
Lead distribution software that routes leads to buyers in real time with ping-post and waterfall routing, plus a built-in CRM, ad tracking and compliance.
A startup from the United States, founded by Chris Perruso, AJ Agostinelli.
This page is designed to help you find out whether Tru Power Data is good and if it is the right choice for you.
Tru Power Data is a lead distribution platform built by lead generators, for lead generators.
The platform routes leads to buyers in real time through ping-post, direct-post and inbound campaigns. Each campaign stacks its buyers in priority order, applies per-affiliate daily caps, and falls through to a backup flow when the primary pool declines.
Around the distribution engine sit a data warehouse covering every lead and posting attempt, a built-in CRM, ad tracking that ties spend to sold leads at the campaign, ad set and individual ad level, Zip Code AI targeting, and separate client and affiliate portals.
Compliance runs before a lead ever posts, including TCPA and DNC checks, TrustedForm certificates, duplicate detection, litigator scrubbing and required-field validation.
Pricing is flat by monthly lead volume with unlimited users, campaigns, buyers and pings. No per-seat fees and no per-lead overage.
Listed in
Lead Distribution
Ping-post, direct-post and inbound campaigns with priority-ordered buyer waterfalls and automatic fallback flows
Ad Tracking
Ties ad spend to sold leads at the campaign, ad set and individual ad level
Compliance
TCPA and DNC checks, TrustedForm certificates, duplicate detection and litigator scrubbing before a lead posts
Pricing is flat and based only on monthly lead volume. There are no per-seat fees, no per-lead overage and no charge for the leads you route out, so the bill does not grow as the team or the buyer list grows. Unlimited users, campaigns, buyers and pings are included on every tier.
The core is also not unbundled. The distribution engine, CRM, ad tracking, data warehouse, compliance suite, portals and AI tools all ship in the base plan rather than as paid modules.
Lead generation companies, affiliate networks, performance marketing agencies and lead buyers who need to route and monetize leads in real time rather than hand them off in spreadsheets.
Most run across several verticals at once, commonly home services, solar, roofing, home security, insurance and real estate, and need per-vertical campaigns, buyer-specific posting rules and zip-level targeting running side by side.
Tru Power Data came out of running a lead generation business, not out of a plan to start a software company. Generating, distributing and monetizing leads across home services, real estate, insurance, solar and roofing meant stitching together a distribution tool, an ad tracker, a CRM and a warehouse that were never designed to talk to each other.
Rather than keep paying for four disconnected products, the team built one. It was founded in 2021 by Chris Perruso and AJ Agostinelli and is based in Nashville, Tennessee.
The platform is a PHP and Laravel application running on AWS, with a MySQL-compatible database and Redis for queues. The mobile apps for iOS and Android are built in Flutter.
Tru Power Data was built by a team that runs its own lead generation operation, so the distribution engine is shaped by how leads are actually bought and sold rather than by a generic CRM model.
The whole stack lives in one product: ping-post and waterfall routing, a data warehouse covering every lead and posting attempt, a built-in CRM, ad tracking that ties spend to sold leads at the individual ad level, Zip Code AI targeting, client and affiliate portals, and a compliance suite that runs before a lead ever posts. None of it is sold back as a separate module.
We have collected here some useful links to help you find out if Tru Power Data is good.
Check the traffic stats of Tru Power Data on SimilarWeb. The key metrics to look for are: monthly visits, average visit duration, pages per visit, and traffic by country. Moreoever, check the traffic sources. For example "Direct" traffic is a good sign.
Check the "Domain Rating" of Tru Power Data on Ahrefs. The domain rating is a measure of the strength of a website's backlink profile on a scale from 0 to 100. It shows the strength of Tru Power Data's backlink profile compared to the other websites. In most cases a domain rating of 60+ is considered good and 70+ is considered very good.
Check the "Domain Authority" of Tru Power Data on MOZ. A website's domain authority (DA) is a search engine ranking score that predicts how well a website will rank on search engine result pages (SERPs). It is based on a 100-point logarithmic scale, with higher scores corresponding to a greater likelihood of ranking. This is another useful metric to check if a website is good.
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