Pivoting a million dollar DevTool startup

1

Taplytics

For most founders, landing Fortune 500 customers like GrubHub, Warby Parker & RBC Royal Bank is the definition of success. Imagine then, telling these customers that you're pivoting from your successful product to focus on something new. But that's exactly what Jonathan did - deprecating Taplytics and launching DevCycle.

#A/B Testing #Conversion Optimization #Web Analytics 1 social mentions

2

OneSignal

Ensure continuity for your customers - For feature flagging, they shared that DevCycle would be a direct (better) replacement. For Taplytics other features, they communicated clearly and shared alternatives (such as OneSignal) while also continuing to maintain the Taplytics platform for those customers who are still in-progress of migrating over. With this approach, Jonathan shared that they were able to bring almost all their key customers with them.

#Mobile Push Messaging #Web Push Notifications #Push Notifications 25 social mentions

3

LaunchDarkly

Taplytics is a broad A/B testing platform for marketing teams. While DevCycle is a feature flagging tool built for developers. Taplytics actually has feature flagging, but DevCycle is much more focused and plans to compete directly with incumbents like LaunchDarkly by building a better developer experience (more on how later). But with Taplytics they built so many features and every customer was using them in a different way that it became hard for such a small team to maintain. Meanwhile, feature flagging is a much narrower problem where most customers will have similar use cases. In addition, Taplytics required lots of face-to-face time selling to executives, while DevCycle is more of a bottoms-up, self-serve sales process. Finally, we didn't cover it in the interview but feature flagging is a huge market. LaunchDarkly was valued at $3billion in 2021.

#Feature Flags #Developer Tools #A/B Testing 36 social mentions