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TinyURL VS Looker

Compare TinyURL VS Looker and see what are their differences

TinyURL

The first notable URL shortener, online since 2002. Branded short links on your own domain, with click analytics that count human and bot traffic separately, QR codes, editable destinations, bulk creation and a REST API.

Rating
0 reviews
Pricing
Freemium $11 / Monthly (Pro - 125 links/mo)
Alternatives Is it good?
Looker

Looker makes it easy for analysts to create and curate custom data experiences—so everyone in the business can explore the data that matters to them, in the context that makes it truly meaningful.

Rating
0 reviews
Alternatives Is it good?
Grapple
Do-It-Yourself Data Analytics & Business Intelligence, Powered by AI sponsored
Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

Which is more popular?

Based on our record, Looker should be more popular than TinyURL. It has been mentioned 14 times since March 2021.

social mentions
6 vs 14
URL Shortener popularity
100% vs 0%

Base details

Website, pricing, platforms and company facts side by side.

TinyURL
Looker
Website tinyurl.com looker.com
Pricing
Freemium $11 / Monthly (Pro - 125 links/mo) Official pricing
Official pricing
Company Startup from the United States · 20 - 49 employees · 2002 Startup from the United States
Listed in
Link Management URL Shortener Branded URLs Links +1
Business Intelligence Data Analytics Data Visualization Data Dashboard +1

About TinyURL and Looker

In their own words, as submitted to SaaSHub.

TinyURL
Looker

TinyURL is a URL shortening and link management platform, and was the first notable URL shortener when it launched in January 2002. It now serves over 4.4 million registered users and has created billions of links. Free accounts cover 30 links a month, with links that never expire. Paid plans...

Read more about TinyURL

Looker is a business intelligence platform with an analytics-oriented application server that sits on top of relational data stores. The Looker platform includes an end-user interface for exploring data, a reusable development paradigm for creating data discovery experiences, and an extensible...

Read more about Looker

Features and specs

What each product offers, as listed by its team.

TinyURL 8 features
Looker 6 features
  • Ease of Use
    TinyURL offers a very simple interface that allows users to create shortened URLs quickly without needing to register or log in.
  • Custom Aliases
    Users have the option to create custom aliases for their shortened links, making them more memorable and meaningful.
  • Link Analytics
    Every link reports clicks over time, referrer, geography, device type, operating system and browser, with human and bot clicks counted separately and two years of history retained.
  • Links That Never Expire
    Links created on the free plan do not expire, so shortened URLs stay valid in print, packaging and archived content.
  • Branded Domains
    Shorten links on your own custom domain or subdomain rather than a shared one. One branded domain on the free plan, three on paid plans.
  • Editable Destinations
    A link destination can be changed after the link has been shared, so a URL already printed or posted can be repointed without being reissued.
  • QR Code Generation
    Generate QR codes for shortened links, for packaging, print and other offline placements.
  • REST API and Bulk Creation
    Documented REST API (OpenAPI 3.0, bearer-token auth) for link creation, updates and analytics retrieval, plus bulk batch endpoints for high-volume workflows.
  • Powerful Data Modeling
    Looker uses LookML, a proprietary modeling language, making it possible to transform raw data into meaningful metrics and dimensions, providing deep insights without needing SQL expertise.
  • Ease of Use
    Its intuitive user interface enables non-technical users to create visualizations and reports with relative ease, reducing the workload on data teams.
  • Customization
    Looker offers extensive customization options for data exploration and visualization, allowing dashboards and reports to be tailored to specific user needs.
  • Embedded Analytics
    Provides robust capabilities for embedding analytics into applications or portals, broadening the scope of data-driven decision-making throughout the organization.
  • Real-time Data
    Supports real-time data analytics by querying live data, which ensures up-to-date insights and helps in making timely decisions.
  • Integrations
    Looker integrates seamlessly with a wide range of databases and cloud data warehouses, including Google BigQuery, Amazon Redshift, and Snowflake.

Possible disadvantages

  • Learning Curve
    LookML, while powerful, can be complex for beginners who are not already familiar with data modeling or SQL, resulting in a steep learning curve.
  • Cost
    Looker can be expensive, especially for small businesses, as pricing is typically based on the number of users and the data volume processed.
  • Performance
    Query performance can sometimes be slow, especially with complex data models and large data sets, which may impact the user experience.
  • Customization Constraints
    While Looker offers great customization, certain advanced customizations may require significant expertise and time, posing a potential barrier.
  • Limited Offline Capabilities
    Looker is primarily designed for online use, so it lacks robust offline capabilities, which can be a limitation for users who need access to data in situations without internet connectivity.

Analysis

An editorial look at what each product does well and who it suits.

TinyURL
Looker

Overall verdict

  • TinyURL is considered a good and reliable service for those who need to create short URLs for personal or professional purposes. It is especially valuable for its simplicity and no-cost offering, appealing to users who need straightforward URL shortening without additional features.

Why this product is good

  • TinyURL is a popular URL shortening service that allows users to convert long, cumbersome URLs into shorter, more manageable links. This is particularly useful for sharing links on social media, in emails, or in printed materials where space is limited. TinyURL is easy to use, doesn't require an account, and offers free shortening services. The ability to create custom aliases also adds a layer of personalization and memorability to the links.

Recommended for

    TinyURL is recommended for individuals, small businesses, and organizations that need a quick and simple way to shorten URLs for social media posts, email campaigns, print materials, or casual link sharing without requiring advanced tracking or analytics features.

Overall verdict

  • Looker is generally considered a robust solution for organizations looking to enhance their data-driven decision-making capabilities. Its flexibility, extensibility, and ease of use make it a strong contender in the BI space, though it may require some learning and setup effort to fully utilize its features.

Why this product is good

  • Looker is a data analytics platform that provides powerful tools for data exploration, visualization, and business intelligence. It offers a user-friendly interface and is known for its ability to connect to a wide variety of data sources. Looker's LookML, a modeling language, allows users to define data relationships and calculations, making it easier to create custom reports and dashboards. Additionally, it integrates well with other tools and supports collaboration with data teams.

Recommended for

  • Companies seeking scalable and flexible business intelligence solutions.
  • Organizations that need to integrate multiple data sources.
  • Teams looking for a collaborative platform with custom reporting capabilities.
  • Users who prefer a code-based approach to data modeling and analysis.

Videos

Walkthroughs and reviews on video.

TinyURL 0 videos + Add
Looker 3 videos + Add

No TinyURL videos yet. You could help us improve this page by suggesting one.

Looker Review

More videos

  • - How To Use Looker as a Business User
  • - Looker Review - Off The Shelf Reviews

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
TinyURL
Looker
100% 100%
URL Shortener
0% 0%
0% 0%
Data Dashboard
100% 100%
100% 100%
Link Management
0% 0%
0% 0%
Business Intelligence
100% 100%

Questions & Answers

As answered by people managing TinyURL and Looker.

What makes your product unique?

TinyURL's answer

TinyURL has been running continuously since January 2002, which makes it the first notable URL shortening service and one of the oldest still operating. For a link shortener that longevity is the product, not trivia: a short link is only useful for as long as it still resolves, and links created here don't expire.

Three things set it apart day to day:

  • Human and bot clicks are reported separately. Most shorteners report raw click totals that quietly include crawlers and link-preview bots, so reported traffic reads higher than the real audience. Separating them means the numbers can be trusted for attribution.
  • Destinations stay editable after a link is published. A link already printed on packaging or posted to social can be repointed without reissuing it.
  • A permanent free tier, not a trial - 30 links a month, one branded domain, links that never expire.

Why should a person choose your product over its competitors?

TinyURL's answer

Three practical reasons, depending on what you need:

  • You want attribution you can trust. Analytics cover clicks over time, referrer, geography, device, OS, browser and language, retained for two years, with bot traffic separated out.
  • You want your own brand on the link. Bring your own domain or subdomain on any plan, with up to three branded domains on paid tiers.
  • You want links that outlive the campaign. Twenty-four years of continuous operation, and a free tier that doesn't expire, matter when a link is printed on something you can't reprint.

Pricing starts free and goes to $9/month billed annually ($11 month-to-month) for 125 links a month with unlimited tracked clicks. Bulk plans handle 50,000 links a month for agencies and high-volume senders, and there's a REST API for automating the whole lifecycle.

How would you describe the primary audience of your product?

TinyURL's answer

  • Marketing teams running campaigns across several channels who need per-link attribution rather than a single lumped traffic figure
  • Social media managers and creators working inside character limits, who want a branded link rather than a generic one
  • Agencies managing links for multiple clients, each on its own branded domain
  • Developers automating link creation and analytics through the REST API
  • Enterprises needing SLA-backed uptime and compliance support
  • Educational Institutions
  • The healthcare industry

It also has a long tail of individual users who simply need a link shortened, which the free tier covers without an account upgrade.

What's the story behind your product?

TinyURL's answer

Kevin Gilbertson, a web developer, launched TinyURL in January 2002 so he could link directly to newsgroup postings, which at the time had long and unwieldy addresses. It was the first notable URL shortening service, and it arrived years before shortening became a category.

Twitter used TinyURL as its default shortener until May 2009, which put it in front of a mass audience during the period when character limits made short links essential.

Since then it's grown from a single-purpose utility into a link management platform: branded domains, click analytics with two years of retained history, editable destinations, QR codes, bulk creation and a REST API. It now serves over 4.4 million registered users and has created billions of links.

Which are the primary technologies used for building your product?

TinyURL's answer

TinyURL is a cloud-hosted web application, accessible from any browser with no install. Its public interface is a REST API (v2.4.2) published as an OpenAPI 3.0 specification and authenticated with bearer tokens, covering link creation, editing, destination changes, analytics retrieval and bulk batch processing.

Who are some of the biggest customers of your product?

TinyURL's answer

Twitter used TinyURL as its default URL shortener until May 2009.

User comments

Share your experience with using TinyURL and Looker. For example, how are they different and which one is better?

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Reviews and articles

External articles and on-site reviews we used to compare the two products.

TinyURL no reviews yet
Looker no reviews yet

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Social recommendations and mentions

Recommendations tracked on public social media and blogs since March 2021.

TinyURL 6 mentions
Looker 14 mentions
  • 🔐 Design a TinyURL System (Like Bit.ly) — From Scratch
    Import string Class TinyURL: def __init__(self): self.url_to_code = {} self.code_to_url = {} self.counter = 1 self.alphabet = string.ascii_letters + string.digits def encode_base62(self, num): ... - Source: dev.to / over 1 year ago
  • URL shorteners and why would you need one?
    Choose a shortener: Pick a link shortener that fits your needs---many offer options like custom branding, QR code creation, and analytics. Ziplink, Short.io, and Bitly are all capable of that. If you are looking for something really... - Source: dev.to / over 1 year ago
  • Building a Scalable URL Shortener with Node.js (Part 1/2)
    I'm sure you're familiar with URL shortener tools like TinyURL and Bitly, as they are widely used online. It simply takes a long URL and creates a shorter, unique alias that redirects to the original link. - Source: dev.to / about 2 years ago

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  • edit home page to add folder section
    Then in the "foldername" you can have 5 folders, each one for each of the groups. This means that when group1 enters looker.com, his default page will be the "foldername", which contains group1folder (he cannot see the rest of the... Source: over 3 years ago
  • Stars, tables, and activities: How do we model the real world?
    Even if you want to make Wide Tables, combining fact and dimensions is often the easiest way to create them, so why not make them available? Looker, for example, is well suited to dimensional models because it takes care of the joins... - Source: dev.to / almost 4 years ago
  • dbt for Data Quality Testing & Alerting at FINN
    We take daily snapshots of test results, aggregate them, and send Looker dashboards to the appropriate teams. - Source: dev.to / over 4 years ago

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Alternatives to TinyURL and Looker

When comparing TinyURL and Looker, you can also consider the following products.

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