Upstack Data's answer

Most tools track anonymous actions. Upstack Data resolves the actual identity of visitors across browsers, devices, and sessions, then sends that enriched data to Meta, Google, and Klaviyo in a form they can act on — driving lower CAC, better attribution, and more recovered revenue. The result is a 90%+ Meta CAPI match rate, versus the ~35% typical of standard implementations.

Stape.io's answer:

• Custom Loader: enjoy enhanced tracking accuracy and better campaign attribution by extending cookie lifetimes and setting first-party cookies.
• Global CDN: experience faster webpage loading times, improving both site performance and user satisfaction.
• Anonymizer: safeguard user privacy and ensure GDPR compliance with data anonymization capabilities.
• Cookie Keeper: maintain valuable tracking data with extended cookie lifespans, even under strict browser restrictions.
• Multi-Domain Support: simplify your tracking across multiple sites or languages with easy subdomain mapping to one server container.
• Autoscaling: ensure your site performs optimally at all times with resources that automatically scale to meet your needs without additional costs.
• API Access: unlock custom integration possibilities, enhancing the utility and customization of your platform.
• GEO Headers: enhance your event data with precise geographical information for more targeted marketing efforts.
• User Agent Info Enhancement: receive detailed device and browser information for more nuanced user analysis.
• Logs Access: gain valuable insights into your tracking setup for effective troubleshooting and optimization.

Upstack Data's answer

DTC Shopify brands running Meta, Google, and TikTok ads — typically those spending $50K–$5M per month on advertising who want to reduce the data loss caused by iOS restrictions, ad blockers, and cookie expiration.

Stape.io's answer:

Data-tracking experts, tech-savvy digital marketers, digital marketing agencies, and everyone who just started their server-side journey or is looking for a more efficient solution.

Upstack Data's answer

Upstack Data was founded by Michael Alt to solve a problem hurting Shopify brands: browser-based tracking quietly loses data to iOS restrictions, ad blockers, and cookie expiration, leaving ad platforms optimizing on incomplete information. By capturing conversion events server-side and resolving visitor identity across devices, Upstack Data gives Meta, Google, and Klaviyo the data they need to optimize for buyers, not browsers — helping brands drive 7- and 8-figure growth and recover millions in revenue.

Stape.io's answer:

Stape started in 2020 as hosting for server-side tagging. We wanted to implement server-side tracking on our sites and our client’s sites and found no easy way to do that without clear documentation on how to set it up. We decided to build a tool that will simplify server-side tracking. Over time, Stape has evolved into a comprehensive infrastructure offering custom scripts, tags, plugins, tones of education materials, and a supportive community, all aimed at simplifying server-side tracking.

Upstack Data's answer

Upstack Data replaces a multi-tool stack — like Elevar plus Triple Whale — with a single server-side tracking and identity resolution platform, at a fraction of the cost. Setup takes about 30 minutes with no developer required, and every plan comes with a 10-day free trial and a 60-day money-back guarantee.

Stape.io's answer:

• Cost-effective: starting at $20 for hosting. Logs are included.
• User-friendly: easy setups and clear dashboards.
• Enhanced tracking with powerful integrations and templates.
• Helpful support and a community to assist with server-side tracking.
• Compliant with security standards: ISO 27001, HIPAA, and GDPR.

Upstack Data's answer

Upstack Data works with DTC Shopify brands including Perfect White Tee, Maelove, Labucq, Printfresh, Champo, Paire, Montreal Weights, and Aquarium Co-op.

Upstack Data's answer

Upstack Data is built on server-side event capture through the Conversion API (CAPI), a cross-device identity resolution engine (Upstack ID), a multi-touch attribution model, and native Klaviyo integration for abandonment recovery.