Software Alternatives, Accelerators & Startups

Toby VS GhostMyData

Compare Toby VS GhostMyData and see what are their differences

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Toby logo Toby

Better Than Bookmarks

GhostMyData logo GhostMyData

GhostMyData continuously scans 1,500+ data brokers, removes your exposed data, and automatically re-removes it when brokers re-collect. Free scan, no credit card.
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  • Toby Landing page
    Landing page //
    2022-01-29
  • GhostMyData Automated data removal from 1,500+ broker sites
    Automated data removal from 1,500+ broker sites //
    2026-04-08
  • GhostMyData Real-time exposure dashboard monitoring 1,529+ data broker sites
    Real-time exposure dashboard monitoring 1,529+ data broker sites //
    2026-04-08
  • GhostMyData Broker compliance report โ€” real data on which brokers actually delete your data
    Broker compliance report โ€” real data on which brokers actually delete your data //
    2026-04-08

GhostMyData is a privacy protection platform that scans 1,500+ data broker sites to find your exposed personal information. We automatically submit legal CCPA and state privacy law deletion requests on your behalf, verify each removal, and continuously monitor for re-listings.

Key features: - 1,500+ data broker coverage (3.5x more than Incogni, 17x more than DeleteMe's auto-removal) - Legal CCPA deletion requests, not just opt-out forms - Automated re-removal when brokers re-list your data - Family plans protect up to 5 household members - Live broker compliance report showing which brokers actually delete - Free scan with 3 free trial removals โ€” no credit card required

Plans start at $9.99/month billed annually.

GhostMyData

$ Details
freemium $119.88 / Annually
Release Date
2024 January
Startup details
Country
United States
State
Wyoming
City
Sheridan
Founder(s)
Rocky Kathuria
Employees
1 - 9

Toby features and specs

  • Enhanced Organization
    Toby offers a streamlined way to organize and categorize browser tabs into collections, which helps in managing large numbers of tabs effectively.
  • Cloud Sync
    With cloud synchronization, users can access their tab collections from any device, ensuring seamless continuation of work across different platforms.
  • Collaboration
    Toby allows users to share their tab collections with others, making it useful for collaborative projects and team-based work environments.
  • Reduce Tab Clutter
    By saving tabs into collections, Toby helps reduce browser clutter, improving the overall browsing experience and system performance.
  • Ease of Use
    The user interface of Toby is intuitive and easy to navigate, which minimizes the learning curve for new users.

Possible disadvantages of Toby

  • Privacy Concerns
    Because Toby syncs collections via the cloud, there may be concerns regarding the privacy and security of saved tabs and browsing data.
  • Performance Issues
    Some users may experience performance issues such as slower browser response times when using Toby, especially with a large number of saved tabs.
  • Dependency on Internet Connection
    Toby's cloud features require an active internet connection, which means users cannot access their collections offline.
  • Limited Integration
    Toby might offer limited integration with other tools and services, potentially limiting its utility for users who rely on a broader ecosystem of productivity tools.
  • Subscription Costs
    For advanced features, users may need to subscribe to a paid plan, which could be a drawback for those looking for a free solution.

GhostMyData features and specs

  • Data Broker Coverage
    1,500+ sites scanned and monitored
  • CCPA Legal Requests
    Automated deletion requests citing state privacy laws
  • Removal Verification
    Re-scans to confirm brokers actually deleted data
  • Continuous Monitoring
    Auto re-removes when brokers re-list your data
  • Family Plans
    Protect up to 5 household members
  • Free Trial
    Free scan + 3 free removals, no credit card

Analysis of Toby

Overall verdict

  • Yes, Toby is generally considered a good tool for managing browser tabs effectively. It has received positive feedback from users who appreciate its simplicity and functionality.

Why this product is good

  • Toby is a browser extension designed to help users organize and manage their tabs for better productivity. It offers features such as creating collections, easy tab recovery, and a clean user interface which can help save time and improve workflow efficiency.

Recommended for

  • Students who need to organize research materials
  • Professionals managing multiple projects
  • Anyone who regularly works with a large number of browser tabs and needs a way to keep them organized

Analysis of GhostMyData

Overall verdict

  • GhostMyData is a solid data removal service that helps individuals reduce their online footprint by removing personal information from data broker sites and people-search databases. It offers a reasonable option for those concerned about privacy, though as with any such service, results can vary and no service can guarantee 100% removal of all data across the internet.

Why this product is good

  • Automates the tedious process of opting out from numerous data broker and people-search sites
  • Helps protect against identity theft, spam, and unwanted solicitations by reducing exposed personal data
  • Provides ongoing monitoring and re-removal since data brokers often re-list information
  • Saves significant time compared to manually contacting each data broker
  • Can offer peace of mind for individuals worried about their digital privacy

Recommended for

  • Individuals concerned about online privacy and their digital footprint
  • People who want to reduce spam calls, emails, and unwanted solicitations
  • Those at higher risk of identity theft or stalking who want personal info removed
  • Public-facing professionals, executives, or public figures wanting to limit exposure
  • Anyone who lacks the time to manually opt out of dozens of data broker sites

Toby videos

Toby - The Secret Mine: Switch Review (Also on PS4, Xbox, PC, Mobile)

More videos:

  • Review - TOBY: THE SECRET MINE - PS4 REVIEW
  • Review - Ticci Toby Review

GhostMyData videos

Your personal data is being bought and sold by data brokers

Category Popularity

0-100% (relative to Toby and GhostMyData)
Productivity
100 100%
0% 0
Privacy
0 0%
100% 100
Chrome Extensions
100 100%
0% 0
Online Services
0 0%
100% 100

Questions & Answers

As answered by people managing Toby and GhostMyData.

Why should a person choose your product over its competitors?

GhostMyData's answer:

More coverage (1,500+ brokers), lower price ($9.99/mo vs $14.98 for Incogni), free scan with 3 free trial removals (no credit card), family plans covering 5 members, and transparent compliance reporting. We also use dual search engines (Google + Brave) to find exposures competitors miss.

What makes your product unique?

GhostMyData's answer:

We cover 1,500+ data broker sites โ€” 3.5x more than Incogni and 17x more than DeleteMe's auto-removal. We send legally-enforceable CCPA deletion requests, not just opt-out forms. And we publish a live broker compliance report showing which brokers actually delete your data and which ignore requests.

How would you describe the primary audience of your product?

GhostMyData's answer:

Privacy-conscious individuals and families who want their personal data removed from people-search sites and data brokers. Also businesses protecting employees from social engineering attacks that exploit exposed personal data.

What's the story behind your product?

GhostMyData's answer:

I discovered my full name, home address, phone numbers, and family members' details were publicly listed on hundreds of people-search sites โ€” available to anyone for under a dollar. After spending 40+ hours manually submitting opt-out forms, I realized the data just comes back. So I built GhostMyData to automate the entire process.

Which are the primary technologies used for building your product?

GhostMyData's answer:

Next.js, React, TypeScript, Prisma ORM, PostgreSQL, Vercel, Resend for transactional email, Amazon SES for broker CCPA emails, Google and Brave Search APIs for exposure detection.

Who are some of the biggest customers of your product?

GhostMyData's answer:

  • Individual privacy-conscious consumers
  • Families protecting household members (up to 5 per plan)
  • Businesses protecting employee data from social engineering

User comments

Share your experience with using Toby and GhostMyData. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Toby and GhostMyData

Toby Reviews

Top 10 Bookmark Managers for Chrome 2024
You can tag your tabs and data to organize your collections or create notes for your to-dos. It is pretty much your content manager, just less nagging! Because Toby offers a โ€˜freemiumโ€™ plan, you can use a few premium features without any charge.
Top 10 New Tab Extensions for Chrome
This isn't a speed dial extension, if you have used OneTab, and want something similar for your new tab page, Toby is the extension youโ€™re looking for. To quickly save your tabs, use the browserโ€™s context menu or right click on Tobyโ€™s icon on the toolbar and select the Save Session option. Or open a new tab to access the pluginโ€™s interface, and drag tabs from the sidebar to...
Source: www.ghacks.net

GhostMyData Reviews

  1. Rocky Kathuria
    ยท Founder & CEO at GhostMyData ยท
    Finally a privacy service that actually removes your data from 1,500+ brokers

    I built GhostMyData because I was tired of finding my personal information โ€” home address, phone numbers, family members โ€” plastered across dozens of data broker sites. After trying other services, I realized most only cover a fraction of brokers and charge premium prices for basic scans. GhostMyData scans 1,500+ data broker sites, sends legally-backed CCPA deletion requests on your behalf, and tracks every removal to completion. The automated removal pipeline handles everything from opt-out form submissions to verification that your data was actually taken down. We also offer family plans so you can protect your entire household under one subscription, and our daily privacy digest keeps you informed without email overload. The whole platform is designed around transparency โ€” you see exactly what was found, what's been removed, and what's still in progress.

    ๐Ÿ Competitors: Incogni, Delete Me, Privacy Bee, Optery, Kanary
    ๐Ÿ‘ Pros:    Scans 1,500+ data broker sites automatically|Sends legally-backed ccpa/state privacy law deletion requests|Automated opt-out form submissions for major brokers|Family plan protects up to 5 household members|Real-time removal tracking with verification|Free scan with 3 trial removals, no credit card required
    ๐Ÿ‘Ž Cons:    Some brokers require manual identity verification steps|Annual billing only (no monthly option yet)

What are some alternatives?

When comparing Toby and GhostMyData, you can also consider the following products

OneTab - Whenever you find yourself with too many tabs, click the OneTab icon to convert all of your tabs into a list. When you need to access the tabs again, you can either restore them individually or all at once.

Delete Me - Delete Me is an app that lets you delete your accounts from multiple platforms, including social media sites, e-commerce sites, and many others, with just a few steps.

Workona - A better way to work in the browser.

Incogni - Take back control of your data privacy!

Raindrop.io - All your articles, photos, video & content from web & apps in one place.

Optery - See the private info data brokers post about you online