8 Best CRM for eCommerce Business in 2019

1

Salesforce

Salesforce is arguably the most popular CRM software in the world right now. It was the #1 CRM provider in 2017, for the fifth year in a row. More and more companies want to rely on Salesforce to provide better customer experience across every touchpoint. It offers an eCommerce CRM called Salesforce Essentials.

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2

Zoho CRM

Zoho CRM started out as a tool meant to help SMBs. Today, it is used by businesses of all sizes and in diverse segments, including eCommerce. Like Salesforce, Zoho offers multiple useful integrations with popular eCommerce tools like MailChimp and OneSaaS, not to mention with Zoho’s own extensive suite of apps.

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3

SAP

Overall, SAP has robust CRM credentials; its market share is second only to that of Salesforce. It acquired the eCommerce firm Hybris in 2013. SAP’s eCommerce solution, SAP Hybris has launched shortly after, and it has continued to win businesses over since then. It provides Omni-channel B2B and B2C connections, which is the need of the hour for eCommerce firms today. The SAP Hybris algorithms gather customer data and feed it to frontline sales associates who can use it to generate the best leads. It will help in segmentation and planning out various marketing channels, and also help your eCommerce business to have a clearer view of your customers – their interests and tastes. SAP Hybris will make recommendations on how best to increase conversions with these customers.

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4

HubSpot CRM

HubSpot is well-known for being an inbound marketing pioneer. With HubSpot CRM, you have the chance to master inbound marketing and gain solid ground in your particular eCommerce business segment. HubSpot enables you to build a foundation of trust with your potential and existing customers by helping you craft relevant and engaging that is on-brand. It’s a tool created specifically for online marketing and eCommerce businesses.

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5

Freshsales CRM

Freshsales has made a name for itself in the CRM user experience department, with its simple and easy-to-use interface. But that’s not all Freshsales CRM does. It does away with the need for bulky setup procedures and integrations that take hours to be up and running. It collates all the functions of a legacy CRM system and gives eCommerce firms a dynamic solution to manage leads from multiple sources – Google Ads, blogs, websites and more. It not only captures leads but also scores, verifies, and nurtures them in order to boost revenue conversion.

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6

Act

The Act! Contact Record gives you a complete view of all your customer relationships; view contact details, history, activities and more in one convenient place. Reporting and monitoring KPIs is a breeze as the Act!

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7

Microsoft Dynamics

Another industry leader on the list, although relatively pricier than the others, its users do swear by it. It is better suited to medium and large enterprises. With Microsoft Dynamics, you have a uniform view across your CRM if your business is already using the Microsoft Office apps like Outlook, SharePoint, OneNote and more. It has to be adapted to the needs of your business and also requires greater training for the staff using it. It might seem more expensive but it has a more straightforward pricing plan and there are no hidden costs.

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8

Pipedrive

You’ve probably heard of Pipedrive. It needs no introduction as it is a market leader in the CRM category. It is extremely customizable and well-suited to developing businesses. It’s a great fit for most eCommerce vendors, especially the ones who are still figuring out the market. It is fully optimized and highly intuitive, with workflows that can be tweaked to your liking, no matter how complicated it might seem.

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