
Bitly
Rebrandly
Short.io
Cutt.ly
Polr
YOURLS
Linktree
The first notable URL shortener, online since 2002. Branded short links on your own domain, with click analytics that count human and bot traffic separately, QR codes, editable destinations, bulk creation and a REST API.

Keygen
The simplest way to license your app.

Which is more popular?
Based on our record, TinyURL should be more popular than Keylight.dev. It has been mentioned 6 times since March 2021.
Website, pricing, platforms and company facts side by side.
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| Website | tinyurl.com | keylight.dev |
| Pricing | ||
| Platforms | — | |
| Company | Startup from the United States · 20 - 49 employees · 2002 | Startup from Belgium · 1 - 9 employees · 2026 |
| Listed in |
In their own words, as submitted to SaaSHub.


TinyURL is a URL shortening and link management platform, and was the first notable URL shortener when it launched in January 2002. It now serves over 4.4 million registered users and has created billions of links. Free accounts cover 30 links a month, with links that never expire. Paid plans...
Keylight sits between your payment provider and your app. Licenses, activations, customers, and usage all live here. Switch providers, or run several, without shipping a new build.
What each product offers, as listed by its team.


An editorial look at what each product does well and who it suits.


Overall verdict
Why this product is good
Recommended for
TinyURL is recommended for individuals, small businesses, and organizations that need a quick and simple way to shorten URLs for social media posts, email campaigns, print materials, or casual link sharing without requiring advanced tracking or analytics features.
Overall verdict
Why this product is good
Recommended for
How often each product is chosen within a category, 0–100% relative to the other.


As answered by people managing TinyURL and Keylight.dev.
TinyURL's answer
TinyURL has been running continuously since January 2002, which makes it the first notable URL shortening service and one of the oldest still operating. For a link shortener that longevity is the product, not trivia: a short link is only useful for as long as it still resolves, and links created here don't expire.
Three things set it apart day to day:
Keylight.dev's answer:
Keylight keeps app licensing separate from payments. You can use Stripe, Paddle, Lemon Squeezy, Polar, Gumroad, or your own checkout without tying your app to one provider.
It handles license keys, device activations, trials, free tiers, offline access, grace periods, and signed license state through one SDK.
TinyURL's answer
Three practical reasons, depending on what you need:
Pricing starts free and goes to $9/month billed annually ($11 month-to-month) for 125 links a month with unlimited tracked clicks. Bulk plans handle 50,000 links a month for agencies and high-volume senders, and there's a REST API for automating the whole lifecycle.
Keylight.dev's answer:
My goal is to make all apps work with Keylight. So all of your licenses, from any types of apps, is going through Keylight for analytics, customer portal, support, ...
Most licensing tools are bundled into a payment provider. Keylight is built as an independent licensing layer.
That means you can change payment providers, sell through multiple platforms, or change your pricing model without rebuilding licensing inside your app.
It also gives developers a ready-made SDK and dashboard instead of requiring them to build and maintain their own licensing backend.
TinyURL's answer
It also has a long tail of individual users who simply need a link shortened, which the free tier covers without an account upgrade.
Keylight.dev's answer:
Keylight is primarily built for independent developers and software companies selling apps directly to customers.
Its main audience includes:
macOS and iOS developers Web app and SaaS developers Developers selling outside app stores Teams migrating from a payment provider’s built-in licensing Developers who need trials, device limits, offline access, and license analytics
TinyURL's answer
Kevin Gilbertson, a web developer, launched TinyURL in January 2002 so he could link directly to newsgroup postings, which at the time had long and unwieldy addresses. It was the first notable URL shortening service, and it arrived years before shortening became a category.
Twitter used TinyURL as its default shortener until May 2009, which put it in front of a mass audience during the period when character limits made short links essential.
Since then it's grown from a single-purpose utility into a link management platform: branded domains, click analytics with two years of retained history, editable destinations, QR codes, bulk creation and a REST API. It now serves over 4.4 million registered users and has created billions of links.
Keylight.dev's answer:
Keylight started because I kept rebuilding the same licensing systems for different apps: license keys, trials, activations, offline access, device changes, and all the edge cases that come with them.
I also did not want licensing to be controlled by whichever payment provider an app happened to use.
So I built Keylight as a standalone layer between the app and the payment provider. Payment platforms send events to Keylight, and the app receives one consistent license state through the SDK.
TinyURL's answer
TinyURL is a cloud-hosted web application, accessible from any browser with no install. Its public interface is a REST API (v2.4.2) published as an OpenAPI 3.0 specification and authenticated with bearer tokens, covering link creation, editing, destination changes, analytics retrieval and bulk batch processing.
Keylight.dev's answer:
Swift and Swift Package Manager for the Apple SDK Rust SDK / JS SDK / C# SDK / C++ SDK TypeScript React Next.js Stripe Connect and payment-provider webhooks Cryptographic signatures for secure, offline-capable licenses REST APIs for application and provider integrations
TinyURL's answer
Twitter used TinyURL as its default URL shortener until May 2009.
Keylight.dev's answer:
That's confidential.
Share your experience with using TinyURL and Keylight.dev. For example, how are they different and which one is better?
External articles and on-site reviews we used to compare the two products.


TinyURL has been shortening URLs since 2002 and remains a popular free branded link shortener for quick, no-fuss links. The free plan lets you create short links on the tinyurl.com domain, with an optional custom...
Winner: Bitly is the superior choice for businesses with its advanced features like unlimited branded links, detailed analytics, and QR codes, while TinyURL offers a more affordable option with basic link management...
TinyURL is a free and simple URL shortener. It doesn’t have any of the bells and whistles the other tools on this list have, so it truly is just a simple link shortener.
Recommendations tracked on public social media and blogs since March 2021.


Import string Class TinyURL: def __init__(self): self.url_to_code = {} self.code_to_url = {} self.counter = 1 self.alphabet = string.ascii_letters + string.digits def encode_base62(self, num): ... - Source: dev.to / about 1 year ago
Choose a shortener: Pick a link shortener that fits your needs---many offer options like custom branding, QR code creation, and analytics. Ziplink, Short.io, and Bitly are all capable of that. If you are looking for something really... - Source: dev.to / over 1 year ago
I'm sure you're familiar with URL shortener tools like TinyURL and Bitly, as they are widely used online. It simply takes a long URL and creates a shorter, unique alias that redirects to the original link. - Source: dev.to / almost 2 years ago
You don't want to hand-roll Ed25519 and lease parsing. Most licensing SDKs hide this behind a couple of calls. With Keylight, for example, the offline path collapses to: activate once, then a local checkOnLaunch() that verifies the lease... - Source: dev.to / 3 months ago
Full disclosure: I now build Keylight, so weigh this accordingly — I'm telling you the seam it's designed for, not that it wins every row. - Source: dev.to / 3 months ago
Full docs and the free tier are at keylight.dev. If you're on Tauri or Electron instead of native Swift, the same SDK pattern exists in JS/Rust. - Source: dev.to / 3 months ago
When comparing TinyURL and Keylight.dev, you can also consider the following products.

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A dead-simple software licensing API built for developers
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Rebrandly is the easiest way to create, share and manage branded links.
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Short.io makes short links (vanity urls) on your own domain. Free signup, analytics and API. Chrome, slack, zapier and segment integrations.
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Free custom URL shortener with analytics, branded short links with advanced link tracking, QR codes, analytics, and an all-in-one Link Management Platform & API. Easily shorten and manage your URLs with Cuttly - Complete URL Shortener Solution.
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An open source URL shortener. A great non-profit and free alternative to bit.ly, TinyURL, or goo.gl.
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