Best Conversion Rate Optimization Products in 2026

The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!

Key Hotjar features:

Heatmaps Recordings Surveys Incoming Feedback

freemium €39 / Monthly (Starting at: 3,000 Recordings per month with unlimited Heatmaps)

Give Hivly an idea. Get a finished social post. Add a photo and one sentence. Hivly writes the caption, designs the post, and schedules it for Facebook, Instagram, and LinkedIn.

Key HIVLY.APP features:

Tagging System Reporting and Analytics Collaboration Features Social Media Management

Try for free paid Free Trial CA$39 / Monthly (Starter, $59 PRO monthly, $99 TEAMS monthly) Sponsored

Use VWO to tweak, optimize & personalize your website with minimal IT help.

Key VWO features:

Comprehensive A/B Testing Heatmaps and Session Recordings User-Friendly Interface Personalization Features

A/B testing you'll actually use.

Key Optimizely features:

Comprehensive A/B Testing User-Friendly Interface Personalization Comprehensive Analytics

Through Crazy Egg's heat map and scroll map reports you can get an understanding of how your visitors engage with your website so you can boost your conversion rates.

Key Crazy Egg features:

User-Friendly Interface Heatmaps A/B Testing Scroll Maps

AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

Key AB Tasty features:

Comprehensive Testing Options User-Friendly Interface Personalization Features Real-Time Reporting

Get into the minds of your customers by watching them navigate your site and chatting with them as they do so.

Key Lucky Orange features:

Real-Time Analytics Heatmaps Session Recordings Conversion Funnels

Unbounce lets marketers and businesses build, publish and test landing pages without IT or software. AI enhanved A/B testing and lead gen make it a powerful marketing tool.

Key Unbounce features:

Landing Page Builder AI Technology A/B Testing Website Conversions

freemium $79 / Monthly

Website analytics powered by machine learning 📊.

Key Microsoft Clarity features:

Cost User-Friendly Interface Heatmaps Session Replay

Open Source

Mouseflow is the most popular session replay / recording and website heatmap tool. Sign up today or call +1 (855) 668-7335 for a personal demonstration!

Key Mouseflow features:

Comprehensive Heatmaps Session Replay Form Analytics Funnel Analysis

Meet FullStory, the app that captures all your customer experience data in one powerful platform.

Key FullStory features:

Detailed User Insights Easy Integration Robust Search and Segmentation Data Privacy and Security

Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture. .

Key Smartlook features:

Comprehensive Analytics User-Friendly Interface Real-Time Data Cross-Platform Support

freemium

Fomo turns your site into the online equivalent of a busy store.

Key Fomo features:

Social Proof Increased Conversions Customization Integration Capabilities

Nudgify is a Social Proof App that includes FOMO, Urgency and Review Nudges. Adding Social Proof notifications to your site helps you build trust and increase conversions on Shopify, Wordpress or any other platform.

Key Nudgify features:

Integrations Integrations Integrations

freemium $0.99 / Monthly (Up to 10000 visitors)