Software Alternatives, Accelerators & Startups

Supermetrics VS Formstack

Compare Supermetrics VS Formstack and see what are their differences

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Supermetrics logo Supermetrics

Supermetrics simplifies marketing analytics by connecting, consolidating, and centralizing data from 150+ platforms into your favorite tools. Trusted by 200K+ organizations, we empower marketers to focus on insights, not manual work.

Formstack logo Formstack

Use our drag and drop online form builder for surveys, registrations, payment collections, lead generation and more. Our online forms offer robust features and 50+ integrations that allow you to automate workflows, capture leads & more.
  • Supermetrics
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    2024-11-21
  • Supermetrics
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    2024-11-21
  • Supermetrics
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    2024-11-21
  • Supermetrics
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    2024-11-21
  • Supermetrics
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    2024-11-21

Supermetrics started with a bold idea: to make mastering marketing data simple and accessible for businesses everywhere. Today, itโ€™s a pioneering marketing intelligence platform trusted by over 200,000 organizations worldwide, including renowned brands like Nestlรฉ, Warner Bros, and Dyson.

From day one, Supermetrics has been driven by a mission to empower marketers and data analysts with seamless access to their data, regardless of where they are on their journey. What began as a solution to connect marketing data has evolved into a powerful platform that extracts and consolidates data from over 150 marketing and sales toolsโ€”such as Google Analytics, Facebook Ads, and HubSpotโ€”into preferred destinations with ease.

As the marketing landscape evolves, so does Supermetrics. Our dedication to innovation has earned us recognition as one of G2โ€™s Top 50 Best EMEA Software Companies for 2024, highlighting our commitment to staying at the forefront of marketing analytics.

At the heart of Supermetrics lies a commitment to innovation, transparency, and customer success. We believe in the power of data to tell stories, solve problems, and create opportunities. These values are reflected in our culture, which fosters collaboration and encourages team members to think creatively and push boundaries.

Looking ahead, Supermetrics is poised to continue leading the way in marketing analytics. With exciting innovations on the horizon and a growing global presence, we remain dedicated to helping our clients not just succeed but excel in the ever-changing world of marketing.

  • Formstack Landing page
    Landing page //
    2023-04-21

Supermetrics

$ Details
paid Free Trial
Release Date
2013 January
Startup details
Country
Finland
City
Helsinki
Founder(s)
Mikael Thuneberg
Employees
250 - 499

Supermetrics features and specs

  • Comprehensive Integrations
    Supermetrics supports a wide range of data sources including Google Analytics, Facebook Ads, LinkedIn, Twitter, and many more, providing a centralized solution for marketing data integration.
  • Ease of Use
    The platform is designed to be user-friendly, enabling marketers with limited technical knowledge to easily pull data and create reports without needing complex coding skills.
  • Automation
    Supermetrics allows users to automate data transfers, reducing the time and effort needed to manually update reports and dashboards, thus enhancing productivity and efficiency.
  • Customization
    Users can create highly customized reports and dashboards tailored to specific needs, allowing for in-depth analysis and better data-driven decision making.
  • Data Reliability
    Supermetrics ensures data accuracy and reliability by maintaining frequent updates and verifications, which helps in maintaining data integrity during transfers.

Possible disadvantages of Supermetrics

  • Pricing
    The pricing structure of Supermetrics may be considered high, especially for small businesses or startups, which can be a deterrent for potential users with limited budgets.
  • Limited Data Transformation Capabilities
    While Supermetrics excels in data extraction and transfer, it has limited capabilities when it comes to advanced data transformation and manipulation compared to more comprehensive ETL tools.
  • Learning Curve
    Despite its user-friendly interface, some users may still face a learning curve, particularly when dealing with complex queries or integrating multiple data sources.
  • Support Limitations
    Support options may be somewhat limited and response times can vary, potentially leading to delays in resolving critical issues or questions.
  • Dependence on Third-Party Services
    Since Supermetrics relies on APIs from various platforms, any changes or disruptions in those third-party services can directly impact the functionality and reliability of Supermetrics.

Formstack features and specs

  • Ease of Use
    Formstack offers a user-friendly interface that makes it easy for non-technical users to create forms without the need for coding knowledge.
  • Variety of Templates
    The platform provides a wide range of customizable templates for various purposes such as surveys, contact forms, and event registrations, which can save time for users.
  • Integrations
    Formstack integrates seamlessly with a plethora of third-party applications including CRM systems, email marketing tools, and payment gateways, enhancing its versatility.
  • Security Features
    With advanced security measures like SSL, data encryption, and compliance with standards such as GDPR and HIPAA, Formstack ensures data privacy and integrity.
  • Powerful Analytics
    The platform provides robust analytics and reporting tools, which help users to gain insights from form submissions and improve decision-making processes.

Possible disadvantages of Formstack

  • Cost
    Formstack can be relatively expensive, especially for small businesses or individual users, with tiered pricing plans that might not fit all budgets.
  • Learning Curve for Advanced Features
    While basic form creation is straightforward, some of the more advanced features and functionalities may require a steeper learning curve for new users.
  • Customer Support
    Some users have reported that customer support can be slow or unresponsive at times, which can be a drawback when immediate assistance is needed.
  • Form Limits
    Lower-tier plans come with limitations on the number of forms, storage, and submissions, which can be restrictive for users with high-volume needs.
  • Customization Restrictions
    Although Formstack offers a range of templates, customization options can be somewhat limited without access to higher-tier plans or additional purchases.

Analysis of Supermetrics

Overall verdict

  • Supermetrics is generally regarded as a good solution for businesses and individuals looking to optimize their marketing efforts through easy access to data. While it may not be the perfect tool for every situation, its ease of use and extensive integrations make it a popular choice among data-driven teams.

Why this product is good

  • Supermetrics is considered a valuable tool for marketers and analysts because it simplifies the process of data collection and analysis. It integrates with numerous data sources, including social media platforms, analytics tools, and advertising networks, allowing users to consolidate their data in one place. This streamlines reporting, saves time, and helps in generating insights quickly, ultimately aiding in more efficient data-driven decision-making.

Recommended for

  • Digital marketers looking to streamline their reporting process.
  • Marketing analysts who need to consolidate data from multiple sources quickly.
  • Businesses aiming to make data-driven decisions to enhance marketing strategy.
  • Agencies managing multiple clients and requiring efficient data management solutions.

Analysis of Formstack

Overall verdict

  • Formstack is a reputable and reliable form-building tool that caters to a variety of needs, from simple form creation to complex workflow automation. It is well-suited for users looking for an intuitive and versatile platform to manage data collection effectively.

Why this product is good

  • Formstack is considered good for several reasons. It offers a user-friendly interface that allows individuals and businesses to create forms without extensive technical expertise. The platform also provides a wide range of customization options, integrations with various third-party applications, and robust data management features. Furthermore, its security measures ensure that user data is protected, making it a trustworthy option for sensitive information gathering.

Recommended for

  • Small to medium-sized businesses seeking easy-to-use form solutions.
  • Organizations requiring secure data collection and storage.
  • Marketing teams looking to integrate form data with CRM tools.
  • Non-profits and educational institutions that need to gather and manage data efficiently.
  • Event planners and coordinators who need to manage registrations and RSVPs.

Supermetrics videos

Supermetrics Overview

Formstack videos

Formstack Review - Build Payment Forms

More videos:

  • Review - How it works | Formstack Workflows Add-on
  • Review - Hi, we're Formstack!

Category Popularity

0-100% (relative to Supermetrics and Formstack)
Marketing Analytics
100 100%
0% 0
Forms And Surveys
0 0%
100% 100
Marketing
100 100%
0% 0
Surveys
0 0%
100% 100

Questions & Answers

As answered by people managing Supermetrics and Formstack.

What makes your product unique?

Supermetrics's answer

Supermetrics stands out for its ability to seamlessly connect, consolidate, and centralize data from over 150 marketing and sales platforms into preferred destinations, like spreadsheets, BI tools, and data warehouses. Its simplicity, reliability, and scalability make it accessible to organizations of all sizes, empowering marketers and analysts to save time and focus on insights.

Why should a person choose your product over its competitors?

Supermetrics's answer

Supermetrics began as a passion project in 2009 when our founder sought an easier way to pull marketing data into spreadsheets. What started as a simple solution has evolved into a globally trusted marketing intelligence platform, supporting over 200,000 organizations and earning recognition as one of the top software companies in EMEA.

How would you describe the primary audience of your product?

Supermetrics's answer

Supermetrics leverages cloud-based technologies, robust APIs, and advanced data integration frameworks to provide a seamless data pipeline. Its architecture ensures high performance, security, and scalability for a wide range of use cases.

What's the story behind your product?

Supermetrics's answer

Supermetrics offers unmatched simplicity and reliability in extracting and consolidating data. It supports an extensive range of platforms, provides automated workflows, and delivers exceptional customer support. These features help users focus on decision-making rather than manual data wrangling.

Which are the primary technologies used for building your product?

Supermetrics's answer

Our primary audience includes marketers, analysts, and business leaders looking to streamline their reporting and gain actionable insights. From small agencies to large enterprises, we serve professionals who value data-driven decision-making.

Who are some of the biggest customers of your product?

Supermetrics's answer

Supermetrics is trusted by global brands like Nestlรฉ, Warner Bros, Dyson, and Lโ€™Orรฉal, as well as thousands of agencies and growing businesses worldwide.

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Supermetrics and Formstack

Supermetrics Reviews

Best Affordable Alternatives to Supermetrics
Supermetrics integrates marketing metrics with the places where customers currently save their data, whether itโ€™s a reporting app, a spreadsheet, a data lake, or a data warehouse. However, Supermetrics has some significant flaws. For example, it is expensive, has slow processing with large data sets, and does not provide a built-in reporting system. Without a doubt, this...
Source: adsbot.co
Top 5 Best Integration Software for 2023
Supermetrics is aimed primarily at streamlining marketing data. Integrating data from over 100 platforms, it makes a businessโ€™s marketing info analysis-ready with reporting and analytics tools. It currently serves about 17,000 companies, from small firms and agencies to large corporations across a variety of industries. It promises better returns on advertising expenses...
Source: everhelper.me
Funnel.io Alternatives and Competitors in 2022
If you're in the market for a marketing analytics platform to help you aggregate all your data into one place, you'll likely want to review this list in detail, comparing Funnel.io vs Improvado vs Supermetrics vs Domo vs Datorama. There is a lot to consider from ease of use, to integration with the platforms you use as well as customization and access to customer support.
Source: improvado.io
Top 5 Supermetrics Alternatives โ€“ Competitors, Cost, Features & Pricing Model
Funnel.io and Supermetrics provide similar functionality. But unlike Supermetrics, Funnel has a much clearer pricing model. At the same time, they charge based on your ad spend, which is not always the case.
Source: windsor.ai
Funnel.io โ€” Data integration platform with 500+ data sources
There is not too much information about their functionality here. To make it simple, Supermetrics extracts data from marketing sources into the above destinations. Other destinations will need to use the Supermetrics API.
Source: www.windsor.ai

Formstack Reviews

10 SurveyMonkey Alternatives and Competitors in 2024
From simple contact forms to complex surveys and event registrations, Formstack Forms offers a versatile platform to collect feedback and organize data effectively. This SurveyMonkey alternative provides more advanced features like conditional logic, data routing, and third-party integrations with popular apps, ensuring seamless data flow and automation.
Source: clickup.com
10 Better Alternatives to Survey Monkey for Comprehensive Data Collection
Formstack emerges as a strong alternative to Survey Monkey, particularly for users who prioritize versatile form-building capabilities, robust integration options, and advanced security features. Its emphasis on data security and compliance makes it a reliable choice for organizations in regulated industries. While it offers a free trial, the paid plans provide a...
Source: www.zoho.com
19 Best Online Documentation Software & Tools for 2023
Formstack is another documentation tool that eliminates all the paperwork and automates the document creation process. It is a simple document creator that lets you produce different kinds of documents, right from proposals and applications to business contracts and agreements. With a drag-and-drop interface, you can build dynamic documents from a single source and upload...
Typeform Alternatives: Tools for Surveys, Forms, and Quizzes
Overall, Formstack gets great reviews regarding administering the tool and customer support. While Formstackโ€™s pricing is not very competitive, they have fewer restrictions on the number of forms and responses you can receive.
Source: survicate.com
27 Best Typeform Alternatives In 2022 (Free & Paid)
Formstack's pricing is higher than Typeform's ... and the majority of alternatives on our list. It's a truly enterprise-grade product, and so if you're an entrepreneur or a small business, you might need to look for more affordable options.

Social recommendations and mentions

Based on our record, Supermetrics should be more popular than Formstack. It has been mentiond 8 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Supermetrics mentions (8)

  • Unique Business marketing stories Part-1
    Supermetrics is a marketing data SaaS, they scaled internationally to more than $50M from Helsinki, Finland. Source: about 3 years ago
  • Ask HN: Who is hiring? (April 2023)
    Supermetrics | Senior Software Engineer | Full time | REMOTE (Portugal) | https://supermetrics.com/ Join our newly founded Internal Integrations Engineering team, develop scalable solutions to support our sales processes, and improve automation and internal tooling for Supermetrics' Sales, Finance, and Customer Support functions. We hope you have strong backend programming skills in PHP and Typescript/Javascript... - Source: Hacker News / over 3 years ago
  • Anyone here is familiar with Facebook API?
    Https://supermetrics.com is one of them but there are many more actually. Do a quick research about the alternative platforms and let me know if you need further help :). Source: almost 4 years ago
  • Calendar Heroes: Connor MacDonald, CMO at The Ridge - Q&A on Time Management
    Supermetrics powers 90% of our reporting, with automated report building so we can monitor our ad performance. - Source: dev.to / about 5 years ago
  • Converting dev environments to Apple Silicon
    The reality is that Apple will switch to ARM chips, and as devs, we need to be prepared. So this past weekend, faced with a shortage of Intel Macbook Pros for our new devs, we sat down to make it all work for our Supermetrics developers. - Source: dev.to / about 5 years ago
View more

Formstack mentions (1)

  • [FOR HIRE] Senior Software Engineer - Full Stack
    Tired of paying $50 monthly for form mail on your website from https://formstack.com. Source: about 5 years ago

What are some alternatives?

When comparing Supermetrics and Formstack, you can also consider the following products

Funnel.io - Marketing analytics software for e-commerce companies and online marketers that automatically...

Typeform - Create beautiful, next-generation online forms with Typeform, the form & survey builder that makes asking questions easy & human on any device. Try it FREE!

Whatagraph - Whatagraph is the most visual multi-source marketing reporting platform. Built in collaboration with digital marketing agencies

Survey Monkey - Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.

Databox - Databox is modern Business Intelligence software for teams that need answers now.

Google Forms - Simple web forms from Google.