Perfectly matched travel. Zero effort required. NUM is an AI travel concierge that matches your preferences to checked facts and books in any language, through whatever method the business already uses.
A startup from Los Angeles, the United States, founded by Vivian Chan, Andre Darville.
This page is designed to help you find out whether It's NUM is good and if it is the right choice for you.
Perfectly matched travel. Zero effort required.
NUM is an AI travel concierge designed to take the friction out of travel and restore genuine trust to the internet. It turns fragmented, multi-language booking into a single conversation: tell NUM what you want on LINE, SMS or the web app, in your own language, and it matches you to the right place and books it.
The end of the five-star guessing game. Stop searching. Start experiencing. NUM matches your preferences to checked facts, from dinner to nail appointments and niche dietary spots, so you skip the hours of research and the reviews you can't trust.
We navigate the chaos so you don't have to. A website, a LINE chat or a phone call in another language: NUM standardizes it. One tap for you; translated and formatted for them. Other assistants can recommend, and some can book, but only through online booking systems and mostly in major languages. NUM works in 16 languages and books through whatever method the business already uses. Many businesses in Asia take bookings on LINE, and many travelers message on it, so NUM meets both where they already are. Book the small places, whatever the language.
Beyond the five-star rating. Feedback comes from real, verified guests, and every rating comes from a booking. It captures nuance and stays insulated from bot spam, fake reviews and the pay-to-play internet: nobody can pay to be recommended.
For businesses: upload once, we do the rest. Keep your core facts up to date; NUM finds the right guests. Whether you use LINE or the phone, requests arrive clear and ready to confirm, in your language. Free to list; pay only when a guest actually comes.
For AI agents: a remote MCP server (https://itsnum.com/mcp) and API with real, checked places.
Underneath it all: verified facts and crowdsourced nuance. 2.7M+ places across 109 destinations in 39 countries, deepest in Thailand and the UK. Free for travelers.
Listed in
Free Version Available
Free to use for travelers, free to list for businesses
Booking Management
One tap for you; booked through the business's own method, translated for them
AI Assistant
Your preferences matched to checked facts, from dinner to nail appointments
AI-Powered Personalization
Tell NUM what you want on LINE, SMS or the web app, in your own language
NUM is built to take the friction out of travel on both sides of a booking and to restore genuine trust to travel information. Travelers tell it what they want, in their own language, and NUM matches their preferences to checked facts and books it. Other assistants can recommend, and some can book, but only through online booking systems and mostly in major languages. NUM standardizes the rest: a website, a LINE chat or a phone call in another language. One tap for the traveler; translated and formatted for the business. Feedback comes from real, verified guests, and nobody can pay to be recommended.
Travelers who want perfectly matched travel without the research: people planning trips ahead, groups, business travelers, and anyone booking in a country where they don't speak the language, including the many travelers from Asia who already message on LINE. On the other side, local businesses that are hard to find online, often without a website, booking system or ad budget. NUM removes their daily marketing grind and language barrier and sends them high-intent guests through clear, standardized requests in their own language. Developers building AI agents use NUM's MCP server and API for real, checked places.
NUM began in March 2026, after our founders, Vivian Chan and Andre Darville, returned from a trip to Thailand. It is built around two problems. Travelers face decision fatigue, reviews that are hard to trust, and booking across fragmented, multi-language channels: websites, LINE chats and phone calls. Small local businesses face the daily marketing grind and a language barrier with international guests, and get harder to find as discovery moves to AI. NUM bridges the two with an intelligent matching engine and one standardized booking system, backed by verified facts and crowdsourced nuance. We incorporated as Num AI Inc in California in September 2026 and are bootstrapped.
NUM runs on Cloudflare Workers with a directory of 2.7M+ places built from OpenStreetMap and owner-claimed listings. Travelers reach it over LINE, SMS and a web app; large language models handle matching and translation across 16 languages. Bookings go through each business's own method: online booking systems where they exist, otherwise calls or LINE messages in the owner's language. AI agents connect through a remote MCP server (OAuth 2.1) and a REST API. The trust layer, which verifies businesses, guests and the reviews they leave, comes from 5arz.
The end of the five-star guessing game. Instead of hours across apps and reviews you can't trust, you tell NUM what you want and it matches your preferences to checked facts, from dinner to nail appointments and niche dietary spots. Then it books, including the small places other tools can't reach, whatever the language and whatever method the business takes bookings by. Feedback comes only from real, verified guests who booked, so it captures nuance and stays insulated from bot spam and paid placement. It's free for travelers.
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Check the traffic stats of It's NUM on SimilarWeb. The key metrics to look for are: monthly visits, average visit duration, pages per visit, and traffic by country. Moreoever, check the traffic sources. For example "Direct" traffic is a good sign.
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