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TinyURL VS BrandMaker

Compare TinyURL VS BrandMaker and see what are their differences

TinyURL

The first notable URL shortener, online since 2002. Branded short links on your own domain, with click analytics that count human and bot traffic separately, QR codes, editable destinations, bulk creation and a REST API.

Rating
0 reviews
Pricing
Freemium $11 / Monthly (Pro - 125 links/mo)
Alternatives Is it good?
BrandMaker

BrandMaker is a marketing resource management solution.

Rating
0 reviews
Alternatives Is it good?
Propello Cloud
Grow Revenue, Reduce Customer Churn, Retain Customers. Reward-driven customer loyalty & retention programmes, partner marketing platform and referral programmes sponsored
Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

Which is more popular?

Based on our record, TinyURL seems to be more popular. It has been mentioned 6 times since March 2021.

social mentions
6 vs 0
URL Shortener popularity
100% vs 0%
alternatives listed
240+ vs 90

Base details

Website, pricing, platforms and company facts side by side.

TinyURL
BrandMaker
Website tinyurl.com brandmaker.com
Pricing
Freemium $11 / Monthly (Pro - 125 links/mo) Official pricing
—
Company Startup from the United States · 20 - 49 employees · 2002 —
Listed in
Link Management URL Shortener Branded URLs Links +1
Reputation Management Online Reputation Customer Feedback Customer Engagement +1

About TinyURL and BrandMaker

In their own words, as submitted to SaaSHub.

TinyURL
BrandMaker

TinyURL is a URL shortening and link management platform, and was the first notable URL shortener when it launched in January 2002. It now serves over 4.4 million registered users and has created billions of links. Free accounts cover 30 links a month, with links that never expire. Paid plans...

Read more about TinyURL

No description of BrandMaker yet.

Features and specs

What each product offers, as listed by its team.

TinyURL 8 features
BrandMaker 5 features
  • Ease of Use
    TinyURL offers a very simple interface that allows users to create shortened URLs quickly without needing to register or log in.
  • Custom Aliases
    Users have the option to create custom aliases for their shortened links, making them more memorable and meaningful.
  • Link Analytics
    Every link reports clicks over time, referrer, geography, device type, operating system and browser, with human and bot clicks counted separately and two years of history retained.
  • Links That Never Expire
    Links created on the free plan do not expire, so shortened URLs stay valid in print, packaging and archived content.
  • Branded Domains
    Shorten links on your own custom domain or subdomain rather than a shared one. One branded domain on the free plan, three on paid plans.
  • Editable Destinations
    A link destination can be changed after the link has been shared, so a URL already printed or posted can be repointed without being reissued.
  • QR Code Generation
    Generate QR codes for shortened links, for packaging, print and other offline placements.
  • REST API and Bulk Creation
    Documented REST API (OpenAPI 3.0, bearer-token auth) for link creation, updates and analytics retrieval, plus bulk batch endpoints for high-volume workflows.
  • Comprehensive Marketing Management
    BrandMaker offers a full suite of tools for marketing resource management, from planning to execution, which helps streamline complex marketing processes.
  • Scalability
    The platform is designed to grow with businesses, providing scalable solutions that can accommodate the increasing needs of an organization.
  • Integration Capabilities
    BrandMaker can integrate with various third-party applications, allowing users to synchronize their marketing efforts with other tools and platforms they are already using.
  • User-Friendly Interface
    The platform features a clean and intuitive interface, making it easier for users to navigate and use its various functions without needing extensive training.
  • Analytics and Reporting
    BrandMaker provides robust analytics and reporting tools that enable businesses to track performance, measure ROI, and make data-driven decisions.

Possible disadvantages

  • Cost
    BrandMaker can be expensive, especially for smaller businesses or startups with limited budgets, which might find the pricing a barrier to entry.
  • Complexity
    While feature-rich, the platform can be overly complex for users who are not tech-savvy, possibly requiring a steep learning curve and additional training.
  • Customization Limitations
    Some users may find that the level of customization available within BrandMaker is not sufficient for their specific needs, potentially requiring additional third-party tools or workarounds.
  • Onboarding Time
    The onboarding process can be time-consuming due to the vast array of features and integration options, which can delay time-to-value.
  • Customer Support
    While generally adequate, some users have reported that customer support responses can be slow, particularly during high-demand periods.

Analysis

An editorial look at what each product does well and who it suits.

TinyURL
BrandMaker

Overall verdict

  • TinyURL is considered a good and reliable service for those who need to create short URLs for personal or professional purposes. It is especially valuable for its simplicity and no-cost offering, appealing to users who need straightforward URL shortening without additional features.

Why this product is good

  • TinyURL is a popular URL shortening service that allows users to convert long, cumbersome URLs into shorter, more manageable links. This is particularly useful for sharing links on social media, in emails, or in printed materials where space is limited. TinyURL is easy to use, doesn't require an account, and offers free shortening services. The ability to create custom aliases also adds a layer of personalization and memorability to the links.

Recommended for

    TinyURL is recommended for individuals, small businesses, and organizations that need a quick and simple way to shorten URLs for social media posts, email campaigns, print materials, or casual link sharing without requiring advanced tracking or analytics features.

Overall verdict

  • BrandMaker is a solid choice for organizations looking for an advanced, all-in-one marketing resource management solution. It is especially beneficial for enterprises with complex marketing needs and large teams.

Why this product is good

  • BrandMaker is a comprehensive marketing resource management (MRM) tool that offers a wide range of features to streamline marketing operations.
  • It provides tools for budgeting, planning, and resource management, which can significantly enhance marketing efficiency and productivity.
  • The platform integrates with various other tools and systems, making it versatile and adaptable to different organizational needs.
  • BrandMaker is known for its ability to customize workflows and reports, allowing teams to tailor the system to their specific processes.

Recommended for

  • Large enterprises with extensive marketing operations.
  • Marketing teams looking for an integrated solution to manage campaigns, budgets, and resources effectively.
  • Organizations that need to customize their marketing workflows and processes.
  • Teams that require robust reporting and analytics functionalities.

Videos

Walkthroughs and reviews on video.

TinyURL 0 videos + Add
BrandMaker 1 video + Add

No TinyURL videos yet. You could help us improve this page by suggesting one.

Reviews for the Internet Advertising Agency 'Brandmaker.ru' - Отзывы клиентов Brandmaker.ru

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
TinyURL
BrandMaker
100% 100%
URL Shortener
0% 0%
0% 0%
Reputation Management
100% 100%
100% 100%
Link Management
0% 0%
0% 0%
Customer Feedback
100% 100%

Questions & Answers

As answered by people managing TinyURL and BrandMaker.

What makes your product unique?

TinyURL's answer

TinyURL has been running continuously since January 2002, which makes it the first notable URL shortening service and one of the oldest still operating. For a link shortener that longevity is the product, not trivia: a short link is only useful for as long as it still resolves, and links created here don't expire.

Three things set it apart day to day:

  • Human and bot clicks are reported separately. Most shorteners report raw click totals that quietly include crawlers and link-preview bots, so reported traffic reads higher than the real audience. Separating them means the numbers can be trusted for attribution.
  • Destinations stay editable after a link is published. A link already printed on packaging or posted to social can be repointed without reissuing it.
  • A permanent free tier, not a trial - 30 links a month, one branded domain, links that never expire.

Why should a person choose your product over its competitors?

TinyURL's answer

Three practical reasons, depending on what you need:

  • You want attribution you can trust. Analytics cover clicks over time, referrer, geography, device, OS, browser and language, retained for two years, with bot traffic separated out.
  • You want your own brand on the link. Bring your own domain or subdomain on any plan, with up to three branded domains on paid tiers.
  • You want links that outlive the campaign. Twenty-four years of continuous operation, and a free tier that doesn't expire, matter when a link is printed on something you can't reprint.

Pricing starts free and goes to $9/month billed annually ($11 month-to-month) for 125 links a month with unlimited tracked clicks. Bulk plans handle 50,000 links a month for agencies and high-volume senders, and there's a REST API for automating the whole lifecycle.

How would you describe the primary audience of your product?

TinyURL's answer

  • Marketing teams running campaigns across several channels who need per-link attribution rather than a single lumped traffic figure
  • Social media managers and creators working inside character limits, who want a branded link rather than a generic one
  • Agencies managing links for multiple clients, each on its own branded domain
  • Developers automating link creation and analytics through the REST API
  • Enterprises needing SLA-backed uptime and compliance support
  • Educational Institutions
  • The healthcare industry

It also has a long tail of individual users who simply need a link shortened, which the free tier covers without an account upgrade.

What's the story behind your product?

TinyURL's answer

Kevin Gilbertson, a web developer, launched TinyURL in January 2002 so he could link directly to newsgroup postings, which at the time had long and unwieldy addresses. It was the first notable URL shortening service, and it arrived years before shortening became a category.

Twitter used TinyURL as its default shortener until May 2009, which put it in front of a mass audience during the period when character limits made short links essential.

Since then it's grown from a single-purpose utility into a link management platform: branded domains, click analytics with two years of retained history, editable destinations, QR codes, bulk creation and a REST API. It now serves over 4.4 million registered users and has created billions of links.

Which are the primary technologies used for building your product?

TinyURL's answer

TinyURL is a cloud-hosted web application, accessible from any browser with no install. Its public interface is a REST API (v2.4.2) published as an OpenAPI 3.0 specification and authenticated with bearer tokens, covering link creation, editing, destination changes, analytics retrieval and bulk batch processing.

Who are some of the biggest customers of your product?

TinyURL's answer

Twitter used TinyURL as its default URL shortener until May 2009.

User comments

Share your experience with using TinyURL and BrandMaker. For example, how are they different and which one is better?

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Reviews and articles

External articles and on-site reviews we used to compare the two products.

TinyURL no reviews yet
BrandMaker no reviews yet

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Social recommendations and mentions

Recommendations tracked on public social media and blogs since March 2021.

TinyURL 6 mentions
BrandMaker 0 mentions
  • 🔐 Design a TinyURL System (Like Bit.ly) — From Scratch
    Import string Class TinyURL: def __init__(self): self.url_to_code = {} self.code_to_url = {} self.counter = 1 self.alphabet = string.ascii_letters + string.digits def encode_base62(self, num): ... - Source: dev.to / over 1 year ago
  • URL shorteners and why would you need one?
    Choose a shortener: Pick a link shortener that fits your needs---many offer options like custom branding, QR code creation, and analytics. Ziplink, Short.io, and Bitly are all capable of that. If you are looking for something really... - Source: dev.to / over 1 year ago
  • Building a Scalable URL Shortener with Node.js (Part 1/2)
    I'm sure you're familiar with URL shortener tools like TinyURL and Bitly, as they are widely used online. It simply takes a long URL and creates a shorter, unique alias that redirects to the original link. - Source: dev.to / about 2 years ago

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Tracking BrandMaker since Mar 2021.

Alternatives to TinyURL and BrandMaker

When comparing TinyURL and BrandMaker, you can also consider the following products.

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