Best Marketing Analytics in 2025

Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Key Google Analytics features:

Comprehensive Data Collection Integration with Other Google Services Free Tier Available Customizable Reports and Dashboards

Flagsmith lets you manage feature flags and remote config across web, mobile and server side applications. Deliver true Continuous Integration. Get builds out faster. Control who has access to new features. We're Open Source.

Key Flagsmith features:

Feature Flags Remote Config A/B/X Testing & Optimization Organization Management

Try for free Open Source freemium

Plausible Analytics is a simple, open-source, lightweight (< 1 KB) and privacy-friendly web analytics alternative to Google Analytics. Made and hosted in the EU, powered by European-owned cloud infrastructure 🇪🇺 .

Key Plausible.io features:

Privacy-focused Simple to Use Lightweight Open-Source

Open Source paid Free Trial $9.0 / Monthly (10,000 pageviews)

Supermetrics simplifies marketing analytics by connecting, consolidating, and centralizing data from 150+ platforms into your favorite tools. Trusted by 200K+ organizations, we empower marketers to focus on insights, not manual work.

Key Supermetrics features:

Comprehensive Integrations Ease of Use Automation Customization

paid Free Trial

Simple, trustworthy website analytics (finally).

Key Fathom Analytics features:

Privacy-Focused Simplicity Fast Setup Lightweight Script

Open Source $14.0 / Monthly (100,000 Pageviews)

The privacy-first Google Analytics alternative located in Europe.

Key Simple Analytics features:

Privacy-focused Ease of Use No Cookies Transparent Pricing

Open Source paid Free Trial $9.0 / Monthly (Max 10,000 page views)

Matomo is an open-source web analytics platform.

Key Matomo features:

Open Source Data Ownership Privacy Compliance Self-Hosting Option

Open Source

The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!

Key Hotjar features:

Heatmaps Recordings Surveys Incoming Feedback

freemium €39.0 / Monthly (Starting at: 3,000 Recordings per month with unlimited Heatmaps)

Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

Key Adobe Analytics features:

Comprehensive Data Collection Advanced Segmentation Real-Time Analytics Customizable Dashboards

Google Analytics alternative that shows you exactly how visitors become customers.

Key Glass Analytics features:

Sessions & Views One-click segmentation Time on page Scroll Depth

paid Free Trial $7.5 / Monthly (Plans starting at $7.50/mo for 10,000 pageviews)

An open source suite of product and data tools including product analytics, feature flags, session replay, A/B testing, surveys, and more.

Key PostHog features:

Self-Hosting Option Complete Analytics Suite Open-Source Privacy-Focused

Open Source freemium

Marketing analytics software for e-commerce companies and online marketers that automatically...

Key Funnel.io features:

Comprehensive Data Integration User-Friendly Interface Automation Capabilities Scalability

Enterprise analytics for your marketing.

Key Google Analytics 360 Suite features:

Comprehensive Data Integration Advanced Analysis Features Scalability Enhanced Support and SLAs

A simple and open-source own your website analytics.

Key umami features:

Streamlined Content Management Flexibility and Customization SEO Optimization Multilingual Support

Open Source