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Recommended and mentioned products

  1. WordStream offers a suite of products to help companies with their SEO and SEM initiatives.

    A tool that I use a lot for all of my Google Ad clients is wordstream.com. They make it extremely easy to manage a Google Ads account because they have something called the 20-minute workweek that gives you tasks you can do on a weekly basis to improve that account. It will suggest keywords, suggest changes to your budget, and ads. Over time your client's cost per acquisition will decrease as long as you set up...
  2. All-in-one Marketing Toolkit for digital marketing professionals.

    Lastly, if your company can afford it you should get ahrefs.com or semrush.com since these tools will help you do competitor research, keyword research, and domain research all of which are hugely important to finding the right keywords to target for your client.
  3. Ahrefs is a toolset for SEO and marketing. We have tools for backlink research, organic traffic research, keyword research, content marketing & more. Give Ahrefs a try!

    Lastly, if your company can afford it you should get ahrefs.com or semrush.com since these tools will help you do competitor research, keyword research, and domain research all of which are hugely important to finding the right keywords to target for your client.