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Traackr VS Influencity

Compare Traackr VS Influencity and see what are their differences

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Traackr logo Traackr

Traackr is an influencer marketing platform.

Influencity logo Influencity

The most complete AI-powered Influencer Marketing platform for worldwide brands and agencies, with a full stack of solutions to manage and optimize influencer campaigns at scale.
  • Traackr Landing page
    Landing page //
    2023-10-19
  • Influencity Influencer Profile
    Influencer Profile //
    2024-07-30
  • Influencity Integrate your e-commerce
    Integrate your e-commerce //
    2024-07-30
  • Influencity Measure results
    Measure results //
    2024-07-30
  • Influencity Manage campaigns
    Manage campaigns //
    2024-07-30
  • Influencity Track campaign progress
    Track campaign progress //
    2024-07-30

Influencity is the most complete AI-powered influencer marketing platform that will allow you to obtain total Influencer Relationship Management on a single comprehensive platform. We provide over 60 functionalities that will adjust to your own workflows to successfully execute end-to-end influencer campaigns.

To go into more detail, this is what Influencity platform will allow you to do:

  • Search for the perfect influencers for your campaigns in just a few seconds. We have over 70 million influencers which can be found combining over 20 filters (engagement, location, gender, age, interests…)

  • Analyze any social media profile, create your own database, and organize your influencers in lists. Influencity will allow you to see full profile analysis (followers quality, KPIs, demographics…)

  • Estimate your campaign’s results before managing them. You will be able to do this thanks to the analysis that the platform makes based on the influencers’ main KPIs. You will be able to manage as many campaigns as you need at the same time on a very visual and easy solution.

  • Measure results through complete reports that include publications with its automatically generated metrics, graphs, and data of your campaign as a whole.

Traackr

Website
traackr.com
Pricing URL
-
$ Details
-
Platforms
-
Release Date
-
Edit details

Influencity

Website
influencity.com
Pricing URL
Official Influencity Pricing
$ Details
paid Free Trial $398.0 / Monthly (Create your Custom Bundle)
Platforms
Browser Google Chrome Safari Firefox Web Cloud
Release Date
2014 November
Edit details

Traackr features and specs

  • Comprehensive Influencer Database
    Traackr offers a robust database that allows users to find and connect with influencers across a wide range of industries and niches.
  • Performance Monitoring
    The platform provides detailed analytics and performance metrics to track the effectiveness of influencer campaigns, helping users optimize their strategies.
  • Relationship Management
    Traackr excels in fostering strong relationships between brands and influencers by offering tools to manage communication, collaboration, and engagement.
  • Global Reach
    The tool supports international campaigns, enabling users to search for influencers globally and manage multi-lingual and multicultural engagements.
  • Customizable Reports
    Traackr allows for the creation of customizable reports, making it easy to present campaign performance to stakeholders in a clear and concise manner.
  • Competitive Benchmarking
    The platform provides competitive benchmarking tools which allow users to compare their campaign performance against industry standards or direct competitors.
  • Advanced Search Filters
    Users can utilize advanced search filters to narrow down influencer searches based on specific criteria such as location, engagement rate, follower count, and more.

Possible disadvantages of Traackr

  • Cost
    Traackr can be relatively expensive, potentially putting it out of reach for smaller businesses or startups with limited budgets.
  • Complexity
    The platform might have a steep learning curve for new users, requiring time and effort to fully understand and utilize all its features effectively.
  • Integration Issues
    Some users report difficulties integrating Traackr with other marketing and CRM tools, which can hinder seamless workflow management.
  • Data Accuracy
    Occasionally, the influencer data may not be up-to-date or entirely accurate, which can affect the effectiveness of search results and campaign planning.
  • Limited Social Media Platforms
    While Traackr offers extensive influencer data, it may not cover every social media platform comprehensively, limiting its utility for certain niche markets.
  • Support Response Time
    Some users have noted that customer support response times can be slow, potentially delaying the resolution of issues or the acquisition of needed assistance.

Influencity features and specs

  • Influencer Discover
    Find influencers in seconds for your next campaign, from macro influencers to very niche influencers
  • Influencer Outreach
    Contact influencers at scale and personalize your messages with custom fields and tokens
  • Influencer Database
    Create and manage your own influencer database with our IRM tool
  • Influencer Campaign Management
    Manage campaigns with an easy to use project management tool
  • Influencer Campaign Reporting
    Create custom reports to show your results to other team members or your customer
  • Influencer Recruitment
    Onboard new influencers interested in collaborating with your brand
  • E-commerce Integrations
    Integrate your e-commerce with you IRM
  • Influencer Seeding Campaigns
    Send your products at scale and track the sales performance
  • Influencer Payments
    Pay influencers in bulk across different countries and currencies and receive only one consolidated invoice
  • Social Listening
    Listen and analyze what is being said about your brand, competitors or specific topics or keywords
  • Social Media Tools
    Schedule, analyze and manage your social media content via powerful IA social media tools

Analysis of Traackr

Overall verdict

  • Traackr is generally well-regarded in the industry, particularly for companies that want to manage large-scale influencer marketing campaigns. Its robust features and analytics are highly beneficial for brands looking to optimize their influencer partnerships and strategies.

Why this product is good

  • Traackr is often considered a strong influencer marketing platform due to its comprehensive capabilities in tracking, managing, and analyzing influencer relationships. The platform provides valuable insights and analytics, enabling brands to make informed decisions about their influencer marketing strategies. Additionally, Traackr helps businesses streamline their influencer marketing processes, from discovery to reporting, and offers tools to measure ROI effectively.

Recommended for

  • Brands seeking to enhance their influencer marketing efforts
  • Businesses looking for detailed analytics and reporting tools for influencer collaborations
  • Marketing teams that manage multiple influencer relationships and need an organized, efficient platform

Analysis of Influencity

Overall verdict

  • Overall, Influencity is considered a good platform for influencer marketing due to its features and ease of use. Its capacity to deliver valuable insights and streamline campaign processes adds significant value to marketing teams aiming to maximize their influencer marketing efforts.

Why this product is good

  • Influencity offers a comprehensive influencer marketing platform that simplifies the process of finding, analyzing, and managing influencers. Its advanced analytics, in-depth audience insights, and campaign management tools help businesses enhance their influencer marketing strategies. Influencity is praised for its user-friendly interface and robust database, making it suitable for both small and large-scale campaigns.

Recommended for

  • Marketing teams looking to enhance their influencer campaigns
  • Businesses wanting detailed analytics and audience insights
  • Companies seeking to streamline the process of finding and managing influencers
  • Brands of all sizes, including small businesses and large corporations

Traackr videos

+ Add

Traackr Review: Influencer Marketing Software (Platform)

More videos:

  • Review - Traackr Review: Influencer Marketing Software (Platform) - Pricing & Features
  • Review - Intro to Traackr's Influencer Marketing Platfrom

Influencity videos

+ Add

Quick Demo Overview

Category Popularity

0-100% (relative to Traackr and Influencity)

Traackr

Influencity

Influencer Marketing
32 32%
Influencer Marketing
68% 68
Marketing Platform
100 100%
Marketing Platform
0% 0
Marketing
31 31%
Marketing
69% 69
Social Media Tools
33 33%
Social Media Tools
67% 67

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Traackr and Influencity

Traackr Reviews

Top 20 Grin Alternatives for Influencer Marketing in 2024
Traackr is a data-centric influencer marketing platform designed to help brands establish, connect, and manage relationships with influencers. It is recognized as a strong alternative to Grin.
Source: www.gleemo.ai

Influencity Reviews

Influencity Review: Features, Pricing, and Top Alternatives for Influencer Marketing in 2024
Influencity is an influencer marketing platform designed to simplify influencer discovery, campaign management, and ROI analysis. Its tools help brands identify the right influencers, monitor campaign performance, and optimize strategies to maximize impact. With features like advanced filtering, centralized campaign workflows, and detailed reporting, Influencity caters to...
Source: www.gleemo.ai
Top 20 Grin Alternatives for Influencer Marketing in 2024
Influencity is one of the world’s top influencer marketing platforms, focusing on data-driven influencer discovery and campaign maximization.
Source: www.gleemo.ai

What are some alternatives?

When comparing Traackr and Influencity, you can also consider the following products

CreatorIQ - CreatorIQ helps agencies, publishers and brands spend more time scaling their influencer programs by spending less time managing them.

Upfluence - Upfluence allows brands to identify their influencers in seconds and reach them at scale.

BrandWatch - The best social monitoring tool

GRIN - Our all-in-one creator management platform lets you combine all your influencer marketing functions with your ecommerce workflow and run your entire program in one place. From creator discovery and outreach to campaign execution, reporting, & beyond.

AspireIQ - AspireIQ is one of the leading influencer marketing solutions that enable businesses to keep interacting with customers and influencers.

Modash.io - Search every influencer. Analyze every audience. Instantly.

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