
TechCrunch
The Verge
MakeUseOf
GeekWire
Engadget
The Next Web
TechRepublic
Deeply-reported tech news you won’t find elsewhere.

Placer.ai
Shareloc
Intelligence Node MAP Monitoring
MapBusinessOnline.com
MAPData
MapInfo Pro
Mapit GIS
Mapular is a location intelligence company helping retail and D2C brands turn real-world data into smarter growth.
Which is more popular?
Based on our record, The Information seems to be more popular. It has been mentioned 17 times since March 2021.
Website, pricing, platforms and company facts side by side.
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| Website | theinformation.com | mapular.com |
| Pricing | — | |
| Platforms | — | |
| Company | — | Startup from Germany |
| Listed in |
In their own words, as submitted to SaaSHub.


No description of The Information yet.
Mapular Consumer Analytics Smarter Consumer Analytics, Location Strategy, and Geomarketing — in One Unified Platform The best product at the wrong location won’t sell - that’s why mapular Consumer Analytics helps retail and D2C brands make smarter, revenue-driven decisions about where to open...
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Review of James Gleick's "The Information"
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As answered by people managing The Information and Mapular.
Mapular's answer:
Mapular Consumer Analytics combines high-resolution geospatial data with real-time consumer behaviour insights, creating a digital twin of retail environments. Unlike traditional analytics tools, it integrates store locator data, mobility trends, demographics, and competitor locations into one intuitive platform, enabling brands to visualise, simulate, and optimise their retail strategy with precision.
Mapular's answer:
Brands choose Mapular Consumer Analytics because it delivers actionable, hyperlocal insights without complex IT setups. It’s plug-and-play, GDPR-compliant, and designed for fast decision-making—helping retailers identify high-potential locations, optimise expansion, and attribute in-store visits to online campaigns. Our modular pricing and full customisation make it accessible and scalable for businesses of any size.
Mapular's answer:
Our primary audience includes retail strategists, expansion managers, marketing teams, and data analysts within consumer brands, retailers, and FMCG companies who want to leverage location intelligence to drive foot traffic, optimise store performance, and make data-driven growth decisions.
Mapular's answer:
Mapular Consumer Analytics was created to solve a critical gap: brands lacked real-time, actionable location data to understand consumer movement and behaviour. Founded by experts in geospatial technology and retail analytics, Mapular empowers businesses to turn complex data into simple, strategic insights that fuel smarter retail growth.
Mapular's answer:
Mapular integrates online and offline data—from store locator searches to foot traffic and sales—into a real-time, map-based dashboard, enabling smarter decisions around marketing, store performance, and expansion.
Mapular's answer:
Our customers include leading global retailers and consumer brands across Europe and North America who rely on Mapular to optimise their store networks, marketing investments, and expansion strategies. Due to NDAs, specific names are available upon request.
Share your experience with using The Information and Mapular. For example, how are they different and which one is better?
Recommendations tracked on public social media and blogs since March 2021.


Like reading theinformation.com, watching youtube, and finding new opportunities to build businesses. Like with inside tiktok etc. Source: almost 3 years ago
If you look at any trend report like theinformation.com or explodingideas.co etc you'll see this stuff is everywhere. Source: almost 3 years ago
I just started building businesses on the side at my corporate job. I watched a bunch of YT videos and read explodingideas.co and theinformation.com religiously just looking for ideas. Source: almost 3 years ago
Tracking Mapular since Jun 2025.
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MakeUseOf is your guide in modern tech. Learn how to make use of tech and gadgets around you and discover cool stuff on the Internet.
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