Tracklution VS Partstack

Tracklution's answer

In the post-3rd-party-cookies-world every marketer has to reconsider their tracking setup for digital advertising. This means setting up server-side tracking that traditionally has meant a lengthy and expensive IT project. With Tracklution, server-side tracking, first-party cookies and conversion APIs of multiple ad platforms can be installed to any website in a matter of minutes.

Partstack's answer:

We're a next-generation search engine and digital marketplace for semiconductor and electronic component buyers & traders. Partstack was designed for today’s globally connected marketplace. One key difference is that we’re not a "pay-to-play" platform. Customers never pay a dime and approved suppliers can display their in-stock inventory without restriction.

Users can find more parts, more suppliers, and radically transparent pricing and inventory data—faster than ever before.

Tracklution's answer

Installation is very simple and does not require any technical resources. With only 5-minute installation, you can start using server-side tracking, first-party cookies and conversion APIs of multiple ad platforms for your digital marketing.

Partstack's answer:

We've assembled the world's largest semiconductor supply chain and supercharged it with the power of modern search technology. And we're iterating and improving our marketplace every single day.

Partstack features the most diverse and comprehensive supplier stack of all electronic component marketplace platforms. Most importantly, our extensive component catalog is shared with users via product-rich data pages that feature insights that are simply not available on any other platform. In addition to form, fit, function, and standard trade compliance data, users can find information about part manufacturer leadership, financials, fab locations, and other key data points.

Tracklution's answer

Marketers, Advertisers, Marketing Managers, Marketing Coordinators, Marketing Agencies, Marketing Consultants

Partstack's answer:

Our primary audience consists of the builders, makers, and innovators who create the products that power our world. We built Partstack to make life (and sourcing!) easier for these everyday game-changers (i.e., electrical engineers, PCB design teams, semiconductor procurement professionals, distributors, product manufacturers, students, etc.). Whether they are independent hobbyists, a company of one, or a large-scale corporation (OEM/CM)—we make it easy for users to find their place in the stack.

Tracklution's answer

Tracklution is a product of Leadspark Ltd. Established in 2016, Leadspark initially specialises in lead generation business. Given our strong focus on traffic acquisition, we are always exploring ways to become even better in digital advertising.

In response to weakening 3rd party cookies we developed a solution for server-side tracking. We wanted to build a solution that gives us 100% accuracy yet is so simple that it gives the freedom for our media buyers to test new traffic channels without depending on the support from our tech team. The early version of Tracklution was born!

Shortly after, we realised that many of our clients face the same challenge: How to track ads efficiently with the simplicity of pixel tracking but the accuracy of server-side tracking (without spending fortunes into building one).

Today, Tracklution provides better yet simple and effective ads tracking for companies in a variety of industries. Naturally, we ourselves continue using Tracklution in our everyday LeadGen business.

Partstack's answer:

The platform is the brainchild of a team of electrical and software engineers who wanted to build the world’s most comprehensive electronic components database and marketplace platform. We like to say that Partstack was built for engineers, by engineers with one goal in mind: Marketplace diversity and transparency.

Partstack's answer:

An array of cutting-edge technologies come together to build our platform's "technological harmony." We take advantage of both client-side and server-side rendering to parse and manage the flow of data across our multi-vendor marketplace. We utilize direct supplier uploads and some programmatic interfacing to collect real-time pricing and inventory data to populate our supplier stack. Technologies such as Cloudflare and SSL certificates are used to ensure user authentication, data encryption, and overall platform security. Finally, several in-house, custom-built proprietary technologies are used to power our search engine, stack logic, and other features of our marketplace.

Partstack's answer:

Partstack supports users from the world’s largest manufacturing companies (OEMS) and contract manufacturers. We also proudly serve tinkerers and hobbyists.