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Upfluence VS Influencity

Compare Upfluence VS Influencity and see what are their differences

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Upfluence logo Upfluence

Upfluence allows brands to identify their influencers in seconds and reach them at scale.

Influencity logo Influencity

The most complete AI-powered Influencer Marketing platform for worldwide brands and agencies, with a full stack of solutions to manage and optimize influencer campaigns at scale.
  • Upfluence Landing page
    Landing page //
    2022-11-08
  • Influencity Influencer Profile
    Influencer Profile //
    2024-07-30
  • Influencity Integrate your e-commerce
    Integrate your e-commerce //
    2024-07-30
  • Influencity Measure results
    Measure results //
    2024-07-30
  • Influencity Manage campaigns
    Manage campaigns //
    2024-07-30
  • Influencity Track campaign progress
    Track campaign progress //
    2024-07-30

Influencity is the most complete AI-powered influencer marketing platform that will allow you to obtain total Influencer Relationship Management on a single comprehensive platform. We provide over 60 functionalities that will adjust to your own workflows to successfully execute end-to-end influencer campaigns.

To go into more detail, this is what Influencity platform will allow you to do:

  • Search for the perfect influencers for your campaigns in just a few seconds. We have over 70 million influencers which can be found combining over 20 filters (engagement, location, gender, age, interests…)

  • Analyze any social media profile, create your own database, and organize your influencers in lists. Influencity will allow you to see full profile analysis (followers quality, KPIs, demographics…)

  • Estimate your campaign’s results before managing them. You will be able to do this thanks to the analysis that the platform makes based on the influencers’ main KPIs. You will be able to manage as many campaigns as you need at the same time on a very visual and easy solution.

  • Measure results through complete reports that include publications with its automatically generated metrics, graphs, and data of your campaign as a whole.

Upfluence

Website
upfluence.com
Pricing URL
-
$ Details
-
Platforms
-
Release Date
-
Edit details

Influencity

Website
influencity.com
Pricing URL
Official Influencity Pricing
$ Details
paid Free Trial $398.0 / Monthly (Create your Custom Bundle)
Platforms
Browser Google Chrome Safari Firefox Web Cloud
Release Date
2014 November
Edit details

Upfluence features and specs

  • Comprehensive Database
    Upfluence offers a vast database of influencers, making it easier for businesses to find relevant influencers that align with their niche and target audience.
  • Advanced Search Filters
    Users can leverage advanced search filters to narrow down influencers based on various parameters such as engagement rate, follower count, and social platform.
  • Detailed Analytics
    Upfluence provides users with in-depth analytics and performance metrics, aiding in the assessment of influencer impact and campaign ROI.
  • Integrated Influencer Outreach
    The platform allows users to manage influencer outreach and communication directly from the interface, streamlining collaboration efforts.
  • Multi-Platform Support
    Upfluence supports multiple social media platforms, including Instagram, YouTube, and TikTok, ensuring versatile influencer marketing.

Possible disadvantages of Upfluence

  • Cost
    Upfluence can be expensive for small businesses or startups, potentially limiting access to its comprehensive features.
  • Complexity
    The platform might have a steep learning curve for new users unfamiliar with influencer marketing tools and analytics.
  • Occasional Data Inconsistencies
    Users might encounter occasional inconsistencies in influencer data, which could affect decision-making processes.
  • Limited Free Features
    The free version of Upfluence offers limited features, which might not be sufficient for businesses looking to get a full understanding of the platform's capabilities before committing.
  • Customer Support
    Some users have reported that customer support responses can be slow, impacting the resolution of issues and usability of the platform.

Influencity features and specs

  • Influencer Discover
    Find influencers in seconds for your next campaign, from macro influencers to very niche influencers
  • Influencer Outreach
    Contact influencers at scale and personalize your messages with custom fields and tokens
  • Influencer Database
    Create and manage your own influencer database with our IRM tool
  • Influencer Campaign Management
    Manage campaigns with an easy to use project management tool
  • Influencer Campaign Reporting
    Create custom reports to show your results to other team members or your customer
  • Influencer Recruitment
    Onboard new influencers interested in collaborating with your brand
  • E-commerce Integrations
    Integrate your e-commerce with you IRM
  • Influencer Seeding Campaigns
    Send your products at scale and track the sales performance
  • Influencer Payments
    Pay influencers in bulk across different countries and currencies and receive only one consolidated invoice
  • Social Listening
    Listen and analyze what is being said about your brand, competitors or specific topics or keywords
  • Social Media Tools
    Schedule, analyze and manage your social media content via powerful IA social media tools

Analysis of Upfluence

Overall verdict

  • Overall, Upfluence is a strong option for brands looking to enhance their influencer marketing efforts with a suite of powerful tools and data-driven insights.

Why this product is good

  • Upfluence is generally considered good due to its comprehensive influencer marketing platform that offers tools for influencer discovery, campaign management, and analytics. It helps businesses streamline the process of finding and managing influencer partnerships, with features like a robust influencer database and real-time campaign tracking. Users appreciate its user-friendly interface and the ability to manage multiple campaigns from a single platform.

Recommended for

  • Brands and businesses aiming to scale influencer marketing campaigns
  • Marketing agencies managing multiple clients
  • Companies seeking data-backed influencer strategies
  • Organizations looking for detailed influencer analytics and reporting

Analysis of Influencity

Overall verdict

  • Overall, Influencity is considered a good platform for influencer marketing due to its features and ease of use. Its capacity to deliver valuable insights and streamline campaign processes adds significant value to marketing teams aiming to maximize their influencer marketing efforts.

Why this product is good

  • Influencity offers a comprehensive influencer marketing platform that simplifies the process of finding, analyzing, and managing influencers. Its advanced analytics, in-depth audience insights, and campaign management tools help businesses enhance their influencer marketing strategies. Influencity is praised for its user-friendly interface and robust database, making it suitable for both small and large-scale campaigns.

Recommended for

  • Marketing teams looking to enhance their influencer campaigns
  • Businesses wanting detailed analytics and audience insights
  • Companies seeking to streamline the process of finding and managing influencers
  • Brands of all sizes, including small businesses and large corporations

Upfluence videos

+ Add

Upfluence Review: Influencer Marketing Software (Platform)

More videos:

  • Review - Upfluence Search Result Page Training

Influencity videos

+ Add

Quick Demo Overview

Category Popularity

0-100% (relative to Upfluence and Influencity)

Upfluence

Influencity

Marketing
55 55%
Marketing
45% 45
Influencer Marketing
53 53%
Influencer Marketing
47% 47
Marketing Platform
68 68%
Marketing Platform
32% 32
Social Media Tools
46 46%
Social Media Tools
54% 54

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Upfluence and Influencity

Upfluence Reviews

Influencity Review: Features, Pricing, and Top Alternatives for Influencer Marketing in 2024
Upfluence is tailored for e-commerce brands, integrating seamlessly with platforms like Shopify and WooCommerce to convert influencer campaigns into sales. Its strong focus on ROI makes it a preferred choice for data-driven marketers.
Source: www.gleemo.ai
Top 20 Grin Alternatives for Influencer Marketing in 2024
Upfluence PricingAs with many platforms, Upfluence does not publish specific pricing details. Interested users can contact the team directly for information.
Source: www.gleemo.ai

Influencity Reviews

Influencity Review: Features, Pricing, and Top Alternatives for Influencer Marketing in 2024
Influencity is an influencer marketing platform designed to simplify influencer discovery, campaign management, and ROI analysis. Its tools help brands identify the right influencers, monitor campaign performance, and optimize strategies to maximize impact. With features like advanced filtering, centralized campaign workflows, and detailed reporting, Influencity caters to...
Source: www.gleemo.ai
Top 20 Grin Alternatives for Influencer Marketing in 2024
Influencity is one of the world’s top influencer marketing platforms, focusing on data-driven influencer discovery and campaign maximization.
Source: www.gleemo.ai

What are some alternatives?

When comparing Upfluence and Influencity, you can also consider the following products

GRIN - Our all-in-one creator management platform lets you combine all your influencer marketing functions with your ecommerce workflow and run your entire program in one place. From creator discovery and outreach to campaign execution, reporting, & beyond.

CreatorIQ - CreatorIQ helps agencies, publishers and brands spend more time scaling their influencer programs by spending less time managing them.

Traackr - Traackr is an influencer marketing platform.

Heepsy - Find influencers in seconds. Instant access to influencers by location and category. Analyze and contact influencers. Start your campaign now.

Modash.io - Search every influencer. Analyze every audience. Instantly.

Aggero.io - Uncover what creators & consumers say about your brand and products with our AI social media video listening tool. Understand your influencer video marketing success.

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