Software Alternatives & Startups

Officially verified details Tru Power Data

Lead distribution software that routes leads to buyers in real time with ping-post and waterfall routing, plus a built-in CRM, ad tracking and compliance.

Tru Power Data

Tru Power Data Reviews and Details

This page is designed to help you find out whether Tru Power Data is good and if it is the right choice for you.

Screenshots and images

  • Campaign routing and buyer waterfall //
    2026-10-06

Features & Specs

  1. Lead Distribution

    Ping-post, direct-post and inbound campaigns with priority-ordered buyer waterfalls and automatic fallback flows

  2. Ad Tracking

    Ties ad spend to sold leads at the campaign, ad set and individual ad level

  3. Compliance

    TCPA and DNC checks, TrustedForm certificates, duplicate detection and litigator scrubbing before a lead posts

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Questions & Answers

As answered by people managing Tru Power Data.
  1. Why should a person choose Tru Power Data over its competitors?

    Pricing is flat and based only on monthly lead volume. There are no per-seat fees, no per-lead overage and no charge for the leads you route out, so the bill does not grow as the team or the buyer list grows. Unlimited users, campaigns, buyers and pings are included on every tier.

    The core is also not unbundled. The distribution engine, CRM, ad tracking, data warehouse, compliance suite, portals and AI tools all ship in the base plan rather than as paid modules.

  2. How would you describe the primary audience of Tru Power Data?

    Lead generation companies, affiliate networks, performance marketing agencies and lead buyers who need to route and monetize leads in real time rather than hand them off in spreadsheets.

    Most run across several verticals at once, commonly home services, solar, roofing, home security, insurance and real estate, and need per-vertical campaigns, buyer-specific posting rules and zip-level targeting running side by side.

  3. What's the story behind Tru Power Data?

    Tru Power Data came out of running a lead generation business, not out of a plan to start a software company. Generating, distributing and monetizing leads across home services, real estate, insurance, solar and roofing meant stitching together a distribution tool, an ad tracker, a CRM and a warehouse that were never designed to talk to each other.

    Rather than keep paying for four disconnected products, the team built one. It was founded in 2021 by Chris Perruso and AJ Agostinelli and is based in Nashville, Tennessee.

  4. Which are the primary technologies used for building Tru Power Data?

    The platform is a PHP and Laravel application running on AWS, with a MySQL-compatible database and Redis for queues. The mobile apps for iOS and Android are built in Flutter.

  5. What makes Tru Power Data unique?

    Tru Power Data was built by a team that runs its own lead generation operation, so the distribution engine is shaped by how leads are actually bought and sold rather than by a generic CRM model.

    The whole stack lives in one product: ping-post and waterfall routing, a data warehouse covering every lead and posting attempt, a built-in CRM, ad tracking that ties spend to sold leads at the individual ad level, Zip Code AI targeting, client and affiliate portals, and a compliance suite that runs before a lead ever posts. None of it is sold back as a separate module.

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Is Tru Power Data good? This is an informative page that will help you find out. Moreover, you can review and discuss Tru Power Data here. The primary details have been verified within the last quarter. So they could be considered up to date. If you think we are missing something, please use the means on this page to comment or suggest changes. All reviews and comments are highly encouranged and appreciated as they help everyone in the community to make an informed choice. Please always be kind and objective when evaluating a product and sharing your opinion.