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The thing is that we started Whale long before we started Whale because we were trying to solve our own problems.

Once upon a time, which was actually just back in 2018, states Whale’s co-founder and CEO, Gary Vanbutsele, was leading an IT Services Firm.

“I felt I could never get ahead or actually. I just felt that I was constantly putting out fires. And it was my own fault really because I was focused on trying to solve the immediate problem(s) at hand instead of empowering my team to solve them. As the team grew, things just got worse.

I knew we’d never be able to scale the business unless I found a way to do this. And so the seed for Whale was planted. I began to think of ways to empower my team with information and knowledge sharing.

It was like all the lights came on. I realized that we needed to build a pragmatic approach to managing process in a business environment to enable growth not just for our own business but to help others scale too!”

Of course this wasn’t the “and they all lived happily ever after” storybook ending. Far from it.

It was just the beginning.

UseWhale.io's answer

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Whale is AI-powered SOP software for companies with more than 25 employees that have outgrown keeping processes in people's heads, shared drives and Slack threads. It is built for operations, HR, onboarding and training leads in medical, retail, hospitality, manufacturing, construction, warehousing, financial services and IT services, especially when teams work across several locations or on the frontline.

UseWhale.io's answer

Whale is the fastest documentation & training tool that teams love to use. Now with the MCP and Coral, Whale's AI Assistant, Whale drafts SOPs and keeps documents up to date in seconds.

Whale allows you to centralize all your processes, SOPs, playbooks, and more — so you can quickly onboard, train, and set your team up for success. Most business owners and their teams know that it's important to have company processes documented and shared in order to train and align their teams. BUT they don't do it. Because it simply takes too much time. Whale is the fastest way 🚀 to get your team aligned.

UseWhale.io's answer

Key reasons to choose Whale over its competitors include: • Workflow Integration & Active Training: Unlike static documentation tools (like Google Docs) or general project tools (like ClickUp Docs), Whale integrates directly into daily workflows via a web app and browser extension, automatically converting documentation into interactive training paths and AI-generated quizzes.

• Fast Multi-Format Capture: Whale lets teams document processes rapidly by recording video, screen actions, or converting existing task videos directly into step-by-step written SOPs using its built-in tools and AI assistant (Coral).

• Creator-Based Pricing Model: Whale prices its plans by the number of creators (people who write and edit content) rather than charging for every single reader or employee who accesses the knowledge base, which can reduce costs for larger teams.

• Built-in Compliance & Security: Whale offers verified knowledge libraries, role-based training flows upon hiring, and enterprise-grade security standards including SOC 2 certification, GDPR compliance, and HIPAA readiness, with a choice of EU or US hosting.

• Coral (formerly Alice) AI Assistant: Coral acts as an internal knowledge agent inside Whale, Slack, and Microsoft Teams. Employees can ask process questions in plain language and receive instant, source-backed answers drawn strictly from your company's verified SOPs.

• The Whale MCP: Instead of external AI tools guessing answers or scraping messy shared drives, the MCP lets your team's AI agents execute tasks and troubleshoot issues using up-to-date, approved company processes.