Beginner Help

1

WordStream

A tool that I use a lot for all of my Google Ad clients is wordstream.com. They make it extremely easy to manage a Google Ads account because they have something called the 20-minute workweek that gives you tasks you can do on a weekly basis to improve that account. It will suggest keywords, suggest changes to your budget, and ads. Over time your client's cost per acquisition will decrease as long as you set up your tracking correctly and are checking the account weekly. It also has a great tool called Querystream that shows you keywords that people are searching for to see your ad which is great when you have a broad keyword because it shows you which keywords lead to clicks but no leads and which do bring in leads so you can set up negative keywords and block out the keyword that is sucking up your budget but providing 0 leads over time.

#SEO Tools #SEO #Advertising 4 social mentions

2

SEMRush

Lastly, if your company can afford it you should get ahrefs.com or semrush.com since these tools will help you do competitor research, keyword research, and domain research all of which are hugely important to finding the right keywords to target for your client.

#SEO #SEO Tools #Content Marketing 18 social mentions

3

Ahrefs

Lastly, if your company can afford it you should get ahrefs.com or semrush.com since these tools will help you do competitor research, keyword research, and domain research all of which are hugely important to finding the right keywords to target for your client.

#SEO Tools #Keyword Research #Content Marketing 110 social mentions