TENEKS's answer

Companies with structured sales organizations that already invest in their sales process. Specifically:

• Sales teams using softphones (Zoom, Teams, Meet, or any VOIP) that record their calls as part of standard workflow
• Organizations already doing post-call analysis (PCA) — they review call recordings to identify rep gaps, coach on weak spots, and track improvement. TENEKS automates and scales this process by scoring 100% of calls instead of random samples
• Sales managers and revenue leaders who want to close the gap between top performers and the rest of the team, but don't have time to manually review hours of recordings every week
• Mid-market and enterprise B2B companies with dedicated sales teams, AEs, and SDRs — especially those operating across European markets where language support for Nordic, Baltic, and Eastern European languages is critical

TENEKS is built for teams that take coaching seriously and want to turn their existing call recording infrastructure into an always-on coaching engine.

Handler's answer:

Handler is made for app founders, growth marketers, mobile app teams, indie app builders, and agencies that use TikTok to grow consumer apps.

TENEKS's answer

TENEKS scores 100% of your sales calls — not random 2% samples — and finds the exact sales behaviors that are leaking revenue. While most conversation intelligence tools analyze calls after they end, TENEKS works during and after the conversation, detecting deal-killers across every stage (Intro, Discovery, Pitch, Closing) and delivering real-time coaching suggestions to reps on screen.

What sets it apart: - Full call coverage: every client call is scored automatically, so revenue patterns hiding in the other 98% are surfaced - Deal-killer detection: pinpoints specific behaviors like pitching before confirming pain, missed follow-up questions, or weak objection handling — and attaches a revenue impact to each - European language support: built from the ground up for 100+ languages including Nordic, Baltic, Estonian, and Polish — languages where most competitors fall short on transcription and speaker separation - 4-minute setup: desktop app for Windows/macOS or web platform, no IT tickets or admin permissions needed, works with Zoom, Teams, Meet, or any VOIP

Handler's answer:

Handler is built specifically for app marketers who want to find what is already working on TikTok. Instead of guessing content ideas, Handler helps teams discover outlier TikToks, understand winning patterns, and decide what to test next.

TENEKS's answer

Most competitors like Gong or Chorus focus on post-call analytics — by the time their feedback reaches the rep, the deal is already cold. TENEKS intervenes in the moment, giving reps on-screen coaching suggestions while they're still talking to the prospect.

Key reasons to choose TENEKS: - Real-time coaching, not post-mortem reports: managers set the weekly coaching focus on Monday, reps get live guidance during calls, and progress is tracked by Friday - Better diagnosis: TENEKS doesn't just say "the call was bad" — it tells you the rep pitched in the first 90 seconds without asking a follow-up question, and that this pattern costs you a specific amount in lost revenue - European language support that actually works: built from the ground up for 100+ languages including Nordic, Baltic, Estonian, and Polish — with accurate transcription and speaker separation in languages where most US-built competitors perform poorly - Self-refining playbook: the system learns from your top closers' winning patterns and builds a playbook that writes and improves itself over time - No workflow disruption: installs in 4 minutes, works with existing tools (Zoom, Teams, Meet, any VOIP), no IT involvement required

Handler's answer:

Handler is focused on TikTok research for app growth, not generic social media management. It helps marketers move faster from “what should we post?” to clear creative direction based on real winning TikToks.

TENEKS's answer

TENEKS was born from a real problem the founder experienced firsthand. While working in Saudi Arabia, he was tackling the challenge of sales conversation intelligence for Arabic dialects — a space where modern tools performed poorly at both transcription and speaker separation.

During a Christmas visit home to Estonia, he realized that the same technology gap existed for Estonian and other European languages. The tools built by US companies simply weren't designed for smaller, more complex languages — and the sales teams using them were getting subpar results.

When Ramadan arrived in Saudi Arabia, the founder returned to Estonia to incorporate the company. TENEKS was built from day one to solve the language problem that larger competitors ignore: delivering accurate, reliable sales intelligence in languages like Estonian, Nordic, Baltic, Polish, and Arabic — where transcription quality and speaker separation actually matter for coaching to work.

What started as a language-first approach to conversation intelligence evolved into a full live sales coaching platform that scores every call, detects deal-killing behaviors, and helps managers coach their teams more effectively.

Handler's answer:

Handler was created because app teams spend too much time manually scrolling TikTok trying to understand what content works. We built it to make TikTok research faster, clearer, and more repeatable for app marketers.

TENEKS's answer

TENEKS is built on a modern, scalable stack:

• Python — powers the core AI/ML pipeline, including real-time audio processing, transcription, and natural language understanding
• Node.js — handles the real-time backend services, WebSocket connections for live coaching delivery, and API layer
• Azure Cloud — provides the infrastructure for scalable, low-latency deployment across regions
• Custom LLM ensemble (7B–70B parameter models) — multiple large language models of varying sizes are used for different tasks: smaller models handle fast, latency-sensitive operations like real-time objection detection, while larger models power deeper analysis like call scoring and deal-killer identification

This architecture allows TENEKS to deliver sub-second coaching prompts during live calls while still performing comprehensive post-call analysis across 100+ languages.

Handler's answer:

Handler uses AI analysis, TikTok content research, video metadata extraction, creative pattern detection, and a web-based dashboard to help app marketers find and understand winning TikToks.

TENEKS's answer

• G4S
• Äripäev
• SouthWestern Ventures

Handler's answer:

Handler is currently early, so we are not publishing customer names yet. The product is built for app founders, consumer app teams, growth marketers, and agencies working on TikTok-based app growth.