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Bitly VS TinyURL

Compare Bitly VS TinyURL and see what are their differences

Bitly

Get the most out of your social and online marketing efforts. Own, understand and activate your best audience through the power of the link with Bitly Enterprise.

Rating
5.0 · 1 review
Alternatives Is it good?
TinyURL

The first notable URL shortener, online since 2002. Branded short links on your own domain, with click analytics that count human and bot traffic separately, QR codes, editable destinations, bulk creation and a REST API.

Rating
0 reviews
Pricing
Freemium $11 / Monthly (Pro - 125 links/mo)
Alternatives Is it good?
visitto.me
Every shortener counts clicks. visitto.me attributes them — which link, visitor or source drove each one. Turn one link into thousands of unique tracked codes (a code + QR per visitor, placement or source), then attribute every click and scan. sponsored

Which is more popular?

Based on our record, Bitly should be more popular than TinyURL. It has been mentioned 23 times since March 2021.

social mentions
23 vs 6
Link Management popularity
69% vs 31%

Base details

Website, pricing, platforms and company facts side by side.

Bitly
TinyURL
Website bitly.com tinyurl.com
Pricing
Official pricing
Freemium $11 / Monthly (Pro - 125 links/mo) Official pricing
Company — Startup from the United States · 20 - 49 employees · 2002
Listed in
Link Management URL Shortener Branded URLs Links +1
Link Management URL Shortener Branded URLs Links +1

About Bitly and TinyURL

In their own words, as submitted to SaaSHub.

Bitly
TinyURL

No description of Bitly yet.

TinyURL is a URL shortening and link management platform, and was the first notable URL shortener when it launched in January 2002. It now serves over 4.4 million registered users and has created billions of links. Free accounts cover 30 links a month, with links that never expire. Paid plans...

Read more about TinyURL

Features and specs

What each product offers, as listed by its team.

Bitly 5 features
TinyURL 8 features
  • Link Shortening
    Bitly provides simple and efficient URL shortening, making long URLs more manageable and aesthetically pleasing.
  • Analytics
    Bitly offers detailed analytics, allowing users to track link performance, click rates, and geographic data.
  • Branding
    With Bitly, users can create branded short links, which help in maintaining brand consistency and trust.
  • Integrations
    Bitly integrates with various platforms and tools like social media, CMS, and marketing tools, enhancing workflow.
  • Mobile App
    Bitly offers a mobile app, giving users the flexibility to create and manage links on the go.

Possible disadvantages

  • Cost
    Bitly's free tier is limited, with more advanced features available only in the paid plans.
  • Privacy
    Bitly's collection of user data and link analytics can raise privacy concerns.
  • Expiration
    Shortened links can sometimes expire or be deactivated, potentially causing broken links.
  • Dependence on Third Party
    Relying on Bitly means depending on a third-party service, which comes with risks like downtime or service changes.
  • Phishing and Spam
    Shortened URLs can be used for malicious purposes like phishing and spam, which can reduce trust.
  • Ease of Use
    TinyURL offers a very simple interface that allows users to create shortened URLs quickly without needing to register or log in.
  • Custom Aliases
    Users have the option to create custom aliases for their shortened links, making them more memorable and meaningful.
  • Link Analytics
    Every link reports clicks over time, referrer, geography, device type, operating system and browser, with human and bot clicks counted separately and two years of history retained.
  • Links That Never Expire
    Links created on the free plan do not expire, so shortened URLs stay valid in print, packaging and archived content.
  • Branded Domains
    Shorten links on your own custom domain or subdomain rather than a shared one. One branded domain on the free plan, three on paid plans.
  • Editable Destinations
    A link destination can be changed after the link has been shared, so a URL already printed or posted can be repointed without being reissued.
  • QR Code Generation
    Generate QR codes for shortened links, for packaging, print and other offline placements.
  • REST API and Bulk Creation
    Documented REST API (OpenAPI 3.0, bearer-token auth) for link creation, updates and analytics retrieval, plus bulk batch endpoints for high-volume workflows.

Analysis

An editorial look at what each product does well and who it suits.

Bitly
TinyURL

Overall verdict

  • Bitly is generally considered a good choice for both individuals and businesses looking for a reputable and feature-rich URL shortening service. Its ease of use, combined with advanced analytics, makes it a strong contender in its space.

Why this product is good

  • Bitly is a popular URL shortening service that is known for its reliability and robust feature set. It offers powerful tracking and analytics tools, allowing users to monitor the performance of their shortened links. Bitly also provides customization options for branded links, which can enhance brand visibility and trust. It integrates with various other platforms and services, making it convenient for marketing and social media campaigns.

Recommended for

    Bitly is recommended for digital marketers, social media managers, businesses seeking reliable link tracking, and anyone needing to shorten, customize, and analyze URLs for personal or professional use.

Overall verdict

  • TinyURL is considered a good and reliable service for those who need to create short URLs for personal or professional purposes. It is especially valuable for its simplicity and no-cost offering, appealing to users who need straightforward URL shortening without additional features.

Why this product is good

  • TinyURL is a popular URL shortening service that allows users to convert long, cumbersome URLs into shorter, more manageable links. This is particularly useful for sharing links on social media, in emails, or in printed materials where space is limited. TinyURL is easy to use, doesn't require an account, and offers free shortening services. The ability to create custom aliases also adds a layer of personalization and memorability to the links.

Recommended for

    TinyURL is recommended for individuals, small businesses, and organizations that need a quick and simple way to shorten URLs for social media posts, email campaigns, print materials, or casual link sharing without requiring advanced tracking or analytics features.

Videos

Walkthroughs and reviews on video.

Bitly 3 videos + Add
TinyURL 0 videos + Add

Bitly Review

More videos

  • - Why I Moved From Bitly To Rebrandly For URL Shortner
  • - What is Bitly.com?

No TinyURL videos yet. You could help us improve this page by suggesting one.

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
Bitly
TinyURL
69% 69%
Link Management
31% 31%
67% 67%
URL Shortener
33% 33%
66% 66%
Branded URLs
34% 34%
77% 77%
QR Code Generator
23% 23%

Questions & Answers

As answered by people managing Bitly and TinyURL.

What makes your product unique?

TinyURL's answer:

TinyURL has been running continuously since January 2002, which makes it the first notable URL shortening service and one of the oldest still operating. For a link shortener that longevity is the product, not trivia: a short link is only useful for as long as it still resolves, and links created here don't expire.

Three things set it apart day to day:

  • Human and bot clicks are reported separately. Most shorteners report raw click totals that quietly include crawlers and link-preview bots, so reported traffic reads higher than the real audience. Separating them means the numbers can be trusted for attribution.
  • Destinations stay editable after a link is published. A link already printed on packaging or posted to social can be repointed without reissuing it.
  • A permanent free tier, not a trial - 30 links a month, one branded domain, links that never expire.

Why should a person choose your product over its competitors?

TinyURL's answer:

Three practical reasons, depending on what you need:

  • You want attribution you can trust. Analytics cover clicks over time, referrer, geography, device, OS, browser and language, retained for two years, with bot traffic separated out.
  • You want your own brand on the link. Bring your own domain or subdomain on any plan, with up to three branded domains on paid tiers.
  • You want links that outlive the campaign. Twenty-four years of continuous operation, and a free tier that doesn't expire, matter when a link is printed on something you can't reprint.

Pricing starts free and goes to $9/month billed annually ($11 month-to-month) for 125 links a month with unlimited tracked clicks. Bulk plans handle 50,000 links a month for agencies and high-volume senders, and there's a REST API for automating the whole lifecycle.

How would you describe the primary audience of your product?

TinyURL's answer:

  • Marketing teams running campaigns across several channels who need per-link attribution rather than a single lumped traffic figure
  • Social media managers and creators working inside character limits, who want a branded link rather than a generic one
  • Agencies managing links for multiple clients, each on its own branded domain
  • Developers automating link creation and analytics through the REST API
  • Enterprises needing SLA-backed uptime and compliance support
  • Educational Institutions
  • The healthcare industry

It also has a long tail of individual users who simply need a link shortened, which the free tier covers without an account upgrade.

What's the story behind your product?

TinyURL's answer:

Kevin Gilbertson, a web developer, launched TinyURL in January 2002 so he could link directly to newsgroup postings, which at the time had long and unwieldy addresses. It was the first notable URL shortening service, and it arrived years before shortening became a category.

Twitter used TinyURL as its default shortener until May 2009, which put it in front of a mass audience during the period when character limits made short links essential.

Since then it's grown from a single-purpose utility into a link management platform: branded domains, click analytics with two years of retained history, editable destinations, QR codes, bulk creation and a REST API. It now serves over 4.4 million registered users and has created billions of links.

Which are the primary technologies used for building your product?

TinyURL's answer:

TinyURL is a cloud-hosted web application, accessible from any browser with no install. Its public interface is a REST API (v2.4.2) published as an OpenAPI 3.0 specification and authenticated with bearer tokens, covering link creation, editing, destination changes, analytics retrieval and bulk batch processing.

Who are some of the biggest customers of your product?

TinyURL's answer:

Twitter used TinyURL as its default URL shortener until May 2009.

User comments

Share your experience with using Bitly and TinyURL. For example, how are they different and which one is better?

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Reviews and articles

External articles and on-site reviews we used to compare the two products.

Bitly 5.0 · 1 review
TinyURL no reviews yet

View more

View more

Social recommendations and mentions

Recommendations tracked on public social media and blogs since March 2021.

Bitly 23 mentions
TinyURL 6 mentions
  • URL shorteners and why would you need one?
    Choose a shortener: Pick a link shortener that fits your needs---many offer options like custom branding, QR code creation, and analytics. Ziplink, Short.io, and Bitly are all capable of that. If you are looking for something really... - Source: dev.to / over 1 year ago
  • The Power of URL Shorteners in Digital Marketing
    Choose a Reliable URL Shortener – Opt for services like tny.ws, Bit.ly, or Rebrandly that provide analytics and customization. - Source: dev.to / over 1 year ago
  • How to Create a Custom Short URL for My Brand?
    The first step in creating a custom short URL is selecting a reliable URL shortening service. Bitly is one of the most popular options available, providing robust features such as analytics, link management, and customization options.... - Source: dev.to / over 1 year ago

View more

  • 🔐 Design a TinyURL System (Like Bit.ly) — From Scratch
    Import string Class TinyURL: def __init__(self): self.url_to_code = {} self.code_to_url = {} self.counter = 1 self.alphabet = string.ascii_letters + string.digits def encode_base62(self, num): ... - Source: dev.to / about 1 year ago
  • URL shorteners and why would you need one?
    Choose a shortener: Pick a link shortener that fits your needs---many offer options like custom branding, QR code creation, and analytics. Ziplink, Short.io, and Bitly are all capable of that. If you are looking for something really... - Source: dev.to / over 1 year ago
  • Building a Scalable URL Shortener with Node.js (Part 1/2)
    I'm sure you're familiar with URL shortener tools like TinyURL and Bitly, as they are widely used online. It simply takes a long URL and creates a shorter, unique alias that redirects to the original link. - Source: dev.to / almost 2 years ago

View more

Alternatives to Bitly and TinyURL

When comparing Bitly and TinyURL, you can also consider the following products.

  • Rebrandly

    Rebrandly is the easiest way to create, share and manage branded links.

    Compare Rebrandly to Bitly or TinyURL:

    Rebrandly vs Bitly Rebrandly vs TinyURL
  • Short.io

    Short.io makes short links (vanity urls) on your own domain. Free signup, analytics and API. Chrome, slack, zapier and segment integrations.

    Compare Short.io to Bitly or TinyURL:

    Short.io vs Bitly Short.io vs TinyURL
  • Linktree

    Connect your audience to all of your content with just one link.

    Compare Linktree to Bitly or TinyURL:

    Linktree vs Bitly Linktree vs TinyURL
  • Cutt.ly

    Free custom URL shortener with analytics, branded short links with advanced link tracking, QR codes, analytics, and an all-in-one Link Management Platform & API. Easily shorten and manage your URLs with Cuttly - Complete URL Shortener Solution.

    Compare Cutt.ly to Bitly or TinyURL:

    Cutt.ly vs Bitly Cutt.ly vs TinyURL
  • Polr

    An open source URL shortener. A great non-profit and free alternative to bit.ly, TinyURL, or goo.gl.

    Compare Polr to Bitly or TinyURL:

    Polr vs Bitly Polr vs TinyURL
  • YOURLS

    YOURLS is a website that contains all the tools you need to create and launch your very own URL shortener. URL shorteners like bitly or TinyURL are fine for public use, but they offer limited options in terms of URL customization.

    Compare YOURLS to Bitly or TinyURL:

    YOURLS vs Bitly YOURLS vs TinyURL
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