Substack VS Human Benchmark

• Ease of Use
  Substack offers a user-friendly interface that makes it easy for writers to publish and monetize their newsletters.
• Built-in Monetization
  Writers can easily charge readers for subscriptions, allowing for straightforward monetization.
• Direct Audience Connection
  Substack allows writers to build a direct relationship with their audience via email, which can lead to a more engaged readership.
• Discovery and Community
  Features like staff picks and recommendations help writers get discovered by new readers.
• No Upfront Costs
  Substack does not charge upfront fees; instead, it takes a percentage of subscription revenues, making it easier to start.
• Content Ownership
  Writers retain full ownership of their content, giving them more control over their work.

Possible disadvantages

• Revenue Share
  Substack takes a 10% cut of subscription revenues, which can add up for writers with a large subscriber base.
• Limited Customization
  The platform has limited customization options compared to building a custom website or using more flexible CMS options.
• Dependency on Platform
  Relying on Substack means depending on its policies and infrastructure, which could pose risks if the platform changes its terms or features.
• Competition
  As more writers join Substack, it can become challenging to stand out amidst the growing competition.
• Email Deliverability
  Writers may face issues with email deliverability, as some newsletters may end up in spam folders.
• Payment Processing Fees
  Besides Substack's fee, payment processors like Stripe also take a percentage, further reducing net earnings for writers.

• Cognitive Skills Assessment
  The platform offers various tests that help users evaluate their cognitive abilities such as reaction time, memory, and attention span.
• User Engagement
  The interactive tests and immediate feedback can make learning about one’s cognitive abilities engaging and fun.
• Benchmarking
  Users can compare their scores with global averages, providing a sense of how they stand relative to others.
• Free Access
  Most of the tests on the platform are available at no cost, making cognitive assessments accessible to a broad audience.
• Progress Tracking
  Users can track their progress over time, which can be helpful in identifying improvements or declines in cognitive performance.

Possible disadvantages

• Limited Scientific Validation
  The tests, while engaging, may not be scientifically validated and shouldn't be used as a definitive measure of cognitive abilities.
• Potential for Misinterpretation
  Users might misinterpret their scores without proper context, leading to incorrect conclusions about their cognitive health.
• Lack of Comprehensive Analysis
  The platform does not provide detailed insights or professional analysis, which might limit the depth of understanding about the results.
• Privacy Concerns
  Sharing data on a public platform might raise privacy concerns for users worried about their data being used beyond the intended scope.
• Distraction from Genuine Improvement
  There can be too much focus on scores and competition, potentially distracting users from making genuine cognitive improvements.

No analysis of Human Benchmark yet.

Monetizing Podcasts and Newsletters - Chris Best of Substack and Jonathan Gill of Backtracks

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• Do we have good estimates for the percentiles of scores on the different tests on human benchmark?

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