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The first notable URL shortener, online since 2002. Branded short links on your own domain, with click analytics that count human and bot traffic separately, QR codes, editable destinations, bulk creation and a REST API.

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Which is more popular?
Based on our record, Rotato should be more popular than TinyURL. It has been mentioned 18 times since March 2021.
Website, pricing, platforms and company facts side by side.
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| Website | tinyurl.com | rotato.app |
| Pricing | ||
| Platforms | — | |
| Company | Startup from the United States · 20 - 49 employees · 2002 | — |
| Listed in |
In their own words, as submitted to SaaSHub.


TinyURL is a URL shortening and link management platform, and was the first notable URL shortener when it launched in January 2002. It now serves over 4.4 million registered users and has created billions of links. Free accounts cover 30 links a month, with links that never expire. Paid plans...
They'll tell you it takes 10,000 hours to learn 3D. It's not true, not anymore. Rotato takes a few minutes to learn, and the videos are optimized specifically for device mockups. Drag, drop, adjust, render.
What each product offers, as listed by its team.


An editorial look at what each product does well and who it suits.


Overall verdict
Why this product is good
Recommended for
TinyURL is recommended for individuals, small businesses, and organizations that need a quick and simple way to shorten URLs for social media posts, email campaigns, print materials, or casual link sharing without requiring advanced tracking or analytics features.
No analysis of Rotato yet.
Walkthroughs and reviews on video.
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How often each product is chosen within a category, 0–100% relative to the other.


As answered by people managing TinyURL and Rotato.
TinyURL's answer
TinyURL has been running continuously since January 2002, which makes it the first notable URL shortening service and one of the oldest still operating. For a link shortener that longevity is the product, not trivia: a short link is only useful for as long as it still resolves, and links created here don't expire.
Three things set it apart day to day:
TinyURL's answer
Three practical reasons, depending on what you need:
Pricing starts free and goes to $9/month billed annually ($11 month-to-month) for 125 links a month with unlimited tracked clicks. Bulk plans handle 50,000 links a month for agencies and high-volume senders, and there's a REST API for automating the whole lifecycle.
TinyURL's answer
It also has a long tail of individual users who simply need a link shortened, which the free tier covers without an account upgrade.
TinyURL's answer
Kevin Gilbertson, a web developer, launched TinyURL in January 2002 so he could link directly to newsgroup postings, which at the time had long and unwieldy addresses. It was the first notable URL shortening service, and it arrived years before shortening became a category.
Twitter used TinyURL as its default shortener until May 2009, which put it in front of a mass audience during the period when character limits made short links essential.
Since then it's grown from a single-purpose utility into a link management platform: branded domains, click analytics with two years of retained history, editable destinations, QR codes, bulk creation and a REST API. It now serves over 4.4 million registered users and has created billions of links.
TinyURL's answer
TinyURL is a cloud-hosted web application, accessible from any browser with no install. Its public interface is a REST API (v2.4.2) published as an OpenAPI 3.0 specification and authenticated with bearer tokens, covering link creation, editing, destination changes, analytics retrieval and bulk batch processing.
TinyURL's answer
Twitter used TinyURL as its default URL shortener until May 2009.
Rotato's answer:
Adobe, Airbnb, Amazon, Frog, IDEO, Google, Starbucks, Uber
Share your experience with using TinyURL and Rotato. For example, how are they different and which one is better?
External articles and on-site reviews we used to compare the two products.


TinyURL has been shortening URLs since 2002 and remains a popular free branded link shortener for quick, no-fuss links. The free plan lets you create short links on the tinyurl.com domain, with an optional custom...
Winner: Bitly is the superior choice for businesses with its advanced features like unlimited branded links, detailed analytics, and QR codes, while TinyURL offers a more affordable option with basic link management...
TinyURL is a free and simple URL shortener. It doesn’t have any of the bells and whistles the other tools on this list have, so it truly is just a simple link shortener.
Rotato is a beloved desktop mockup tool for Mac designers looking to render 3D rotating iPhones and screen transitions for portfolios and product launch keynotes.
Recommendations tracked on public social media and blogs since March 2021.


Import string Class TinyURL: def __init__(self): self.url_to_code = {} self.code_to_url = {} self.counter = 1 self.alphabet = string.ascii_letters + string.digits def encode_base62(self, num): ... - Source: dev.to / over 1 year ago
Choose a shortener: Pick a link shortener that fits your needs---many offer options like custom branding, QR code creation, and analytics. Ziplink, Short.io, and Bitly are all capable of that. If you are looking for something really... - Source: dev.to / over 1 year ago
I'm sure you're familiar with URL shortener tools like TinyURL and Bitly, as they are widely used online. It simply takes a long URL and creates a shorter, unique alias that redirects to the original link. - Source: dev.to / about 2 years ago
In the thread somebody asked the same question. Answer was "used rotatoapp and final cut pro" (https://rotato.app/). - Source: Hacker News / about 2 years ago
Https://rotato.app/ Is another option if you’re looking for something more 3D. - Source: Hacker News / over 2 years ago
I need to implement a marketing page for my saas app. I recently found rotato.app, and even though it seems excellent, I'm not quite sure how would I incorporate its features into a web site. It seems more appropriate for building pitch... Source: over 3 years ago
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