10 Best Email Marketing Software & Email Automation Tools of 2020

1

ActiveCampaign

ActiveCampaign is the only email marketing tool to offer a Customer Success Commitment, which outlines a set of standards around education, support and trust that you can expect from ActiveCampaign.

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2

MooSend

On the downside, Moosend is fairly weak on reporting. In contrast to a tool like Hubspot, which I’ll elaborate on next, Moosend’s analytics are limited to basic email insights (like open rates and unsubscribes), whereas many of the tools in this guide focus more on showing email’s impact on sales and revenue.

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3

HubSpot

Hubspot position themselves as an affordable option for small businesses by offering (very limited) free versions of their products – but don’t be fooled by the Hubspot gateway-drug. Their platform becomes exponentially expensive as your list or feature requirements grow.

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4

Omnisend

By focusing purely on eCommerce, Omnisend has built innovative email templates designed to reduce cart abandonment and drive repeat buyers. From ‘wheel of fortune’ offers to virtual scratch cards and birthday discounts, it’s evident that Omnisend’s built by a team intimately aware of what works in eCommerce.

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5

Rejoiner

What I most like about Rejoiner is the shared accountability over results. Many brands spend large sums of money on email marketing software, only for the accountability of results to be on their internal team. With Rejoiner, this is flipped on its head, where the company providing the software shares the responsibility for driving incremental revenue.

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6

ConvertKit

Their platform has no bells or whistles. It doesn’t even have email templates, as ConvertKit encourages its users to send plain-text emails to increase engagement. As most of its users are individuals trying to build a personal brand this makes sense, but it does make ConvertKit a poor-fit for other use cases.

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7

Brevo

We use SendinBlue to send transactional emails for two of our ventures (Leadformly and Serene), as they’re one of the few email marketing providers with servers in the European Union (which helps with our GDPR compliance) and they have good deliverability rates (we’re currently at 98%).

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8

Ortto

Starting at $49/month for 2,000 contacts, Autopilot is far from the cheapest option, particularly considering that Autopilot does not offer an in-built CRM. However, Autopilot is extremely intuitive and great for teams that need to collaborate on powerful email automation sequences. If we had to move from ActiveCampaign, this is likely where we’d go.

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9

MailerLite

Unlike the other beginner email marketing tools out there, MailerLite is a universally good tool irrespective of industry. Whether you’re growing a small charity, a side-hustle, or are a freelancer starting out, MailerLite offers everything you need to send bulk email marketing campaigns.

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10

MoonMail

The main downside of MoonMail is its simplicity. Good luck updating your CRM, running A/B tests, or triggering emails when someone visits your pricing page. While these things are technically possible, it’ll take 10X as long achieving them in MoonMail compared to doing the same thing in any of the tools above.

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