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Untapped.gg VS Upstack Data

Compare Untapped.gg VS Upstack Data and see what are their differences

Untapped.gg

Online deck tracker & analytics for Magic: The Gathering Arena

Rating
0 reviews
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Alternatives Is it good?
Upstack Data

Server-side tracking and identity resolution for Shopify brands.

Rating
0 reviews
Pricing
Paid Free trial $249 / Monthly (Up to 10,000 orders*/month)
Promote on VibeVoted
Alternatives Is it good?
AgentClara
AgentClara is a UK AI receptionist that answers calls, books clients, and handles follow-ups 24/7 for service businesses and agencies. Free AI agents for website chat, SMS, social media and email included. Set up online with a free number in minutes sponsored
Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

Which is more popular?

Based on our record, Untapped.gg seems to be more popular. It has been mentioned 54 times since March 2021.

social mentions
54 vs 0
MTG popularity
100% vs 0%
alternatives listed
6 vs 5

Base details

Website, pricing, platforms and company facts side by side.

Untapped.gg
Upstack Data
Website mtga.untapped.gg upstackdata.com
Pricing —
Paid Free trial $249 / Monthly (Up to 10,000 orders*/month) Official pricing
Platforms —
Facebook Instagram TikTok Google Klaviyo +2
Company — Startup from the United States · 1 - 9 employees · 2023
Listed in
Marketing Platform Sports MTG Event Management +1
B2B SaaS Web Analytics Marketing Analytics Attribution Tracking eCommerce Analytics Shopify Apps +3

About Untapped.gg and Upstack Data

In their own words, as submitted to SaaSHub.

Untapped.gg
Upstack Data

No description of Untapped.gg yet.

Upstack Data is the #1 Most Reliable Ad Tracking Software For Shopify. We help ecommerce brands identify, enrich, and activate first-party data to lower acquisition costs and drive advertising results. Our server-side tracking captures 99.9% of conversion events and delivers a 90%+ event match...

Read more about Upstack Data

Features and specs

What each product offers, as listed by its team.

Untapped.gg 5 features
Upstack Data 8 features
  • Comprehensive Deck Tracking
    Untapped.gg provides detailed tracking for deck performance, including win rates and matchup statistics, which helps players improve their strategy.
  • User-Friendly Interface
    The platform offers an intuitive and easy-to-navigate interface, making it accessible for players of all levels to analyze their gameplay effectively.
  • Meta Analysis
    Users can access up-to-date meta analysis, allowing them to understand current trends and popular decks within the MTGA community.
  • In-Game Overlay
    The in-game overlay feature provides real-time data during matches, helping players make informed decisions on the fly.
  • Community Features
    Untapped.gg integrates community-driven features such as deck sharing and discussions, fostering a collaborative environment among users.

Possible disadvantages

  • Dependent on MTGA Client
    To use Untapped.gg, players need to run the MTGA client and overlay together, which could lead to performance issues on lower-end systems.
  • Limited Free Features
    Some advanced features and in-depth analytics require a premium subscription, limiting free users from accessing all tools.
  • Privacy Concerns
    As with many tracking tools, users have to share game data, which might be a concern for those wary of privacy and data sharing.
  • Learning Curve
    New users, especially those not familiar with analytics tools, may need some time to fully understand and utilize all the features effectively.
  • Internet Dependent
    The tool requires a stable internet connection to update data continuously, which might be a limitation in areas with poor connectivity.
  • Replace GA4 with comprehensive web analytics
    Track visitor behavior, traffic by channel and referrer, and real-time KPIs like revenue per session and session conversion rate.
  • Cross-device, cross-browser identity resolution
    Go beyond UTM tracking by connecting visitors across browsers, devices, and sessions — reaching a 90%+ match rate versus the ~35% typical of standard setups.
  • Recover more abandoned carts with Upstack ID
    Trigger Klaviyo flows to known customers who'd otherwise appear anonymous — often returning more than the monthly subscription costs.
  • In-platform New Customer CPA & ROAS
    Report NC-CPA and NC-ROAS directly inside the Meta Ads dashboard.
  • Multi-touch attribution
    Identify the most profitable channels to confidently scale what works and cut what doesn't.
  • Cohort analysis of LTV & AOV
    Track customer lifetime value and average order value by cohort over time.
  • Powerful marketing analytics
    Monitor KPIs by channel and watch RPV, LTV, CAC, and CVR improve over days, weeks, and years.
  • Enterprise features at half the cost
    Built by a bootstrapped team of data engineers focused on the meaty middle. No contracts, no salespeople, no venture capital.

Analysis

An editorial look at what each product does well and who it suits.

Untapped.gg
Upstack Data

No analysis of Untapped.gg yet.

Overall verdict

  • I don't have verified, up-to-date information about upstackdata.com specifically, so I can't confirm its legitimacy, quality, or reputation. Before using it, independently verify company registration, read third-party reviews (Trustpilot, BBB, G2), check for transparent pricing and data-sourcing/privacy policies, and test customer support responsiveness.

Why this product is good

  • No verified independent reviews or reputation data could be confirmed for this specific domain
  • Data-related services vary widely in quality, compliance, and sourcing ethics, so claims should be validated directly
  • Legitimacy checks (business registration, SSL, privacy policy, refund/support terms) are essential before trusting any data vendor

Recommended for

  • Users who first verify the company's credentials, reviews, and data compliance practices
  • Businesses needing data services who are willing to test with a small trial or paid pilot before committing
  • Not recommended for immediate large-scale use without independent due diligence

Videos

Walkthroughs and reviews on video.

Untapped.gg 1 video + Add
Upstack Data 0 videos + Add

That's Crunchy! An Untapped.gg Magic Arena Tracker Review

No Upstack Data videos yet. You could help us improve this page by suggesting one.

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
Untapped.gg
Upstack Data
100% 100%
MTG
0% 0%
0% 0%
B2B SaaS
100% 100%
100% 100%
Marketing Platform
0% 0%
0% 0%
Marketing Analytics
100% 100%

Questions & Answers

As answered by people managing Untapped.gg and Upstack Data.

Who are some of the biggest customers of your product?

Upstack Data's answer:

Upstack Data works with DTC Shopify brands including Perfect White Tee, Maelove, Labucq, Printfresh, Champo, Paire, Montreal Weights, and Aquarium Co-op.

What's the story behind your product?

Upstack Data's answer:

Upstack Data was founded by Michael Alt to solve a problem hurting Shopify brands: browser-based tracking quietly loses data to iOS restrictions, ad blockers, and cookie expiration, leaving ad platforms optimizing on incomplete information. By capturing conversion events server-side and resolving visitor identity across devices, Upstack Data gives Meta, Google, and Klaviyo the data they need to optimize for buyers, not browsers — helping brands drive 7- and 8-figure growth and recover millions in revenue.

Which are the primary technologies used for building your product?

Upstack Data's answer:

Upstack Data is built on server-side event capture through the Conversion API (CAPI), a cross-device identity resolution engine (Upstack ID), a multi-touch attribution model, and native Klaviyo integration for abandonment recovery.

How would you describe the primary audience of your product?

Upstack Data's answer:

DTC Shopify brands running Meta, Google, and TikTok ads — typically those spending $50K–$5M per month on advertising who want to reduce the data loss caused by iOS restrictions, ad blockers, and cookie expiration.

What makes your product unique?

Upstack Data's answer:

Most tools track anonymous actions. Upstack Data resolves the actual identity of visitors across browsers, devices, and sessions, then sends that enriched data to Meta, Google, and Klaviyo in a form they can act on — driving lower CAC, better attribution, and more recovered revenue. The result is a 90%+ Meta CAPI match rate, versus the ~35% typical of standard implementations.

Why should a person choose your product over its competitors?

Upstack Data's answer:

Upstack Data replaces a multi-tool stack — like Elevar plus Triple Whale — with a single server-side tracking and identity resolution platform, at a fraction of the cost. Setup takes about 30 minutes with no developer required, and every plan comes with a 10-day free trial and a 60-day money-back guarantee.

User comments

Share your experience with using Untapped.gg and Upstack Data. For example, how are they different and which one is better?

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Social recommendations and mentions

Recommendations tracked on public social media and blogs since March 2021.

Untapped.gg 54 mentions
Upstack Data 0 mentions
  • Nicol's Newcomer Monday!
    If you used HSReplay the same devs made Untapped for MTGA for stat tracking, deck suggestions, etc. https://mtga.untapped.gg/. Source: over 3 years ago
  • Nicol's Newcomer Monday!
    Wildcards should be used not for cards but for decks. If you really want to play with like Liliana sure you can craft her and throw her into whatever you're running, otherwise you can look for budget or low cost decks to craft (apps like... Source: over 3 years ago
  • Coming back after a while, which deck should I craft?
    Then you can head over to https://mtga.untapped.gg or https://www.mtggoldfish.com/metagame/standard#paper to get some ideas. Source: over 3 years ago

View more

Tracking Upstack Data since Dec 2024.

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