Unitix.pro
Helium 10
SellerSprite
Feedvisor
Jungle Scout
Seller Labs
Sellics
mbuzz.co
HockeyStack
Google Analytics
Content Analytics by Dreamdata
Attributer
Mixpanel
Rockerbox
Bizible
Seven free tools for Amazon sellers, built and used by UNITIX Agency on client accounts. Each one answers a single question rather than trying to be a suite. The listing audit scores a page out of 100 and orders what it finds by how much each problem costs, so you fix the expensive thing before the obvious one. The ASIN inspector puts price, rating and sales rank on one timeline, which is where a change in performance usually explains itself. The keyword tool shows how much of a search term the three products Amazon names already hold, the difference between a phrase with room in it and one that has owners. The keyword tracker checks organic position and remembers where each phrase stood on the previous check. Revenue and rating calculators do the arithmetic on fees, margin and how many reviews a target rating needs. The title analyzer checks a title against Amazon's 75 and 125 character fields.
Nothing here asks for an account, a trial or a Seller Central connection. Paste any public ASIN or a search phrase and read the answer. Every result can be copied as a link that reopens the same check, which is the part people use to send a finding to a colleague or a supplier.
Amazon US on every tool, with Canada and Mexico on the listing audit, ASIN inspector, keyword tool and keyword tracker.
mbuzz is multi-touch attribution for technical marketers who've stopped trusting their dashboard. Here's the thing nobody selling you attribution wants to say out loud: every tool runs a model under the hood, and the number it reports isn't "the data." It's that model's opinion of the data. Same touchpoints, different model, completely different "best channel."
mbuzz runs eight of them at once. First-touch, last-touch, linear, time-decay, position-based, Markov, Shapley, data-driven. You can compare them, argue with them, and write your own in a SQL-like DSL if none of the stock eight fit how your business actually works.
Unitix.proUnitix.pro's answer
They are the tools an Amazon agency built for its own specialists and then published, unchanged and free, rather than a limited trial of something we sell.
Each one answers a single question and stops. The listing audit tells you what to fix first and what it costs you to leave it. The keyword tool tells you how much of a search term the three products Amazon names already hold. The inspector tells you which phrases Amazon names your product on at all. There is no dashboard to learn and no seat to buy.
Nothing asks for an account, a trial or a Seller Central connection. You paste a public ASIN or a phrase and read the answer, and every result copies as a link that reopens the same check for whoever you send it to.
mbuzz.co's answer:
Every attribution tool runs a model under the hood and reports its number like it came from physics. mbuzz is the only one that shows the model. Eight of them side by side, plus a SQL-like DSL to edit or write your own. You stop arguing about which channel works and start arguing about which model you should trust.
Unitix.pro's answer
For most of what a subscription suite does, they should not, and we would rather say so than pretend otherwise. A keyword database with a volume column against every phrase, bulk export, historical archives, product research and supplier tools are real needs, and they are reasons to pay for one of the established products.
Choose these when the question is narrower than a workflow:
And the practical reasons:
mbuzz.co's answer:
Dreamdata, HockeyStack, and Northbeam all ship with a proprietary "data-driven" model you can't see inside. You pay $1,400โ$5,000 a month to trust their math. mbuzz runs eight models you can inspect, lets you edit the logic in a SQL-like DSL, keeps your data exportable on every plan, and starts at $0. For a $1โ100M company spending $20Kโ$1M a month on ads, that's the difference between renting an attribution tool and owning an attribution stack.
Unitix.pro's answer
Amazon sellers and brand owners who run their own advertising and listings, and the people working alongside them: in-house marketplace managers, freelancers and agency specialists.
The common thread is a specific question rather than an ongoing workflow. Someone checking a competitor before a call, sizing up a search term before committing budget, or working out whether the listing or the campaigns are the reason sales moved.
Sellers deciding whether a paid suite is worth it use them too, which we are comfortable with.
mbuzz.co's answer:
Technical marketers, marketing ops, growth engineers, and data-savvy CMOs at startups and mid-market SaaS, DTC, fintech, and healthtech companies spending $20Kโ$1M a month on paid media. Specifically the ones who've stopped trusting their dashboard โ who want to audit the math themselves, not hear "trust our algorithm."
Unitix.pro's answer
They started as internal checks. UNITIX specialists run client accounts, and the same questions came up on every one: is the listing the problem or the advertising, does this phrase have room in it, where did this product rank last month.
Those checks lived in scripts and spreadsheets for a long time. Turning them into pages anyone could open was mostly a matter of building the interface, and once that existed, keeping them behind a signup form did not make sense to us.
The agency's work is running accounts. The tools are the part of it that costs nothing to give away.
mbuzz.co's answer:
Years of wrestling with the limitations of various existing solutions, platform-inflated ROAS, and enterprise attribution tools that cost more than the budgets they were measuring. Every tool I tried picked one model and hid the math. I wanted to compare models, argue with them, and write my own rules โ so I built one. mbuzz is the attribution platform I wished existed when I was trying to explain channel performance to a CFO who didn't believe the Meta pixel.
Unitix.pro's answer
Next.js and TypeScript, server-rendered on Node. The tools run as server routes rather than in the browser, which is why they work without an account and without anything installed.
mbuzz.co's answer:
Ruby on Rails (backend + dashboard), PostgreSQL, Sidekiq for background jobs, Stimulus/Turbo for the frontend. Open-source SDKs in Ruby, Node, Python, and PHP. Deployed via Kamal on DigitalOcean.
Unitix.pro's answer
The tools are free and used anonymously, so there is no customer list to publish. UNITIX Agency's own clients are under NDA and appear as anonymised case studies by category at unitix.pro/case-studies.
Helium 10 - Our software contains multiple Amazon seller tools to help you find high ranking keywords, identify trends, spy on competitors, & optimize product listings.
HockeyStack - Not just another simple analytics tool.
SellerSprite - SellerSprite is the Professional Amazon Keyword Optimization and Product Research Tool.
Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.
Feedvisor - Feedvisor is an agentic commerce platform for brands and large sellers on Amazon, Walmart, and other e-marketplaces. Its unified engine connects advertising, pricing, inventory, and demand to make continuous, real-time decisions powered by AI that ma
Content Analytics by Dreamdata - โDoes my content influence revenue?โ ๐คท Content Analytics stops the guesswork to show you whether your content is turning views into dollars ๐ฐand deals ๐คDreamdata tracks the multi-user, multi-session B2B buyer journey to tie content to pipeline & revโฆ