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Coachify.AI
Success shouldn't cost you who you are. Get personalized AI coaching that honors your identity while accelerating your leadership journey.

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Clinical assessment tools for psychologists, therapists and occupational therapists. Send measures by secure link and review scored results, severity bands and reports.

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Website, pricing, platforms and company facts side by side.
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| Website | subversiveleader.com | clientforms.app |
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| Company | Startup from the United States · 1 - 9 employees · 2026 | — |
| Listed in |
In their own words, as submitted to SaaSHub.


Subversive Leader is a leadership coaching platform. Zmara is an AI coach users have conversations with about real workplace challenges: navigating difficult conversations, managing up, dealing with imposter syndrome, and figuring out how to lead authentically. The platform is built upon a...
Clinical assessment tools for psychologists, therapists and occupational therapists. Send measures such as the PHQ-9, GAD-7 and DASS-21 by secure link and get scored results, severity bands and reports ready to review. The catalogue also includes DSM-5 ADHD assessments and autism screening tools....
What each product offers, as listed by its team.


An editorial look at what each product does well and who it suits.


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Overall verdict
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Walkthroughs and reviews on video.
What Is Subversive Leadership? | Leading Without Reproducing Harm
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How often each product is chosen within a category, 0–100% relative to the other.


As answered by people managing Subversive Leader and ClientForms.app.
Subversive Leader's answer
React, TypeScript, Node.js, PostgreSQL, Google Gemini AI, Stripe.
ClientForms.app's answer:
Frontend: Next.js 15 (React 19), Tailwind CSS Backend: Supabase (PostgreSQL, Row-Level Security) Authentication: Clerk Payments: Stripe Hosting: Vercel (Sydney region) Database hosting: Supabase (Australian data residency)
Subversive Leader's answer
Early and mid-career professionals developing their leadership identity. Especially those from marginalized backgrounds navigating leadership in environments that were not built for their success.
ClientForms.app's answer:
Psychologists who assess ADHD and autism. Typically private practice, solo or small group (1-5 clinicians), currently using paper forms and spending hours on admin per assessment. They want something that works and is secure.
Subversive Leader's answer
Built on a proprietary leadership framework from academic research, not generic coaching models. The AI coach Zmara engages in real conversations about identity, power dynamics, and authentic leadership. Includes structured assessments, goal tracking, and development milestones.
ClientForms.app's answer:
Neurodivergent-first design. Most digital forms just replicate paper online. ClientForms is built specifically for ADHD and autism patients - progress bars with time remaining (helps with time blindness), softer colours instead of harsh white, sticky headers so you always know where you are. The forms are designed to reduce anxiety and improve completion rates.
Subversive Leader's answer
Most AI coaching tools use generic frameworks that treat leadership as tasks to optimize. Subversive Leader treats leadership as an identity to develop. Zmara remembers past conversations, tracks goals, and coaches through real challenges at $79-$149/month instead of enterprise-only pricing.
ClientForms.app's answer:
Most clinical software treats patients as an afterthought. ClientForms is designed specifically for neurodivergent users who are filling out the forms, progress indicators, time estimates, calmer colours, predictable layouts. One link, no signup required, works on any device. Patients just open and complete.
Subversive Leader's answer
Dr. Latisha saw that executive coaching was transformative but priced at $300+ per hour, locking out emerging leaders who needed it most. She built an AI coach named Zmara grounded in her dissertation research to deliver that depth of coaching at an accessible price.
Subversive Leader's answer
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