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WPFunnels VS Optimizely

Compare WPFunnels VS Optimizely and see what are their differences

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Contents:
  1. ยป Base Details
  2. ยป Videos
  3. ยป Reviews
  4. ยป Alternatives

WPFunnels logo WPFunnels

WPFunnels is the very first canvas-based, visual funnel builder for WordPress that anyone can use Without any prior funnel-building experience.

Optimizely logo Optimizely

A/B testing you'll actually use.
  • WPFunnels Landing page
    Landing page //
    2023-05-18
  • WPFunnels Initial Window of WPFunnels
    Initial Window of WPFunnels //
    2025-09-03
  • WPFunnels Choose Funnel Templates - WPFunnels
    Choose Funnel Templates - WPFunnels //
    2025-09-03
  • WPFunnels Visual Funnel Canvas - WPFunnels
    Visual Funnel Canvas - WPFunnels //
    2025-09-03
  • WPFunnels A/B Testing - WPFunnels
    A/B Testing - WPFunnels //
    2025-09-03
  • WPFunnels Order bumps with WPFunnels
    Order bumps with WPFunnels //
    2025-09-03
  • WPFunnels One-click upsell with WPFunnels
    One-click upsell with WPFunnels //
    2025-09-03
  • Optimizely Landing page
    Landing page //
    2023-10-04

WPFunnels

Website
getwpfunnels.com
Pricing URL
Official WPFunnels Pricing
$ Details
freemium $97.0 / Annually (Starting with 1 site license.)
Platforms
Wordpress
Edit details

Optimizely

Website
optimizely.com
Pricing URL
Official Optimizely Pricing
$ Details
-
Platforms
-
Startup details
Country
United States
Edit details

WPFunnels features and specs

  • Drag-and-Drop Interface
    WPFunnels offers a user-friendly drag-and-drop interface, making it easy for users to create sales funnels without any coding knowledge.
  • Integration with WordPress
    As a WordPress plugin, WPFunnels integrates seamlessly with WordPress websites, allowing users to manage their funnels directly from their WordPress dashboard.
  • Customizable Templates
    The platform provides customizable funnel templates, which help users quickly set up funnels tailored to their specific needs.
  • Analytics and Tracking
    WPFunnels includes built-in analytics and tracking features that enable users to monitor funnel performance and optimize their strategies accordingly.
  • Automation Features
    Automation features like email marketing integration allow users to automate their sales processes and follow-up sequences effectively.

Possible disadvantages of WPFunnels

  • Limited Free Version
    The free version of WPFunnels has limited features, requiring users to upgrade to a paid plan to access advanced functionalities.
  • Learning Curve
    Despite its intuitive interface, some users may still face a learning curve, especially if they are new to funnel building or online marketing.
  • Dependency on WordPress
    As a WordPress-focused tool, WPFunnels requires users to have a WordPress site, which might not be suitable for those using other platforms.
  • Plugin Conflicts
    Like any WordPress plugin, there is a potential risk of conflicts with other plugins or themes, which might require additional troubleshooting.
  • Scalability Limitations
    For very large or complex funnels, users may find the platform less scalable compared to standalone funnel software solutions.

Optimizely features and specs

  • Comprehensive A/B Testing
    Optimizely offers robust A/B testing capabilities, allowing businesses to test various versions of web pages and apps to determine the most effective design.
  • User-Friendly Interface
    The platform provides an intuitive and easy-to-navigate interface, making it accessible even for users who may not have technical expertise.
  • Personalization
    Optimizely's personalization feature tailors user experiences based on behavior, location, and other criteria to maximize engagement.
  • Comprehensive Analytics
    The tool offers detailed analytics and reporting functionalities that help in understanding the performance of experiments and identifying actionable insights.
  • Integration Capabilities
    Optimizely integrates well with other marketing tools and platforms, enhancing its utility and versatility.
  • Enterprise-Grade Features
    It provides enterprise-grade features like advanced targeting, real-time data, and extensive support, making it a suitable option for large businesses.

Possible disadvantages of Optimizely

  • High Cost
    Optimizely can be expensive, especially for small businesses or startups with limited budgets.
  • Steep Learning Curve for Advanced Features
    While the basic features are user-friendly, the more advanced functionalities may require a steep learning curve.
  • Limited Free Plan
    The free plan offers limited features, which might not be sufficient for businesses looking to utilize more advanced testing and personalization capabilities.
  • Resource Intensity
    Running extensive A/B tests can be resource-intensive and may slow down website performance.
  • Data Privacy Concerns
    Due to the extensive data collection, there might be concerns regarding data privacy and compliance with regulations like GDPR.

WPFunnels videos

+ Add

WPFunnels Review โ‡๏ธ Drag & Drop Funnel Builder for WordPress

More videos:

  • Review - WPFunnels First Look (Geru + ClickFunnels In WP?)

Optimizely videos

+ Add

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Category Popularity

0-100% (relative to WPFunnels and Optimizely)

WPFunnels

Optimizely

Marketing
100 100%
Marketing
0% 0
A/B Testing
0 0%
A/B Testing
100% 100
WordPress Plugins
100 100%
WordPress Plugins
0% 0
Web Analytics
0 0%
Web Analytics
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare WPFunnels and Optimizely

WPFunnels Reviews

We have no reviews of WPFunnels yet.
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Optimizely Reviews

  1. Deepak Kumar
    ยท Technical Writer at Einsstark ยท
    Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    ๐Ÿ Competitors: VWO
15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. Thereโ€™s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Source: www.einsstark.tech
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
โ€œConvert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Source: conversionxl.com
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, itโ€™s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizelyโ€™s advanced features might also be for you.
Source: blog.testlodge.com
How to Choose the Right Testing Software For Your Business
โ€œOverall, Visual Website Optimizer has the slight edge for casual A/B testers, but itโ€™s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely โ€“ more comprehensive offering, even though you have to pay extra for premium features.โ€ โ€“ Rich Page, Website Optimization Consultant
Source: www.crazyegg.com

What are some alternatives?

When comparing WPFunnels and Optimizely, you can also consider the following products

RightMessage - Ask the right questions, pitch the perfect offer

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

involve.me - involve.me is a lead funnel builder used by companies to boost online conversions. Interactive flows within the funnels help guide, qualify and capture leads.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

Sales Funnel Template by Salesflare - Manage your leads, forecast revenue and close deals for free

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

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