8 HubSpot Alternatives for Marketing Automation

1

HubSpot

In my opinion, Hubspot offers no unique services. Everything Hubspot offers is readily available in many other platforms. The only differentiator I see is their user interface and how these services connect inside one platform. The only innovative tool Hubspot did create is marketing grader, available for free. There are many other platforms not on this list that offer great alternatives to Hubspot.

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2

ActiveCampaign

Ideal For: Small businesses and startups looking to start with marketing automation, but any business (medium and large enterprises) can use ActiveCampaign. It is packed with features, considering how affordable it is. SaaS businesses can leverage ActiveCampaign for user onboarding and customer success, while ecommerce businesses can personalize their email marketing based on purchasing behavior, order data, and recover abandoned shopping carts.

#Email Marketing #Email Marketing Platforms #Marketing Automation

3

SharpSpring

The basic plan starts at $450/mo, billed monthly. In addition to the monthly fee, SharpSpring does include a one-time onboarding fee of $1,800. So you're looking at $2,250 the first month. Since this is on a month-to-month basis, this makes SharpSpring more accessible than HubSpot. SharpSpring includes all features in all plans, while the pricing is based on how many contacts you have.

#Email Marketing #Email Marketing Platforms #Marketing Automation 1 social mentions

4

Hatchbuck

Hatchbuck is great for small businesses. It's an affordable tool that's easy to use, has a small learning curve, and it has all necessary tools to automate your marketing and sales. You can start using Hatchbuck almost immediately after sign up. Once you tweak a few settings and integrate it with your website, you're ready to go. Hatchbuck is simple to use, but that's due to a limited set of features you would find in other platforms.

#CRM #Email Marketing #Marketing Automation

Act-On Software provides marketing automation to the Fortune 5 million. Our goal is to enable small marketing teams whether they be a group in a large company or an SMB whose entire marketing team is small and therefore does not have dedicated specialists focused only on marketing automation. We’ve grown rapidly in the last two years and have over 800 customers today. In fact we were identified by David Raab, as the fastest growing vendor in this space. See his blog post on the subject.

6

Wishpond

Hey Kevin, I know Wishpond is free now. It’ll end up in one of my other blog posts in the near future. Here’s one thing to keep in mind, it’s free because you have 200 lead/contacts limit. Frankly, they know you’ll hit that limit with one good campaign and will need to upgrade to get more. Keep in mind, leads are not paying customers. So you can be up to 200 contacts limit quickly and still have no paying customers. I’m not saying you shouldn’t checkout and use Wishpond, you should if price is a major barrier to you. But understand the limitations and how they will affect you.

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7

Ontraport

I've noticed that many online businesses (coaches, course creators, infopreneurs, etc.) use Ontraport, because it offers ecommerce functionality to sell digital products and even offer subscriptions. It offers everything from order forms, one-click upsells, subscriptions, coupons, lead management, and CRM to power your online business from a "sales" perspective. In addition, you can manage your own affiliate/partner program as well.

#Email Marketing #Marketing Automation #CRM 1 social mentions

8

Adobe Marketo Engage

Risking backlash for redundancy and/or self-promotion, I invite you to compare Venntive to any and all alternatives cited in this thread. We are competitive with Marketo, Pardot, and Eloqua, yet a fraction of the cost. That’s just the markting automation.

#Business & Commerce #Tool #Visitor Management System 1 social mentions

9

Keap

Thanks for the comparisons. A lot of these CRM companies are starting to move upstream to mid to enterprise markets. Infusionsoft has provided a full blown solution for small business. It’s hard to explain Infusionsoft’s benefits but when you buy Infusionsoft, you are not just buying a great piece of software but you are also buying the culture. Infusionsoft is absolutely zealous about helping small businesses succeed with their software. Honestly, I’ve never seen a company offer so many resources to help their clients be successful with the software then Infusionsoft. I also think office auto pilot and SendPepper might be good candidates to consider if you are a small business. Ultimately I believe Infusionsoft has led the charge in the small business marketing automation space. It really is a great product.

#Sales And Marketing #Sales Tools #Marketing Tools 3 social mentions