Software Alternatives, Accelerators & Startups

Webflow VS Payload CMS

Compare Webflow VS Payload CMS and see what are their differences

Webflow logo Webflow

Build dynamic, responsive websites in your browser. Launch with a click. Or export your squeaky-clean code to host wherever you'd like. Discover the professional website builder made for designers.

Payload CMS logo Payload CMS

Headless CMS and Application Framework built with Node.js, React and MongoDB
  • Webflow Landing page
    Landing page //
    2024-07-09
  • Payload CMS Landing page
    Landing page //
    2023-09-10

Built with React + TypeScript, Payload is a free and open-source Headless CMS. Finally, a CMS that works the way you do. No black magic, all TypeScript, and fully open-source.

Webflow features and specs

  • Design Flexibility
    Webflow provides an intuitive visual interface that allows designers to create highly customized and responsive websites without writing code.
  • Integrated CMS
    Webflow includes a built-in CMS that allows users to easily manage dynamic content, making it ideal for blogs, portfolios, and other content-rich sites.
  • SEO Capabilities
    Webflow offers robust SEO tools, including custom meta tags, alt text for images, and clean code output, which can help improve search engine rankings.
  • E-commerce Support
    Webflow provides comprehensive e-commerce features, including product management, checkout processes, and payment gateways, suitable for small to medium-sized online stores.
  • Hosting and Performance
    Webflow offers high-performance hosting with fast loading times, SSL, and global CDN, ensuring websites are secure and perform well.
  • No-Code Platform
    It empowers non-developers to build and maintain websites, breaking down barriers between design and development through its visual development platform.
  • Custom Interactions and Animations
    Webflow allows the creation of sophisticated animations and interactions directly in the designer, enhancing user experience and engagement.

Possible disadvantages of Webflow

  • Learning Curve
    Although it's a no-code platform, Webflow's extensive feature set can be overwhelming for beginners, requiring a significant amount of time to become proficient.
  • Cost
    Webflow's pricing can be relatively high compared to other website builders, especially for e-commerce plans and sites with large amounts of CMS items.
  • Limited Plugins
    Webflow has fewer third-party plugins and integrations compared to platforms like WordPress, which may be limiting for some users needing specific functionalities.
  • Custom Code Limitation
    While Webflow supports custom code, there are limitations on what can be achieved without full access to backend code, which may hinder more complex customizations.
  • E-commerce Scale
    While suitable for small to medium businesses, Webflow's e-commerce capabilities may not be sufficient for large-scale online stores with extensive requirements.
  • Export Restrictions
    Exported code from Webflow can be difficult to maintain if you choose to leave the platform, as the exported files may not easily integrate with other CMSs or platforms.

Payload CMS features and specs

  • Headless CMS
    Payload CMS is a headless content management system, allowing for flexibility in how content is delivered and displayed across different platforms.
  • Customizability
    It is highly customizable, enabling developers to tailor the backend and content management experience to specific project requirements.
  • Developer-friendly
    Built with modern technologies such as Node.js and React, Payload CMS is designed to be intuitive and efficient for developers.
  • Open-source
    Payload CMS is open-source, providing transparency and the ability to contribute to its development or modify it according to your needs.
  • Rich Media Support
    It supports a wide range of media types, making it easy to manage and deliver rich content.
  • Advanced Access Control
    Payload CMS includes advanced access control features, allowing for fine-grained permissions and security settings.
  • Extensible API
    The CMS provides a powerful and extensible API, facilitating seamless integration with other services and applications.

Possible disadvantages of Payload CMS

  • Learning Curve
    As a powerful and highly customizable CMS, it may have a steeper learning curve for developers unfamiliar with its ecosystem.
  • Initial Setup Complexity
    Setting up Payload CMS initially can be more complex compared to some other CMS solutions that offer more out-of-the-box simplicity.
  • Smaller Community
    As a relatively newer and niche CMS, Payload CMS has a smaller community compared to more established CMS platforms, potentially limiting available resources and third-party plugins.
  • Hosting Requirements
    Being a Node.js application, it may require specific hosting environments that can support Node.js, which might not be as widespread as hosting for PHP-based systems.
  • Performance Overhead
    Complex customizations and integrations can introduce performance overhead, requiring additional optimization and scaling efforts.
  • Documentation
    Depending on the level of functionality required, the available documentation might not cover all edge cases or complex scenarios, leading to potential challenges during development.

Webflow videos

Webflow Review: Excellent Custom Design Tool

More videos:

  • Review - Building a site in Webflow - First impressions review!
  • Review - Squarespace VS Webflow: Website Building Platform Review

Payload CMS videos

Payload CMS

More videos:

  • Review - Building a Professionally Designed Website with NextJS, TypeScript, and Payload CMS - Episode 1
  • Review - Building a Professionally Designed Website with NextJS, TypeScript, and Payload CMS - Episode 2

Category Popularity

0-100% (relative to Webflow and Payload CMS)
Website Builder
100 100%
0% 0
CMS
83 83%
17% 17
Blogging
0 0%
100% 100
Website Design
100 100%
0% 0

User comments

Share your experience with using Webflow and Payload CMS. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Webflow and Payload CMS

Webflow Reviews

  1. Amazing

    Designing websites with Webflow has been an absolute delight. Its visual interface makes the design process intuitive and efficient. The drag-and-drop functionality for elements is a real time-saver, and the real-time preview allows for instant feedback. Customizing designs to be responsive for different devices is a breeze. Webflow's ability to handle complex animations without code is impressive. All in all, Webflow has made website creation a smooth and enjoyable process. Definitely a game-changer for web design!

    🏁 Competitors: Tilda

Comparing 9 WordPress alternatives & competitors in 2024
Webflow’s visual, composable CMS is feature-complete right out of the box. With native integrations, optimization tools, and managed hosting, you can build, launch, and iterate your website at scale. Webflow also vets Apps built by our community, so you can trust apps that you install — with no need to update software or manage outdated plugins.
Source: webflow.com
19 Best WordPress Alternatives in 2025
Webflow offers more advanced design and animation capabilities than WordPress, allowing for custom-built websites without coding. Pixpa and Squarespace offer advanced portfolio management, e-commerce, and client gallery features tailored for creatives.
Source: www.pixpa.com
The 17 Best Wix Alternatives (2024) Who Else Can You Build Your Website With?
Webflow isn’t for everyone. It’s focused on designers and developers, so the user interface can be overwhelming to beginners. However, their designs are slick and they’re not afraid to show off their website builder: NASA uses it, and Webflow built their own website with the platform.
Top 10 Web Content Management Systems
Webflow is another unique CMS option based on the fact that it does not feature a single line of code anywhere for the user to bother with. Instead, it takes it upon itself to fully cover every single modification that a user may need as part of its preconfigured content management options. The UI is also designed with utility in mind. Whereas Wix also does not feature codes...
Source: cloudzy.com
Top No Code Website Builders in 2023
Webflow is an ideal option for designers and developers wanting to create custom websites with no code. Users can build a website while maintaining complete design control, leveraging advanced customization options, such as CSS and HTML editing.

Payload CMS Reviews

  1. Alessio Gravili
    · Founder at Bonfire Leads e.K. ·
    Best Headless CMS

    Payload CMS is the most customizable & flexible CMS which exists

    🏁 Competitors: Strapi, Directus, Sanity.io, Prismic
    👍 Pros:    Everything can be customized|Swap out any admin components|Ability to create your own fields|Automatic graphql & rest api|Define collections & fields in code|Serverless support
    👎 Cons:    Does not support all databases yet

Best Node.js CMS platforms for 2022
Payload comes with built-in email functionality. We can use this to handle password reset, order confirmation, and other use cases. Payload uses Nodemailer to process emails.

Social recommendations and mentions

Webflow might be a bit more popular than Payload CMS. We know about 136 links to it since March 2021 and only 91 links to Payload CMS. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Webflow mentions (136)

  • The Best 100 Free UI/UX Resources for Every Designer & Developer
    Webflow Webflow.com Design and launch responsive sites visually (free starter plan). - Source: dev.to / about 2 months ago
  • 10 No-Code Tools for Developers in 2025 (with Best Use Cases)
    Webflow is like Canva and Photoshop had a genius baby that builds websites. - Source: dev.to / 3 months ago
  • My 2025 Tech Learning Plan: Upskill, Create, and Conquer
    No-Code Development Platforms: Exploring tools like Wix Studio, Framer, Webflow, and WordPress, and building 2 to 3 solid projects in each of these. Through this, I’ll not only boost my UI/UX and Figma skills but also broaden my horizons in the design and development space. - Source: dev.to / 3 months ago
  • Builder.io vs Webflow: A Beginner's Guide to Choosing the Best Website Builder
    Being new to web design, you must have felt how overpowering the game of choice is. Two constant names popping up as popular choices are Builder.io and Webflow. Which one should you choose? - Source: dev.to / 7 months ago
  • Figma to Webflow: A Complete Guide
    Webflow is a visual development platform that enables designers to create responsive websites without writing code. It provides a rich interface for building and customizing layouts, animations, and interactions, all while maintaining web standards. Webflow’s output is clean HTML, CSS, and JavaScript, allowing for flexibility and control over the final product. - Source: dev.to / 8 months ago
View more

Payload CMS mentions (91)

  • I Found Perfect CMS after Years of Trial and Error
    Payload, a CMS powered by Next.js, or Sveltia CMS, a Decap CMS alternative using Svelte, are examples of CMS that I recommend to avoid until they become framework agnostic. - Source: dev.to / about 1 month ago
  • [Video] Payload CMS Custom Array Field Component
    Learn how to implement a custom tagging system in Payload CMS using the array field and a custom React component! This video walks you through building a dynamic tag input where users can add, remove, and manage tags directly within the Payload admin panel. - Source: dev.to / 2 months ago
  • Firebase and Payload CMS: Early Look at a Client-Side Auth Strategy
    This post details a proof-of-concept integration of Firebase Authentication with Payload CMS, focusing on the client-side implementation using Next.js. The goal is to allow users to authenticate via Firebase's various sign-in methods and then use the resulting Firebase ID token to securely access data and functionality within a Payload CMS instance. This is a work in progress, and I welcome feedback and... - Source: dev.to / 2 months ago
  • I Built a Fast Image Compressor with Next.js and Payload
    Check out https://swissknife.cc/! I made a super fast image compressor that can handle up to 40 images at once, though it can do far more if needed. I'm currently limiting it to 40 images to explore the limits. It supports JPEG and PNG formats, making it perfect for social media and web use. Built entirely with Next.js and Payload (a headless CMS https://payloadcms.com/). This is just one of many tools we'll be... - Source: Hacker News / 3 months ago
  • [Video] 🚀 Real-Time Updates in Payload CMS with Web Sockets!
    One of the most critical features for enterprise solutions is real-time data updates—whether for dashboards, notifications, or live collaboration. While Payload CMS doesn’t natively support WebSockets (yet), I put together a solution to enable real-time updates today! - Source: dev.to / 3 months ago
View more

What are some alternatives?

When comparing Webflow and Payload CMS, you can also consider the following products

WiX - Create a free website with Wix.com. Customize with Wix' website builder, no coding skills needed. Choose a design, begin customizing and be online today

WordPress - WordPress is web software you can use to create a beautiful website or blog. We like to say that WordPress is both free and priceless at the same time.

SquareSpace - Squarespace is the easiest way for anyone to create an exceptional website. Pages, galleries, blogs, e-commerce, domains, hosting, analytics, 24/7 support - all included.

Strapi - Manage any content. Anywhere. The leading open-source headless CMS. 100% JavaScript / TypeScript and fully customizable.

Pixelesq - Empower your team with Pixelesq's end-to-end website management solution. From startups to enterprises, accelerate your digital growth.

Bubble.io - Building tech is slow and expensive. Bubble is the most powerful no-code platform for creating digital products.