Best Conversion Rate Optimization Products in 2026

The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!

Key Hotjar features:

Heatmaps Recordings Surveys Incoming Feedback

freemium €39 / Monthly (Starting at: 3,000 Recordings per month with unlimited Heatmaps)

Measure helps mobile teams monitor and fix crashes, ANRs, bugs, and performance issues. The open source alternative to Firebase Crashlytics.

Key Measure.sh features:

Crash Reporting Session Replay Performance Monitoring Bug Reporting

Try for free Open Source freemium $25 / Monthly (25GB of log/metric/ traces/session replay) Sponsored

A/B testing you'll actually use.

Key Optimizely features:

Comprehensive A/B Testing User-Friendly Interface Personalization Comprehensive Analytics

Through Crazy Egg's heat map and scroll map reports you can get an understanding of how your visitors engage with your website so you can boost your conversion rates.

Key Crazy Egg features:

User-Friendly Interface Heatmaps A/B Testing Scroll Maps

Use VWO to tweak, optimize & personalize your website with minimal IT help.

Key VWO features:

Comprehensive A/B Testing Heatmaps and Session Recordings User-Friendly Interface Personalization Features

Unbounce lets marketers and businesses build, publish and test landing pages without IT or software. AI enhanved A/B testing and lead gen make it a powerful marketing tool.

Key Unbounce features:

Landing Page Builder AI Technology A/B Testing Website Conversions

freemium $79 / Monthly

Get into the minds of your customers by watching them navigate your site and chatting with them as they do so.

Key Lucky Orange features:

Real-Time Analytics Heatmaps Session Recordings Conversion Funnels

AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

Key AB Tasty features:

Comprehensive Testing Options User-Friendly Interface Personalization Features Real-Time Reporting

Website analytics powered by machine learning 📊.

Key Microsoft Clarity features:

Cost User-Friendly Interface Heatmaps Session Replay

Open Source

Mouseflow is the most popular session replay / recording and website heatmap tool. Sign up today or call +1 (855) 668-7335 for a personal demonstration!

Key Mouseflow features:

Comprehensive Heatmaps Session Replay Form Analytics Funnel Analysis

Meet FullStory, the app that captures all your customer experience data in one powerful platform.

Key FullStory features:

Detailed User Insights Easy Integration Robust Search and Segmentation Data Privacy and Security

AI landing page audits in 2 minutes — conversion score, problems, and ranked fixes.

Key PageScorch features:

Website Auditing Focus Automation of Routine Checks Actionable Reporting Useful for SEO and Maintenance

freemium $19 / One-off (Growth Plan, 25 credits)

Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture. .

Key Smartlook features:

Comprehensive Analytics User-Friendly Interface Real-Time Data Cross-Platform Support

freemium

AI Workflows To Help Your Site Make More Sales.

Key Site Mechanic AI features:

Automated Diagnostics User-Friendly Interface Comprehensive Reporting