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Most business decisions are still made on instinct, not data, because traditional research tools are too slow, costly, and complex for everyday teams. On the other side, DIY form tools are fast but shallow, leaving gaps when real consumer input is needed.
Standard Insights reimagines the entire survey journey. In one platform, you can design surveys, recruit quality respondents in 150+ markets (or bring your own), and instantly analyze and visualize results. AI handles the heavy lifting, giving you professional-grade insights without consultants, clunky workflows, or steep learning curves.
From brand tracking and concept testing to consumer profiling and usage studies, Standard Insights makes research simple, fast, and accessible. Whether you’re a marketer, strategist, or agency, you’ll move quicker, launch with confidence, and make smarter decisions backed by real consumer data.
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Standard Insights's answer:
Most research tools are built for experts: slow, costly, and complex. Standard Insights changes that with an all‑in‑one, AI‑powered platform that’s as simple as a form builder, as powerful as enterprise software, and free to start. We bridge the gap between ease‑of‑use and advanced research, helping any team go from questions to insights in hours instead of weeks.
Standard Insights's answer:
People choose Standard Insights because it combines the speed and simplicity of DIY survey tools, the reach of global panels, and the power of AI analysis and reporting, all at a fraction of the cost of legacy platforms. It’s accessible to both beginners and experts, and it removes the need to juggle multiple research tools. Teams get a streamlined, end‑to‑end workflow they can try without commitment.
Standard Insights's answer:
Standard Insights is for bold teams left behind by traditional consulting. Marketers, insights professionals, and agencies working with B2C brands find the most value, but any team that needs quick, reliable consumer insights can benefit. We’re built for those for whom big agencies are too costly, too early, or simply not the right fit.
Standard Insights's answer:
We built Standard Insights to eliminate the grind we knew first‑hand: survey tools with limitations, long and inconsistent RFQs for audience recruitment, and days of manual analysis that required expensive research teams. What began as an internal reporting tool for our research agency grew into a self‑serve platform powered by AI, making professional‑grade research accessible to any brand or agency.
Standard Insights's answer:
UserTesting.com - Usability testing has never been easier. Get videos of real people speaking their thoughts as they use websites, mobile apps, prototypes and more!
Qualtrics - Qualtrics is the most trusted research platform, helping brands make crucial business decisions. From surveys to insights to action.
UserZoom - Test, measure, and monitor UX with our cost-effective all-in-one platform. UserZoom is a cloud-based solution for online usability testing.
Qualtrics XM - From customer insights to market segmentation to concept testing, Qualtrics CoreXM is the single solution for all of your experience data.
Loop11 - A powerful tool which enables user testing on prototypes, wireframes and websites.
Qualaroo - Qualaroo makes it easy to survey specific groups of website visitors to gain qualitative information.