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Web Push by MoEngage VS OneSignal

Compare Web Push by MoEngage VS OneSignal and see what are their differences

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Web Push by MoEngage logo Web Push by MoEngage

Triggered, real-time & personalized web push notifications

OneSignal logo OneSignal

Customer engagement platform used by over 1 million developers and marketers; the fastest and most reliable way to send mobile and web push notifications, in-app messages, emails, and SMS.
  • Web Push by MoEngage Landing page
    Landing page //
    2022-12-26
  • OneSignal
    Image date //
    2024-09-12

Web Push by MoEngage features and specs

  • Increased Engagement
    Web Push notifications by MoEngage can help increase user engagement by delivering timely and relevant messages directly to their desktop or mobile browsers, ensuring users stay updated and connected with the brand.
  • Real-time Communication
    The platform supports real-time messaging, which allows businesses to communicate instantly with users, enhancing the user experience and ensuring timely information delivery.
  • Personalization
    MoEngage's Web Push notifications can be personalized based on user behavior and preferences, making the messages more relevant and increasing the likelihood of user interaction.
  • Wide Reach
    Since web push notifications work on both desktop and mobile devices without needing an app, they can reach a broader audience, including users who are not using a dedicated mobile app.
  • Segmented Targeting
    Users can leverage advanced segmentation features to target specific user groups based on their behavior, attributes, or past interactions, improving the effectiveness of campaigns.

Possible disadvantages of Web Push by MoEngage

  • User Consent Required
    Web Push notifications require users to opt-in for receiving messages, which means businesses must first ensure they have the user's permission, potentially limiting the audience.
  • Potential for Overload
    Sending too many notifications can overwhelm users, leading to notification fatigue and increasing the risk of users opting out or unsubscribing from the service entirely.
  • Limited Message Length
    There are restrictions on the message length for web push notifications, which can be limiting when trying to convey more detailed information or complex messages.
  • Browser Compatibility
    While most modern browsers support web push notifications, discrepancies in appearance or behavior can occur across different browsers, affecting the user experience.
  • Dependence on Internet Connectivity
    Web push notifications rely on internet connectivity, so users will not receive notifications if they are offline, potentially missing timely or critical messages.

OneSignal features and specs

  • Ease of Use
    OneSignal offers a user-friendly interface and straightforward setup process, making it accessible even for those with limited technical knowledge.
  • Multi-Platform Support
    The service supports a wide range of platforms including iOS, Android, and web browsers, allowing for comprehensive push notification campaigns.
  • Free Tier
    OneSignal provides a generous free tier that includes many features, which is highly beneficial for startups and small businesses with budget constraints.
  • Automation Capabilities
    Offers robust automation features like automated messaging, segmentation, and personalized notifications, enhancing user engagement.
  • Analytics
    Provides detailed analytics and reporting, allowing users to track the performance of their notifications and optimize campaigns.
  • Integrations
    Supports integration with various platforms and services such as WordPress, Shopify, and Google Analytics, making it versatile and adaptable to different needs.

Possible disadvantages of OneSignal

  • Data Privacy Concerns
    There have been concerns about data privacy and security, as OneSignal collects user data which may not be ideal for companies with strict data compliance needs.
  • Limited Customization
    While OneSignal offers many features, some users find the customization options for the appearance and behavior of notifications to be limited.
  • Learning Curve for Advanced Features
    Though it's easy to get started, employing some of the more advanced features and API capabilities may require a steeper learning curve.
  • Cost for Premium Features
    While the free tier is generous, access to advanced features and higher usage limits requires a paid subscription, which might be cost-prohibitive for very small businesses.
  • Dependence on Third-Party Service
    Relying on a third-party service for critical user engagement features can be risky, particularly if there are service outages or changes in terms of service.
  • Notification Fatigue
    Without careful management and user segmentation, there's a risk of overwhelming users with notifications, which could lead to reduced engagement or app uninstalls.

Analysis of OneSignal

Overall verdict

  • Overall, OneSignal is a highly regarded tool in the realm of push notification services and is generally recommended for both small businesses and large enterprises looking for an effective communication channel with their users.

Why this product is good

  • OneSignal is often considered a good platform because it provides robust and user-friendly solutions for web and mobile push notifications, in-app messaging, and email marketing. Its ease of integration, rich set of features, powerful analytics, and flexible pricing options (including a free tier) make it a popular choice for developers and marketers alike. OneSignal also offers support for multiple platforms and easy segmentation of audiences to tailor messages effectively.

Recommended for

  • Mobile app developers seeking reliable push notification services with multi-platform support.
  • Marketers wanting to engage users through targeted push notifications and in-app messaging.
  • Businesses of all sizes looking for affordable and scalable communication solutions.
  • Teams that want detailed analytics to track user engagement and campaign performance.

Web Push by MoEngage videos

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OneSignal videos

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OneSignal Product Demo

More videos:

  • Review - Send Push Notifications Through Wordpress Using OneSignal
  • Demo - OneSignal: Product Demo/Overview

Category Popularity

0-100% (relative to Web Push by MoEngage and OneSignal)

Web Push by MoEngage

OneSignal

Web Push Notifications
5 5%
Web Push Notifications
95% 95
Mobile Push Messaging
4 4%
Mobile Push Messaging
96% 96
Push Notifications
4 4%
Push Notifications
96% 96
User Engagement
100 100%
User Engagement
0% 0

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Web Push by MoEngage and OneSignal

Web Push by MoEngage Reviews

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OneSignal Reviews

Best WordPress Push Notification Plugins For Publishers
Looking for OneSignal alternatives?Check out this in-depth OneSignal comparison guide to make the right choice.
Source: www.izooto.com
35 Best Free Push Notification Services and Tools (+ Open Source Push Notification Services to Consider)
OneSignal is a prominent notification aggregator. Users will be able to send push notifications across different platforms, as well as SMS and emails, making it a well-rounded tool for all messaging. OneSignal offers many capabilities including A/B testing, API service, analytics, segmentation, and personalization. On the free tier, developers can send 1 push message, email,...
Source: www.magicbell.com

Social recommendations and mentions

Based on our record, OneSignal seems to be more popular. It has been mentiond 27 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Web Push by MoEngage mentions (0)

We have not tracked any mentions of Web Push by MoEngage yet. Tracking of Web Push by MoEngage recommendations started around Mar 2021.

OneSignal mentions (27)

View more

What are some alternatives?

When comparing Web Push by MoEngage and OneSignal, you can also consider the following products

PushCrew - Push Notifications for Websites

iZooto - Engage your mobile and desktop web users with intelligent web push notifications.

SuprSend - Single Notification API for Every Channel (SMS, Slack, Whatsapp, Email, SMS, Push, App Inbox)

Firebase - Firebase is a cloud service designed to power real-time, collaborative applications for mobile and web.

Pushnews - We help you to engage with your audience every step of the journey with onsite and offsite communications. Start your 14 day free trial now.

ReAim - ReMarketing Platform

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