Software Alternatives, Accelerators & Startups

WATI VS Folderly

Compare WATI VS Folderly and see what are their differences

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WATI logo WATI

No-code chatbot builder for WhatsApp Business

Folderly logo Folderly

Folderly is an all-in-one email deliverability platform to supercharge your email performance. Locate, solve, prevent email deliverability pitfalls, and ensure that your emails reach the Inbox folder.
  • WATI Landing page
    Landing page //
    2023-08-22
  • Folderly Landing page
    Landing page //
    2023-09-11

Folderly is more than just an email deliverability tool.

Deep email deliverability fixes, technical setup, access to an up-to-date deliverability score, user-friendly template management, team accounts, and, now, spam trigger detection with best practices to followโ€”all of these features assist you in reaching and maintaining 99.9% email deliverability.

Locate, solve, and prevent email deliverability pitfalls, and ensure your emails reach the Inbox folder. Never again let your emails be part of the 51% of all business emails that never reach the inbox. Make every email count, bringing in revenue and business opportunities.

How will you use Folderly?

  • Reach the recipients' Inbox. Folderlyโ€™s advanced algorithms analyze your outbound email campaigns and identify issues that cause your emails to be filtered out of recipients' inboxes.

  • Increase delivery, reply, and conversion rates. We will identify the most pressing issues by analyzing your entire email ecosystem and suggest the simplest ways to address them.

  • Skyrocket revenue from email outreach. By delivering 100% of your emails, you can significantly boost your sender score, generate more leads, and ultimately increase your email channel's ROI.

Folderly

$ Details
paid Free Trial $120 / Monthly (Folderly Premium)
Platforms
Google Workspace Office 365 Outlook Yahoo Zoho AWS Sendgrid SendinBlue Mailgun Sendpulse Intercom Klaviyo Sparkpost SMTP API Marketo Elastic Email Rackspace Technology

WATI features and specs

  • WhatsApp Integration
    WATI offers seamless integration with WhatsApp, allowing businesses to communicate with customers on a widely-used platform. This can lead to higher engagement rates and better customer satisfaction.
  • Automation
    The platform provides various automation features such as chatbots and automated responses. These tools can help manage high volumes of incoming messages without requiring a large customer service team.
  • Multi-Agent Support
    WATI allows multiple agents to handle conversations from a single dashboard, which is ideal for teams. This feature enhances collaboration and efficiency in managing customer inquiries.
  • Template Messages
    The service supports WhatsApp-approved template messages, which can be used to send predefined messages to customers, ensuring consistency and saving time.
  • Analytics
    WATI provides detailed analytics and reporting tools, which can help businesses track performance, customer satisfaction, and other key metrics for continuous improvement.

Possible disadvantages of WATI

  • Cost
    While WATI offers a range of powerful features, its pricing may be prohibitive for small businesses or startups with limited budgets.
  • Learning Curve
    Because of its extensive functionality, there can be a steep learning curve for new users unfamiliar with such platforms. This could require additional time and training.
  • Dependence on WhatsApp
    WATIโ€™s effectiveness is tied to WhatsApp, meaning any changes or disruptions in WhatsApp's service could directly impact the performance of WATI.
  • Template Approval Process
    The need for WhatsApp-approved template messages can be a constraint, as businesses must navigate the approval process, which can be time-consuming.
  • Feature Limitations in Lower Tiers
    Some advanced features and analytics may only be available in higher pricing tiers, limiting functionality for users on basic plans.

Folderly features and specs

  • Spam Fixing
  • Email Deliverability Testing
  • Email Placement Dashboard with Analytics
  • Technical Setup of Domain DNS and Authentication
  • Active Domain and IP Monitoringย 
  • Content Analysis and Recommendations
  • Email Templates Management
  • Spam Triggers
  • Best Practices
  • Dynamic Seed Rotation
  • Custom API Integration
  • Dedicated Customer Success Manager
  • Onboarding Support

Analysis of WATI

Overall verdict

  • WATI is considered good for businesses seeking to enhance their customer communication through WhatsApp. Its features such as chatbots, team collaboration tools, and analytics make it a solid choice for improving customer engagement and operational efficiency.

Why this product is good

  • WATI (wati.io) is a customer engagement platform that streamlines communication through WhatsApp. Its benefits include easy integration with WhatsApp Business API, automation of customer interactions, and robust customer support features, which help businesses improve response times and enhance customer satisfaction.

Recommended for

    WATI is recommended for small to medium-sized businesses and enterprises that rely heavily on WhatsApp for customer interactions, particularly those in industries like retail, e-commerce, travel, and customer service.

Analysis of Folderly

Overall verdict

  • Overall, Folderly is a beneficial tool for businesses that rely heavily on email marketing and need to ensure their communications reach their audience's inbox. Its specialized focus on improving email deliverability and providing actionable insights makes it a valuable asset for enhancing email campaign performance.

Why this product is good

  • Folderly is often regarded as a good tool because it provides efficient email deliverability solutions. It helps businesses improve their email performance by reducing emails going to spam and enhancing inbox placement. This is achieved through features like email warm-up, domain and IP reputation management, and detailed deliverability analytics. Its user-friendly interface and comprehensive reporting tools make it accessible for businesses looking to maximize the efficiency of their email campaigns.

Recommended for

    Folderly is recommended for marketers, email campaign managers, and businesses that heavily depend on email as a primary communication tool, especially those who experience issues with emails being marked as spam. It is also suitable for businesses looking to optimize their outreach efforts and improve overall email deliverability rates.

WATI videos

WATI - Team Inbox powered by WhatsApp API

Folderly videos

Supercharge Your Email Deliverability With Folderly

More videos:

  • Review - From 15 to 98% Email Deliverability Rate for Slash | Folderly
  • Review - New Clients for BeforeHello after Working with Folderly
  • Review - Delivering Messages to the Inbox for the Kannaco Company | Folderly
  • Review - Getting stories delivered to the Inbox for PR & Communications company | Folderly

Category Popularity

0-100% (relative to WATI and Folderly)
WhatsApp Marketing
100 100%
0% 0
Email Marketing
0 0%
100% 100
Customer Support
100 100%
0% 0
Email Deliverability
0 0%
100% 100

User comments

Share your experience with using WATI and Folderly. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare WATI and Folderly

WATI Reviews

How Much Does WhatsApp Business API Cost? A Complete Guide
Since there are so many Business Solution Providers like TryowBOT, WATI, and Aisensy, Interakt, businesses need to really examine which among them would work best.
Source: tryowbot.com
10 Best WATI Alternatives & Competitors in 2024 (Affordable & Best)
WATI, a product of Clare.ai, is a leading WhatsApp marketing and automation solutions provider. As an official WhatsApp business solution provider, WATI's no-code chatbot, shared team inbox and WhatsApp automation technology empower businesses to communicate with customers more efficiently.
Source: doubletick.io
13 Best Apps Like Replika & Similar AI Chatbot Apps
This app offers services from a chatbot to take care of your WhatsApp that serves as a customer service. Thus, if you are relying on that thing for your business then you can try Wati, for sure.

Folderly Reviews

  1. Valeria R.
    ยท Communications Manager at SOLV. ยท
    Folderly guarantees that our emails are delivered to the inbox

    Our field of work requires extensive communication via email; therefore, we needed a solution that would monitor our email deliverability rate and help us eliminate any possible issues causing our emails to land in spam, if they arise. Folderly performs its job well and protects our email reputation. The team has helped us fine-tune our email infrastructure, and is overall very responsive - they always answer our questions in a timely and detailed manner.

  2. Kate Kos
    ยท Partner Relations Manager at SaveMyLeads ยท
    Folderly saves our emails from spam

    With Folderly, we have a clear picture of the situation with our mailboxes, understand what exactly caused our emails to go to spam, and see our campaigns' performance getting better. The team is always ready to give us a helping hand and explain what we need to do next.

    ๐Ÿ‘ Pros:    Deliverability insights, spam issues fix, easy-to-use interface, responsive team
  3. Stacy
    ยท Marketing Specialist ยท
    Folderly team always goes extra mile

    We thought our email campaign is doing good, but Folderly team boosted results to super cool! They are always there to help and give insightful advice. If you have troubles with spam and want to improve your email deliverability, Folderly would be your best choice ;-)

    ๐Ÿ‘ Pros:    Super simple in use|All in one

Top 14 Email Warm-Up Tools for B2B SaaS
Folderly: Full deliverability service offering warm-up, remediation, audits, configuration help, and a managed roadmap for recovery from spam placement.
23 Best Cold Email WarmUp Tools in 2022 (Free + Paid)
The company is one of Belkinsโ€™s spin-off, a B2B Lead Generation Agency with a solid track record, created in 2015.Folderly presents itself as an AI-powered platform for increasing your email deliverability.
Source: inguide.in
Top 10 of the Best Email Warm Up tools in 2022
To warm up your email with Folderly, you will need to connect your domain and email address. The tool will then ask you to create a warm up email template and to run a spam test to examine your inbox and identify its deliverability issues. The warm up campaign will finally begin and your email address will interact with Folderly inboxes and paid senders. Not only do they...
Source: mailmeteor.com
7 Best Cold Email Warm-up Software
Folderly is an AI-based Platform to increase your mail open rate, click rate, deliverability, reply rate. Folderly goal is to help marketers accelerate their sales by helping them send emails that drive revenue. Folderly is trusted by Berkely, Titan Growth, born & bred, pillbox, Greater Rochester.

Social recommendations and mentions

Based on our record, Folderly seems to be a lot more popular than WATI. While we know about 60 links to Folderly, we've tracked only 3 mentions of WATI. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

WATI mentions (3)

  • Verifying a nemployers business for whatsapp API via Meta business Suite
    I am looking to use an API service for Whatsapp wati.io is looking like the most appropriate for us at the moment. Source: over 3 years ago
  • APIs/Saas for building chat bots?
    I'm busy doing WhatsApp integration for my CRM using a platform called WATI. Source: over 4 years ago
  • Offical WhatsApp API
    I could find wati.io. Any thing else you guys know ? Source: over 4 years ago

Folderly mentions (60)

  • Breaking Into Legal Tech
    Make โ€ข Build and automate workflows InvoiceBerry โ€ข Online invoicing for small businesses Gusto โ€ข Payroll, benefits and HR management Hive โ€ข Manage tasks, workflows and teamโ€™s work Lanva โ€ข Social video editing app. ClickUp โ€ข Manage tasks, docs, chat, goals and more Plausible โ€ข Open-source privacy-friendly web analytics Podcast Hawk โ€ข Podcast guest booking software. Writesonic โ€ข AI-driven content... Source: almost 4 years ago
  • Why do businesses always have such long voice mail greetings?
    BTW, the same thing I noticed with emails. I recently started to work with them, and differentiating emails and sending them to the right group of people brings a more positive outcome. We recently checked it on https://folderly.com/. So, I think those things can be linked to each other. Source: almost 4 years ago
  • Is there somewhere an email client for mac that is not gmail, implements labels and supports IMAP?
    Finally, I would suggest you also use https://folderly.com/ in addition to those two email clients. I would help you avoid making your emails spammy and maintain a high email deliverability score. Itโ€™s essential if youโ€™re using email for business purposes. Source: almost 4 years ago
  • What email client are you using?
    Besides, I recently noticed that Apple mail didnโ€™t send my emails. I thought my clients didnโ€™t receive my emails because they were in the spam folder. But, I checked my email deliverability on https://folderly.com/, and it was OK. So, Iโ€™ve been looking at what makes my clients not get my emails and discovered that this email client doesnโ€™t send them for some reason. Source: almost 4 years ago
  • How to promote a sale event via email that won't look spammy?
    But, after testing my email campaign on my friends, I was left puzzled why my letters went to spam. I've read somewhere that you can run all your emails before launching the marketing campaign on https://folderly.com/. I did it, and my score wasn't the best, nor too low. I thought the reason might be in the attached PDF file and links to my store. Do you think that it might be the case? If yes, what are the... Source: almost 4 years ago
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What are some alternatives?

When comparing WATI and Folderly, you can also consider the following products

AiSensy - Whatsapp Chatbot, CRM & Marketing

Loops.so - We bought a billboard in Times Square and we're letting you advertise your startup on it!It's free.

Respond.io - Turn Every Conversation into Business Results

Mailwarm - Email warmup tool to avoid spam folder, since 2020 - Backed by Email Deliverability Experts

Interakt - Easily interact with every user of your app. Setup Your User Interaction Headquarter Today!

Warmy.io - We don't send emails. We get them seen.