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Devlet UTM Builder VS UTMTool

Compare Devlet UTM Builder VS UTMTool and see what are their differences

Devlet UTM Builder

Free UTM builder: create tagged GA4 campaign URLs in seconds. Add source, medium & campaign, save presets, export CSV and copy clean tracking links.

Rating
0 reviews
Alternatives Is it good?
UTMTool

Build and organize consistent UTM links

Rating
0 reviews
Pricing
Freemium $19 / Monthly (Solo: 3 projects, unlimited UTM links, 1 member)
Alternatives Is it good?
Grapple
Do-It-Yourself Data Analytics & Business Intelligence, Powered by AI sponsored

Which is more popular?

UTM Tracking Links popularity
100% vs 0%
alternatives listed
13 vs 8

Base details

Website, pricing, platforms and company facts side by side.

Devlet UTM Builder
UTMTool
Website devlet.tech utmtool.com
Pricing —
Freemium $19 / Monthly (Solo: 3 projects, unlimited UTM links, 1 member) Official pricing
Platforms
Browser
Web Browser SaaS
Company Startup from the United Kingdom · 20 - 49 employees · 2026 —
Listed in
Link Management Link Tracking Marketing UTM Tracking Links Analytics +2
UTM Tracking Links Link Management Link Tracking Web Analytics Marketing Analytics +2

About Devlet UTM Builder and UTMTool

In their own words, as submitted to SaaSHub.

Devlet UTM Builder
UTMTool

Devlet UTM Builder is a free, browser-based campaign URL generator designed specifically for digital marketers and advertisers. Built to ensure your tracking data is perfectly formatted for Google Analytics 4 (GA4), this tool takes the hassle out of manual UTM tagging. Core Features: GA4-Ready...

Read more about Devlet UTM Builder

UTMTool helps marketers, teams and agencies build and organize campaign links. Saved sources, mediums and campaign names keep tagging consistent, while a searchable link library keeps finished URLs available for reuse. Paid plans add reusable templates, short links on 2link.in and click reports....

Read more about UTMTool

Features and specs

What each product offers, as listed by its team.

Devlet UTM Builder 6 features
UTMTool 8 features
  • GA4-Ready URLs
    Builds clean, perfectly tagged campaign tracking links optimized for Google Analytics 4.
  • Save Presets
    Save your frequently used UTM parameters (source, medium, and campaign) for faster, consistent tagging.
  • 100% Free & Unlimited
    Completely free to use with zero sign-ups required and no limits on link generation.
  • Privacy-Focused
    The tool runs entirely in your browser, meaning your campaign data never leaves your device.
  • Automatic Lowercase Formatting
    Automatically forces parameters to lowercase to prevent messy, duplicate source data in your analytics reports.
  • Live Link Assembly & One-Click Copy
    The tagged link assembles live as you type, and you can copy the final URL with a single click.
  • UTM Link Builder
    Create campaign URLs with standard UTM parameters.
  • Saved UTM parameters
    Reuse saved sources, mediums and campaign names for consistent tagging.
  • Searchable link library
    Save campaign links and find them again for reuse.
  • Project Organization
    Organize links by project for different brands or clients.
  • Reusable Templates
    Build links from saved UTM templates on paid plans.
  • URL Shortening
    Create short links on 2link.in on paid plans.
  • Click reports
    Review clicks on shortened links on paid plans.
  • Team Collaboration
    Share access with multiple team members on Team and Agency plans.

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
Devlet UTM Builder
UTMTool
100% 100%
UTM Tracking Links
0% 0%
0% 0%
Marketing Analytics
100% 100%
65% 65%
Link Management
35% 35%
0% 0%
Web Analytics
100% 100%

Questions & Answers

As answered by people managing Devlet UTM Builder and UTMTool.

What makes your product unique?

UTMTool's answer:

UTMTool brings campaign link creation and organization into one workspace. Saved sources, mediums and campaign names help keep tagging consistent, while projects and a searchable link library keep links organized. Paid plans add reusable templates, short links on 2link.in and click reports.

Why should a person choose your product over its competitors?

UTMTool's answer:

Choose UTMTool if you want a focused workflow for creating, saving and reusing campaign links. You can start with the free account or use the standalone UTM builder without signing up. Paid plans add templates, link shortening and click reports, with team access available on Team and Agency plans.

How would you describe the primary audience of your product?

UTMTool's answer:

Marketers, marketing teams and agencies that create campaign links regularly and need consistent UTM naming. Projects help organize work across brands or clients, while shared access on Team and Agency plans supports collaboration.

What's the story behind your product?

UTMTool's answer:

UTMTool is a product from Demi Solutions OÜ focused on a practical marketing problem: keeping campaign links consistent and easy to find. It combines UTM link creation with saved campaign parameters and an organized link library, with templates, shortening and click reports available on paid plans.

Which are the primary technologies used for building your product?

UTMTool's answer:

PHP and Laravel for the backend; React and TypeScript for the application interface, connected through Inertia.js. Vite handles frontend builds, and Mantine provides UI components.

User comments

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Alternatives to Devlet UTM Builder and UTMTool

When comparing Devlet UTM Builder and UTMTool, you can also consider the following products.

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