How to Choose the Right Testing Software For Your Business

A/B Testing Website Testing Analytics

Google Analytics Landing Page

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Google Analytics

Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

While it’s not exactly the free price tag of Google Analytics, you get much more functionality and a lot more useful data for an affordable $29 per month to start with.

#Analytics #Web Analytics #Mobile Analytics 36 social mentions
Optimizely Landing Page

2

Optimizely

A/B testing you'll actually use.

“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant

#A/B Testing #Website Testing #Conversion Optimization 1 user reviews
VWO Landing Page

3

VWO

Use VWO to tweak, optimize & personalize your website with minimal IT help.

“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant

#A/B Testing #Conversion Optimization #Web Analytics 4 social mentions
Unbounce Landing Page
4

Unbounce

Unbounce lets marketers and businesses build, publish and test landing pages without IT or software. AI enhanved A/B testing and lead gen make it a powerful marketing tool.
Pricing:
- Freemium
- Free Trial
- $79.0 / Monthly
When creating a new landing page, Unbounce is our company’s go-to for A/B testing conversions. It is quick, gets the job done, and the analytics are actionable. We can’t live without its confidence score rating, which tells you how likely a good conversion rate is, or whether it is mere luck. – Brian Curliss, CEO MailLift

#A/B Testing #Marketing #Website Testing 15 social mentions
KISSmetrics Landing Page

5

KISSmetrics

Giving you the knowledge you need to make better decisions. Kissmetrics is a revolutionary person-based analytics platform for your whole team. Get product, sales, marketing, customer support working together to improve the metrics that matter.

“I use other split-testing tools, such as Optimizely, but Kissmetrics is a must if you’re serious about getting accurate results. The problem with many of the tools out there is they don’t measure the impact of the test throughout your entire funnel. That’s why I love Kissmetrics; it will show you exactly what the impact is for a test at every step of the buying process (not just the next step).” – Ruben Gamez, Founder Bidsketch

#Analytics #Web Analytics #Open Source
Crazy Egg Landing Page

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Crazy Egg

Through Crazy Egg's heat map and scroll map reports you can get an understanding of how your visitors engage with your website so you can boost your conversion rates.

The goal of all testing is to understand user behavior, and Crazy Egg’s software allows business owners to identify exactly what users are doing when they visit your website.

#Analytics #Web Analytics #Heatmaps