YieldStack VS Tru Power Data

YieldStack's answer

The largest CRE Lenders in the USA

YieldStack's answer

AI integrations supporting the platform’s workflows.

Tru Power Data's answer:

The platform is a PHP and Laravel application running on AWS, with a MySQL-compatible database and Redis for queues. The mobile apps for iOS and Android are built in Flutter.

YieldStack's answer

YieldStack combines AI-assisted lender matching with hands-on commercial mortgage brokerage. Borrowers submit once, compare financing options, and work with a team that handles structuring, negotiation, and closing coordination. Borrowers approve lender outreach, with no upfront fees and a broker fee paid only at closing.

Tru Power Data's answer:

Tru Power Data was built by a team that runs its own lead generation operation, so the distribution engine is shaped by how leads are actually bought and sold rather than by a generic CRM model.

The whole stack lives in one product: ping-post and waterfall routing, a data warehouse covering every lead and posting attempt, a built-in CRM, ad tracking that ties spend to sold leads at the individual ad level, Zip Code AI targeting, client and affiliate portals, and a compliance suite that runs before a lead ever posts. None of it is sold back as a separate module.

YieldStack's answer

YieldStack helps borrowers evaluate the whole financing offer: rate, leverage, fees, reserves, prepayment terms, and closing requirements. Its platform organizes the process, while its brokerage team helps borrowers find suitable lenders and move the deal forward. One submission gives borrowers a coordinated financing process without an upfront brokerage fee.

Tru Power Data's answer:

Pricing is flat and based only on monthly lead volume. There are no per-seat fees, no per-lead overage and no charge for the leads you route out, so the bill does not grow as the team or the buyer list grows. Unlimited users, campaigns, buyers and pings are included on every tier.

The core is also not unbundled. The distribution engine, CRM, ad tracking, data warehouse, compliance suite, portals and AI tools all ship in the base plan rather than as paid modules.

YieldStack's answer

Commercial real estate investors, developers, operators, and mortgage brokers seeking bridge, DSCR, fix-and-flip, construction, multifamily, and permanent financing across the United States.

Tru Power Data's answer:

Lead generation companies, affiliate networks, performance marketing agencies and lead buyers who need to route and monetize leads in real time rather than hand them off in spreadsheets.

Most run across several verticals at once, commonly home services, solar, roofing, home security, insurance and real estate, and need per-vertical campaigns, buyer-specific posting rules and zip-level targeting running side by side.

YieldStack's answer

Rommin Adl and Daniel Chesney founded YieldStack to simplify commercial real estate financing. The platform brings deal preparation, lender matching, offer comparison, and closing coordination into one workflow, combining AI-assisted analysis with human brokerage expertise.

Tru Power Data's answer:

Tru Power Data came out of running a lead generation business, not out of a plan to start a software company. Generating, distributing and monetizing leads across home services, real estate, insurance, solar and roofing meant stitching together a distribution tool, an ad tracker, a CRM and a warehouse that were never designed to talk to each other.

Rather than keep paying for four disconnected products, the team built one. It was founded in 2021 by Chris Perruso and AJ Agostinelli and is based in Nashville, Tennessee.