Best Marketing Analytics in 2025

Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Plausible Analytics is a simple, open-source, lightweight (< 1 KB) and privacy-friendly web analytics alternative to Google Analytics. Made and hosted in the EU, powered by European-owned cloud infrastructure 🇪🇺

Open Source paid Free Trial $9.0 / Monthly (10,000 pageviews)

Clean up email-address lists of any size or use our powerful API for real-time verification.

Visit website freemium $4.0 / One-off (1 000 Verifications)

Supermetrics simplifies marketing analytics by connecting, consolidating, and centralizing data from 150+ platforms into your favorite tools. Trusted by 200K+ organizations, we empower marketers to focus on insights, not manual work.

paid Free Trial

Simple, trustworthy website analytics (finally)

Open Source $14.0 / Monthly (100,000 Pageviews)

The privacy-first Google Analytics alternative located in Europe.

Open Source paid Free Trial $9.0 / Monthly (Max 10,000 page views)

Matomo is an open-source web analytics platform

Open Source

Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!

freemium €39.0 / Monthly (Starting at: 3,000 Recordings per month with unlimited Heatmaps)

Google Analytics alternative that shows you exactly how visitors become customers.

paid Free Trial $7.5 / Monthly (Plans starting at $7.50/mo for 10,000 pageviews)

An open source suite of product and data tools including product analytics, feature flags, session replay, A/B testing, surveys, and more.

Open Source freemium

Enterprise analytics for your marketing.

Marketing analytics software for e-commerce companies and online marketers that automatically...

A simple and open-source own your website analytics.

Open Source