The platform makes visible where technology creates friction and hidden cost, delivers the right help inside every application, and makes the impact measurable. Most adoption tools focus on guided walkthroughs. Userlane connects intelligence and action through two integrated capabilities. Application Intelligence shows how work actually happens across the software estate. App Discovery maps which applications and AI tools people use, including underutilized and unauthorized ones. HEART analytics (Happiness, Engagement, Adoption, Retention, Task success) scores each application at the segment level to surface friction, waste, and value. Portfolio Overview rolls up results across applications to guide budget decisions, license optimization, and change programs. Contextual Assistance connects people to the right help inside any application. This includes an In-app Assistant, Contextual Help for compliance-critical workflows, Announcements, In-app Surveys, Form Validation and more. Assistance is contextual: it detects where someone is in a workflow and surfaces the right support pattern. The two capabilities form a closed loop. Application Intelligence identifies where problems exist. Contextual Assistance fixes them in context. Application Intelligence then measures whether the fix worked. Userlane is built for organizations where compliance, audit trails, and data residency matter. The platform runs on Azure with customer-selected data regions (UK, US, EU) and isolated environments. Userlane is ISO 27001 certified and compliant with HITRUST, NHS DSP Toolkit, and GxP requirements. Userlane is vendor-neutral, providing visibility across the full application estate, including AI tools from competing vendors.

The customer self-service portal for HubSpot allows customers to manage tickets themselves, view change history, and add notes to tickets. Our customer portal is a convenient tool that improves the quality of support.