Software Alternatives, Accelerators & Startups

Standard Insights VS Survicate

Compare Standard Insights VS Survicate and see what are their differences

Standard Insights logo Standard Insights

Your go-to consumer research platform for collecting and analyzing data, creating stunning reports, and AI to simplify every step.

Survicate logo Survicate

Collect feedback on your website and find out more about your visitors.
  • Standard Insights Build, collect, analyze, and report data in one place with AI-powered workflows and global reach.
    Build, collect, analyze, and report data in one place with AI-powered workflows and global reach. //
    2025-10-02
  • Standard Insights AI-powered builder helps you design professional-quality surveys with logic, branching, and translations.
    AI-powered builder helps you design professional-quality surveys with logic, branching, and translations. //
    2025-10-02
  • Standard Insights Find real consumer panels worldwide or invite your own audience with simple links and targeting.
    Find real consumer panels worldwide or invite your own audience with simple links and targeting. //
    2025-10-02
  • Standard Insights Import XLS or survey files, instantly create visual charts, and customize dynamic reports your way.
    Import XLS or survey files, instantly create visual charts, and customize dynamic reports your way. //
    2025-10-02
  • Standard Insights Instantly analyze responses, detect patterns, and segment audiences to uncover actionable insights.
    Instantly analyze responses, detect patterns, and segment audiences to uncover actionable insights. //
    2025-10-02
  • Standard Insights Unify surveys, interviews, and personas in a single branded, shareable, presentation-ready report.
    Unify surveys, interviews, and personas in a single branded, shareable, presentation-ready report. //
    2025-10-02

Most business decisions are still made on instinct, not data, because traditional research tools are too slow, costly, and complex for everyday teams. On the other side, DIY form tools are fast but shallow, leaving gaps when real consumer input is needed.

Standard Insights reimagines the entire survey journey. In one platform, you can design surveys, recruit quality respondents in 150+ markets (or bring your own), and instantly analyze and visualize results. AI handles the heavy lifting, giving you professional-grade insights without consultants, clunky workflows, or steep learning curves.

From brand tracking and concept testing to consumer profiling and usage studies, Standard Insights makes research simple, fast, and accessible. Whether youโ€™re a marketer, strategist, or agency, youโ€™ll move quicker, launch with confidence, and make smarter decisions backed by real consumer data.

  • Survicate Landing page
    Landing page //
    2023-10-07

Standard Insights

$ Details
freemium $99.0 / Monthly (Pro: 10 users, 5,000 responses/survey, AI tools)
Release Date
2022 October
Startup details
Country
United States
State
New York
City
New York
Founder(s)
Florian Gaudel
Employees
20 - 49

Survicate

$ Details
-
Release Date
-
Startup details
Country
Poland
City
Warsaw
Employees
100 - 249

Standard Insights features and specs

  • Survey Builder
    Create professional-grade surveys in minutes with AI assistance.
  • Global Reach
    Recruit quality respondents in 150+ markets, or bring your own audience.
  • AI-Powered Analysis
    Instantly uncover patterns, segment audiences, and cut analysis time in half.
  • Data Visualization
    Turn raw responses into clear, customizable charts and dashboards.
  • Automated Reporting
    Generate polished reports in seconds, ready to share with stakeholders.
  • Multi-Language Support
    Design, translate, and analyze surveys automatically across languages.
  • Collaborative Workspace
    Invite teammates to build, analyze, and share insights securely.

Survicate features and specs

  • User-Friendly Interface
    Survicate offers a straightforward and easy-to-use interface, making it accessible for users with varying levels of technical expertise.
  • Integration Capabilities
    The platform integrates well with a variety of other tools like CRM systems, email marketing software, and more, ensuring seamless data flow and consistent user experiences.
  • Variety of Question Types
    Survicate allows the creation of surveys with multiple question types such as NPS, single-choice, multiple-choice, text answer, and more, providing flexibility in data collection.
  • Real-Time Analytics
    Users can access real-time analytics and reporting, enabling immediate insights and quick decision-making based on current data.
  • Customizable Surveys
    The platform offers extensive customization options, allowing businesses to tailor surveys to their branding and specific needs.
  • Multi-Channel Distribution
    Survicate supports survey distribution via various channels including email, web, mobile, and chat, ensuring higher response rates and broader reach.

Possible disadvantages of Survicate

  • Limited Free Plan
    The free plan has limited features and functionality, which may not be sufficient for businesses looking for more robust survey tools.
  • Learning Curve
    While the interface is generally user-friendly, some advanced features may have a learning curve, requiring additional time for staff to become proficient.
  • Cost
    For small businesses or startups, the pricing for more advanced plans can be relatively high, which may be a deterrent for some potential users.
  • Limited Offline Capabilities
    Survicate currently offers limited functionality for conducting surveys offline, which can be a drawback for businesses needing data collection in areas with poor internet connectivity.
  • Response Limitations
    Some lower-tier plans come with limitations on the number of responses or active surveys, which can hinder extensive data collection efforts.

Standard Insights videos

No Standard Insights videos yet. You could help us improve this page by suggesting one.

Add video

Survicate videos

What types of surveys can be sent with Survicate? [Video tutorial]

More videos:

  • Tutorial - How to create a survey with Survicate? [Video tutorial]

Category Popularity

0-100% (relative to Standard Insights and Survicate)
Customer Intelligence
100 100%
0% 0
Surveys
2 2%
98% 98
Customer Feedback
0 0%
100% 100
Marketing Tools
100 100%
0% 0

Questions and Answers

As answered by people managing Standard Insights and Survicate.

What makes your product unique?

Standard Insights's answer

Most research tools are built for experts: slow, costly, and complex. Standard Insights changes that with an allโ€‘inโ€‘one, AIโ€‘powered platform thatโ€™s as simple as a form builder, as powerful as enterprise software, and free to start. We bridge the gap between easeโ€‘ofโ€‘use and advanced research, helping any team go from questions to insights in hours instead of weeks.

Why should a person choose your product over its competitors?

Standard Insights's answer

People choose Standard Insights because it combines the speed and simplicity of DIY survey tools, the reach of global panels, and the power of AI analysis and reporting, all at a fraction of the cost of legacy platforms. Itโ€™s accessible to both beginners and experts, and it removes the need to juggle multiple research tools. Teams get a streamlined, endโ€‘toโ€‘end workflow they can try without commitment.

How would you describe your primary audience?

Standard Insights's answer

Standard Insights is for bold teams left behind by traditional consulting. Marketers, insights professionals, and agencies working with B2C brands find the most value, but any team that needs quick, reliable consumer insights can benefit. Weโ€™re built for those for whom big agencies are too costly, too early, or simply not the right fit.

What's the story behind your product?

Standard Insights's answer

We built Standard Insights to eliminate the grind we knew firstโ€‘hand: survey tools with limitations, long and inconsistent RFQs for audience recruitment, and days of manual analysis that required expensive research teams. What began as an internal reporting tool for our research agency grew into a selfโ€‘serve platform powered by AI, making professionalโ€‘grade research accessible to any brand or agency.

Who are some of the biggest customers of your product?

Standard Insights's answer

  • PepsiCo
  • Bluebell
  • Hyundai
  • Unilever
  • UNDP
  • Goyard
  • Cartier
  • Sia Partners

User comments

Share your experience with using Standard Insights and Survicate. For example, how are they different and which one is better?
Log in or Post with

Reviews

These are some of the external sources and on-site user reviews we've used to compare Standard Insights and Survicate

Standard Insights Reviews

We have no reviews of Standard Insights yet.
Be the first one to post

Survicate Reviews

9 Survey Monkey Alternatives for Your 2024 Market Research
Survicate can help you set up surveys and feedback mechanisms that target specific groups within your audience.
12 Hotjar alternatives for website and mobile app analytics
In terms of differences, Survicate is clearly more advanced as it has website, in-product, and mobile app surveys, with all sorts of useful integrations. Survicate also has a Feedback hub for monitoring user feedback from different sources (Intercom, Slack, App Store, Google Play, etc.) in one place.
Typeform Alternatives: Tools for Surveys, Forms, and Quizzes
Using Survicate is the fastest way to get continuous customer insights. Automate surveys like NPS and CSAT and use the recurring feature. That way, you donโ€™t have to keep asking customers to fill out surveys or do interviews to get their thoughts and ideas.
Source: survicate.com
12 Best SurveySparrow Alternatives With Pricing and Features
Survicate is an excellent feedback survey tool and a great alternative to SurveySparrow. You can gather new leads, research and marketing data, and so on across the user journey.
Source: qualaroo.com
30 Best Customer Feedback Survey Tools: An Overview | Mopinion
Survicate is a great customer feedback tool that enables its users to trigger targeted surveys at different locations on their website or send out questionnaires via email to different customers. They also offer chat surveys. There is also a library of predefined surveys that users can choose from. In terms of analysis, this customer feedback tool has dashboarding...
Source: mopinion.com

Social recommendations and mentions

Based on our record, Survicate seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Standard Insights mentions (0)

We have not tracked any mentions of Standard Insights yet. Tracking of Standard Insights recommendations started around Oct 2025.

Survicate mentions (1)

What are some alternatives?

When comparing Standard Insights and Survicate, you can also consider the following products

Qualtrics - Qualtrics is the most trusted research platform, helping brands make crucial business decisions. From surveys to insights to action.

Survey Monkey - Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.

Qualtrics XM - From customer insights to market segmentation to concept testing, Qualtrics CoreXM is the single solution for all of your experience data.

StatCounter - StatCounter is a simple but powerful real-time web analytics service that helps you track, analyse and understand your visitors so you can make good decisions to become more successful online.

Qualaroo - Qualaroo makes it easy to survey specific groups of website visitors to gain qualitative information.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.