Squishly VS ShellNewHandler

Squishly's answer

Three things.

Breadth: images, PDFs and video in one place, plus AI document tools. Most free alternatives do only one of those, so people end up bouncing between sites.

Where the work happens: the everyday tools — compress, convert, resize, merge, split, watermark — run entirely in your browser using WebAssembly. The file is never uploaded, which also means no queue and no server-imposed size cap.

Honesty about the result: every output with suitable tools comes with a short report showing exactly what changed — original vs final size, dimensions, quality — so you can see what you traded away instead of guessing.

Squishly's answer

People who need one file job done quickly, without installing software or creating an account.

In practice: students and job applicants fighting upload limits on portals ("PDF must be under 100 KB"), freelancers and small businesses preparing documents and product images, and office workers who can't install desktop software on a managed machine.

There's also a distinct Arabic-speaking audience across the Gulf and wider MENA region — the site is fully localised, which most competitors in this space are not.

Squishly's answer

Most free file tools are single-purpose: a PDF site, an image site, a video site. Squishly covers all three, plus AI document work — summarise, translate, or ask questions about a document — so one bookmark replaces several.

Beyond that: no sign-up to use the free tools, no watermark on the output, no waiting queue, and no upload size ceiling, because for most tools nothing is uploaded at all.

It's also fully bilingual — English and Arabic with proper right-to-left layout, including Arabic OCR — which is rare in this category.

Squishly's answer

I build and run Squishly on my own.

It started from a small annoyance: to make a file smaller you usually have to upload it to a stranger's server, wait in a queue, and then find a watermark on the result — or be asked to create an account first. For a private document, that's a lot to accept for something the browser can already do by itself.

So I built the opposite. The file stays on your device wherever possible, every result shows honestly what changed, and the everyday tools stay free with no watermark and no sign-up. Server-side and AI features exist where a server is genuinely needed, and they're clearly labelled.

Being independent is also why it's bilingual in English and Arabic from the start, with proper right-to-left layout — not added later as an afterthought.

Squishly's answer

The front end is React with TypeScript and Tailwind CSS.

The interesting part is client-side: the heavy processing runs in the browser via WebAssembly. That's what makes it possible to compress, convert and edit without uploading — video encoding, PDF manipulation, OCR and background removal all run on your own device.

Accounts and payments use established third-party providers rather than anything home-grown, and the site is bilingual end to end.

Squishly's answer

Squishly is a free consumer tool used by individuals and small teams rather than named enterprise accounts, so we don't publish a customer list.