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UTMTool VS linkutm

Compare UTMTool VS linkutm and see what are their differences

UTMTool

Build and organize consistent UTM links

Rating
0 reviews
Pricing
Freemium $19 / Monthly (Solo: 3 projects, unlimited UTM links, 1 member)
Alternatives Is it good?
linkutm

Create, organize, and track UTM links with branded short links and real-time analytics. Keep GA4 reports clean and campaigns consistent.

Rating
0 reviews
Pricing
Freemium Free trial $9 / Monthly
Alternatives Is it good?
HIVLY.APP
Give Hivly an idea. Get a finished social post. Add a photo and one sentence. Hivly writes the caption, designs the post, and schedules it for Facebook, Instagram, and LinkedIn. sponsored

Which is more popular?

Link Management popularity
32% vs 68%
alternatives listed
8 vs 18

Base details

Website, pricing, platforms and company facts side by side.

UTMTool
linkutm
Website utmtool.com linkutm.com
Pricing
Freemium $19 / Monthly (Solo: 3 projects, unlimited UTM links, 1 member) Official pricing
Freemium Free trial $9 / Monthly Official pricing
Platforms
Web Browser SaaS
Web
Company — Startup from India · 1 - 9 employees · 2025
Listed in
UTM Tracking Links Link Management Link Tracking Web Analytics Marketing Analytics +2
Link Management URL Shortener Link Tracking Social Media Tools Branded URLs Links Analytics +4

About UTMTool and linkutm

In their own words, as submitted to SaaSHub.

UTMTool
linkutm

UTMTool helps marketers, teams and agencies build and organize campaign links. Saved sources, mediums and campaign names keep tagging consistent, while a searchable link library keeps finished URLs available for reuse. Paid plans add reusable templates, short links on 2link.in and click reports....

Read more about UTMTool

linkutm is a UTM link management and campaign tracking platform that helps marketers create, organize, and track every marketing link in one place. It combines a UTM builder, branded short links, real-time analytics, QR codes, and team collaboration in a single tool. linkutm enforces UTM naming...

Read more about linkutm

Features and specs

What each product offers, as listed by its team.

UTMTool 8 features
linkutm 8 features
  • UTM Link Builder
    Create campaign URLs with standard UTM parameters.
  • Saved UTM parameters
    Reuse saved sources, mediums and campaign names for consistent tagging.
  • Searchable link library
    Save campaign links and find them again for reuse.
  • Project Organization
    Organize links by project for different brands or clients.
  • Reusable Templates
    Build links from saved UTM templates on paid plans.
  • URL Shortening
    Create short links on 2link.in on paid plans.
  • Click reports
    Review clicks on shortened links on paid plans.
  • Team Collaboration
    Share access with multiple team members on Team and Agency plans.
  • UTM Builder
    "Create perfectly tagged campaign URLs in seconds." Saved templates + naming rules keep every UTM consistent.
  • Templates & Presets
    reusable UTM templates for recurring campaigns.
  • Conventional Rules
    org-wide rules: force lowercase, replace spaces with hyphens, require fields, restrict values.
  • Branded Domains
    short links on your own domain, SSL included.
  • Advanced / Real-time Analytics
    clicks, countries, devices as they happen.
  • Chrome Extension
    build UTM links from any browser tab / right-click.
  • Team Workspaces
    role-based access, shared templates, client separation.
  • Link Protection
    password, expiry dates, click limits, geo restrictions.

Analysis

An editorial look at what each product does well and who it suits.

UTMTool
linkutm

No analysis of UTMTool yet.

Overall verdict

  • Linkutm.com appears to be a UTM link building and tracking tool aimed at marketers who need to organize and manage campaign URLs efficiently. It can be a good choice for teams looking for a simple, dedicated solution to UTM parameter management without relying on spreadsheets.

Why this product is good

  • Simplifies the process of creating and organizing UTM-tagged links for marketing campaigns
  • Helps maintain consistency in tracking parameters across multiple campaigns and team members
  • Reduces manual errors compared to using spreadsheets or manual URL building
  • Provides a centralized system for managing links, which can improve reporting accuracy in analytics tools
  • May offer collaboration features useful for marketing teams working together on campaigns

Recommended for

  • Digital marketers running multiple paid or organic campaigns
  • Marketing teams needing standardized UTM tagging conventions
  • Agencies managing links for multiple clients
  • Businesses wanting cleaner, more accurate analytics data
  • Users looking to replace manual UTM tracking spreadsheets with a dedicated tool

Videos

Walkthroughs and reviews on video.

UTMTool 0 videos + Add
linkutm 1 video + Add

No UTMTool videos yet. You could help us improve this page by suggesting one.

linkutm: Track Every Link. Grow Every Campaign.

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
UTMTool
linkutm
32% 32%
Link Management
68% 68%
32% 32%
Link Tracking
68% 68%
100% 100%
Marketing Analytics
0% 0%
0% 0%
UTM Tracking Links
100% 100%

Questions & Answers

As answered by people managing UTMTool and linkutm.

How would you describe the primary audience of your product?

UTMTool's answer

Marketers, marketing teams and agencies that create campaign links regularly and need consistent UTM naming. Projects help organize work across brands or clients, while shared access on Team and Agency plans supports collaboration.

linkutm's answer:

linkutm is designed for marketers, growth teams, agencies, startups, and enterprises that run digital marketing campaigns and need reliable attribution, campaign organization, and performance tracking.

What makes your product unique?

UTMTool's answer

UTMTool brings campaign link creation and organization into one workspace. Saved sources, mediums and campaign names help keep tagging consistent, while projects and a searchable link library keep links organized. Paid plans add reusable templates, short links on 2link.in and click reports.

linkutm's answer:

linkutm combines UTM management, link shortening, branded links, analytics, QR codes, and team collaboration in a single platform. Unlike traditional URL shorteners, it is built specifically for marketers who need accurate attribution, consistent campaign tracking, and scalable link governance.

Why should a person choose your product over its competitors?

UTMTool's answer

Choose UTMTool if you want a focused workflow for creating, saving and reusing campaign links. You can start with the free account or use the standalone UTM builder without signing up. Paid plans add templates, link shortening and click reports, with team access available on Team and Agency plans.

linkutm's answer:

linkutm helps teams maintain clean attribution data, standardize UTM naming conventions, and manage campaigns more efficiently. By bringing campaign tracking, link management, and analytics together, it reduces manual work and improves reporting accuracy across all marketing channels.

What's the story behind your product?

UTMTool's answer

UTMTool is a product from Demi Solutions OÜ focused on a practical marketing problem: keeping campaign links consistent and easy to find. It combines UTM link creation with saved campaign parameters and an organized link library, with templates, shortening and click reports available on paid plans.

Which are the primary technologies used for building your product?

UTMTool's answer

PHP and Laravel for the backend; React and TypeScript for the application interface, connected through Inertia.js. Vite handles frontend builds, and Mantine provides UI components.

User comments

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