Best Heatmaps in 2025

The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!

Key Hotjar features:

Heatmaps Recordings Surveys Incoming Feedback

freemium €39.0 / Monthly (Starting at: 3,000 Recordings per month with unlimited Heatmaps)

Create in-app experiences with the most straightforward product adoption platform — quick implementation, lasting user engagement.

Key UserGuiding features:

User Onboarding Guides Hotspots Onboarding Checklists Knowledge Base

Try for free paid Free Trial $69.0 / Monthly (Basic; Guides & Checklists, Knowledge Base, In-app Surveys)

Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture. .

Key Smartlook features:

Comprehensive Analytics User-Friendly Interface Real-Time Data Cross-Platform Support

freemium

Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Key Google Analytics features:

Comprehensive Data Collection Integration with Other Google Services Free Tier Available Customizable Reports and Dashboards

Meet FullStory, the app that captures all your customer experience data in one powerful platform.

Key FullStory features:

Detailed User Insights Easy Integration Robust Search and Segmentation Data Privacy and Security

Through Crazy Egg's heat map and scroll map reports you can get an understanding of how your visitors engage with your website so you can boost your conversion rates.

Key Crazy Egg features:

User-Friendly Interface Heatmaps A/B Testing Scroll Maps

LiveSession helps you analyze users’ behavior, improve UX, find JS bugs, and increase conversion rates using session replays, and event-based product analytics.

Key LiveSession features:

Session Replay Filters Segmentation Custom data

Try for free freemium $99.0 / Monthly (10k sessions / unlimited users / 1-month data retention)

Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

Key Adobe Analytics features:

Comprehensive Data Collection Advanced Segmentation Real-Time Analytics Customizable Dashboards

Matomo is an open-source web analytics platform.

Key Matomo features:

Open Source Data Ownership Privacy Compliance Self-Hosting Option

Open Source

Google Analytics alternative that shows you exactly how visitors become customers.

Key Glass Analytics features:

Sessions & Views One-click segmentation Time on page Scroll Depth

paid Free Trial $7.5 / Monthly (Plans starting at $7.50/mo for 10,000 pageviews)

Mixpanel is the most advanced analytics platform in the world for mobile & web.

Key Mixpanel features:

User-Focused Analytics Event Tracking Advanced Segmentation A/B Testing

Simple, trustworthy website analytics (finally).

Key Fathom Analytics features:

Privacy-Focused Simplicity Fast Setup Lightweight Script

Open Source $14.0 / Monthly (100,000 Pageviews)

Enterprise analytics for your marketing.

Key Google Analytics 360 Suite features:

Comprehensive Data Integration Advanced Analysis Features Scalability Enhanced Support and SLAs

Get into the minds of your customers by watching them navigate your site and chatting with them as they do so.

Key Lucky Orange features:

Real-Time Analytics Heatmaps Session Recordings Conversion Funnels