Software Alternatives, Accelerators & Startups

WordStream VS Zangerine

Compare WordStream VS Zangerine and see what are their differences

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WordStream logo WordStream

WordStream offers a suite of products to help companies with their SEO and SEM initiatives.

Zangerine logo Zangerine

All-in-One Software for Distribution, Wholesale & eCommmerce
  • WordStream Landing page
    Landing page //
    2023-07-24
  • Zangerine Landing page
    Landing page //
    2023-09-24

WordStream features and specs

  • User-Friendly Interface
    WordStream offers an intuitive, easy-to-navigate interface that simplifies the process of managing digital advertising campaigns for users of all experience levels.
  • Comprehensive PPC Management
    WordStream provides a robust set of tools for managing Pay-Per-Click (PPC) campaigns across multiple platforms including Google Ads, Bing Ads, and Facebook Ads.
  • Actionable Insights and Recommendations
    The platform delivers actionable recommendations and insights to help improve the performance and efficiency of your advertising campaigns.
  • Automated Features
    Automated features like the 20-Minute Work Week help optimize ad campaigns by suggesting targeted improvements in a short time frame.
  • Reporting Tools
    WordStream offers extensive reporting tools that provide detailed analytics, enabling marketers to track and measure their campaign performance effectively.

Possible disadvantages of WordStream

  • Cost
    While WordStream provides valuable tools, it can be costly, especially for small businesses or individual marketers with limited budgets.
  • Learning Curve
    Despite its user-friendly interface, there can still be a learning curve for users who are new to digital advertising or unfamiliar with specific features.
  • Limited SEO Tools
    WordStream focuses primarily on PPC and lacks comprehensive SEO tools, which may require users to rely on additional platforms for complete digital marketing strategies.
  • Customer Support
    Some users have reported issues with response times and the quality of customer support, which can be a drawback when immediate help is needed.
  • Complexity for Advanced Users
    Advanced users or agencies might find some features too basic or lacking in customization options for more complex campaign management needs.

Zangerine features and specs

  • Comprehensive ERP Solution
    Zangerine offers a complete ERP system that integrates various business functions such as inventory management, order processing, CRM, and accounting. This provides a seamless user experience and helps streamline business operations.
  • User-Friendly Interface
    The platform is designed with a user-friendly interface that makes it easy to navigate various features and functionalities, even for users who may not be technologically inclined.
  • Customization Options
    Zangerine allows for high levels of customization, enabling businesses to tailor the software to meet specific needs and workflows. This flexibility can be particularly useful for scaling businesses.
  • Integration Capabilities
    Zangerine supports integration with other software and applications, such as QuickBooks, e-commerce platforms, and shipping services, thereby enabling smooth data exchange and operational efficiency.
  • Customer Support
    The platform provides robust customer support through various channels including email, phone, and live chat, ensuring that users can get help whenever they need it.

Possible disadvantages of Zangerine

  • Cost
    Zangerine can be relatively expensive, especially for small businesses or startups. The pricing structure may not be suitable for companies with limited budgets.
  • Complexity
    Due to its comprehensive nature, Zangerine can be complex to set up and configure. Businesses may need to allocate significant time and resources for proper implementation and training.
  • Learning Curve
    Despite its user-friendly interface, the learning curve can still be steep for some users who are not familiar with ERP systems or do not have a technical background.
  • Limited Free Trial
    The free trial period is relatively short, which may not be sufficient for all businesses to adequately test the platform's functionalities before making a purchase decision.
  • Specific Industry Focus
    Zangerine may be more suited to specific industries like wholesale and distribution. Businesses outside these sectors might find some features less relevant or useful.

Analysis of WordStream

Overall verdict

  • WordStream is generally considered a good tool for those looking to enhance their digital advertising efforts. It offers practical features that can significantly improve campaign performance and efficiency. However, its effectiveness can vary depending on specific marketing needs and the scale at which it is used.

Why this product is good

  • WordStream is a popular tool for managing online advertising efforts, particularly for small to medium-sized businesses. It offers features such as keyword research, performance tracking, and ad optimization, helping businesses improve their digital marketing campaigns. The platform's user-friendly interface and educational resources make it accessible for users with varying levels of expertise in online advertising.

Recommended for

    WordStream is well-suited for small to medium-sized businesses, marketing agencies, and individuals who manage digital advertising campaigns on platforms such as Google Ads, Bing Ads, and Facebook Ads. It's particularly beneficial for those who require guidance and optimization support in managing their PPC campaigns efficiently.

Analysis of Zangerine

Overall verdict

  • Zangerine can be a good fit for businesses looking for an all-in-one solution for inventory and order management, particularly for those emphasizing efficiency and integration in their operations. However, as with any software, it's essential to assess whether its specific features align with your business requirements.

Why this product is good

  • Zangerine is a cloud-based platform offering integrated solutions for inventory and order management. Its comprehensive features can streamline operations for businesses, providing tools for inventory tracking, eCommerce, and B2B operations. Many users appreciate its ease of use, the support team, and the ability to customize specific functionalities to suit individual business needs.

Recommended for

  • Small to medium-sized businesses looking for inventory management solutions.
  • Businesses needing integrated B2B and eCommerce solutions.
  • Companies seeking customizable workflows and order processing capabilities.

WordStream videos

WordStream Advisor 20-Minute Product Tour

More videos:

  • Review - Wordstream vs Google Opportunities Beta

Zangerine videos

Zebra TC20 Barcode Scanner Configurations for NebuCore ERP

Category Popularity

0-100% (relative to WordStream and Zangerine)
Ad Networks
100 100%
0% 0
ERP
0 0%
100% 100
Advertising
100 100%
0% 0
Business & Commerce
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare WordStream and Zangerine

WordStream Reviews

73 Best SEO tools 2021 โ€“ The Most Epic List You Shouldnโ€™t Miss
But other than using Google Adwords/Analytics/Editor to effectively manage your campaign, you could use Wordstream instead.
15 Marketing Softwares That Can Boost Your Business
WordStream aims to optimize search engine marketing and helps marketers get better results out of their SEO and PPC campaigns. It lets marketers effectively manage and create paid as well as organic campaigns. In 2012, the company raised $6 million, bringing its total funding to $16 million.
Source: www.forbes.com

Zangerine Reviews

15 Best Order Management Software for Inventory Management in 2022
As their website states, โ€œZangerine automates and optimizes order management, inventory, eCommerce, and sales quotes on any device with a browser. Sync all orders in one place from B2B & D2C eCommerce sites, online marketplaces like Amazon, and traditional sales quotes.โ€

Social recommendations and mentions

Based on our record, WordStream seems to be more popular. It has been mentiond 4 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

WordStream mentions (4)

  • A tool for finding and/or validating ideas ?
    These days I think it's gonna be tools like wordstream.com (they have a niche finder tool), and ahrefs.com or semrush.com. Source: over 2 years ago
  • Can I run a campaign for one day and get results?
    For the CPC part, here is what I have found on wordstream.com. Source: about 3 years ago
  • How to do Affiliate Marketing Without a Website?
    When you begin to take a stroll through various affiliate websites, you will notice the innumerable dedicated landing pages, it kind of makes you wonder why affiliate marketers spend so much time to customize their landing page this much,. Source: over 3 years ago
  • Beginner Help
    A tool that I use a lot for all of my Google Ad clients is wordstream.com. They make it extremely easy to manage a Google Ads account because they have something called the 20-minute workweek that gives you tasks you can do on a weekly basis to improve that account. It will suggest keywords, suggest changes to your budget, and ads. Over time your client's cost per acquisition will decrease as long as you set up... Source: over 4 years ago

Zangerine mentions (0)

We have not tracked any mentions of Zangerine yet. Tracking of Zangerine recommendations started around Mar 2021.

What are some alternatives?

When comparing WordStream and Zangerine, you can also consider the following products

SEMRush - All-in-one Marketing Toolkit for digital marketing professionals.

Gas Cylinder Tracking Software - Gas Cylinder Tracking Software is a distribution software that shows the purchase of empty cylinder inventory stock to get a refill, and it shows the inventory stock for empty company cylinders.

AdRoll - AdRoll is a leader in retargeting display advertising. Draw the right people with the right strategies.

Ecount ERP - ECOUNT offers the best ERP software for small & midsized businesses. Our integrated system offers easy setup and customization capabilities.

Marin Software - Optimize your Search, Social & Display ads across channels and devices. Marin Software, the leading cross-channel performance advertising platform.

Acctivate - Acctivate is an inventory management software solution.