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SplitMetrics VS ABTestly

Compare SplitMetrics VS ABTestly and see what are their differences

SplitMetrics

SplitMetrics is the A/B testing platform for App Store and Google Play page to discover the most converting icons, screenshots, video, etc.

Rating
0 reviews
Alternatives Is it good?
ABTestly

Code-first A/B testing. Variants resolve at the edge before the page paints, and results come from an exact event ledger, not estimates.

Rating
0 reviews
Pricing
Paid Free trial $99 / Monthly (Starter, 50K tracked users)
Alternatives Is it good?
ZeroTwo AI
ZeroTwo is a premium multi-provider AI platform which combines the tools models and features of Claude, Gemini, Grok, Openai and more into one. Canvas, Deep Research, MCP, Connectors, Agents, Projects and even Apps are all available in one place! sponsored

Which is more popular?

Development popularity
100% vs 0%
alternatives listed
53 vs 11

Base details

Website, pricing, platforms and company facts side by side.

SplitMetrics
ABTestly
Website splitmetrics.com abtestly.com
Pricing —
Paid Free trial $99 / Monthly (Starter, 50K tracked users) Official pricing
Platforms —
Web
Company — 1 - 9 employees
Listed in
A/B Testing Conversion Optimization Website Testing Development +1
A/B Testing Conversion Optimization Developer Tools Website Testing Web Analytics Marketing Popups +4

About SplitMetrics and ABTestly

In their own words, as submitted to SaaSHub.

SplitMetrics
ABTestly

No description of SplitMetrics yet.

ABTestly is an A/B testing platform built for developers and CRO teams who write their own variations in JavaScript and CSS instead of relying on a visual editor. Experiment config is served from Cloudflare's edge, so variants resolve before the page paints. Anti-flicker is available as an...

Read more about ABTestly

Features and specs

What each product offers, as listed by its team.

SplitMetrics 4 features
ABTestly 11 features
  • Comprehensive A/B Testing
    SplitMetrics offers extensive A/B testing capabilities for app store experiences, enabling developers to optimize app icons, descriptions, screenshots, and videos for higher conversion rates.
  • Data-Driven Insights
    The platform provides valuable insights and analytics that help developers make informed decisions about app store optimization strategies and improve app performance.
  • User-Friendly Interface
    SplitMetrics features an intuitive and easy-to-use interface, which simplifies the process of setting up and analyzing experiments for users of varying technical expertise.
  • Integration with Analytics Tools
    The platform integrates seamlessly with major analytics tools, allowing users to combine data from different sources for a more comprehensive view of their app's performance.

Possible disadvantages

  • Cost
    SplitMetrics can be relatively expensive for small developers or startups with limited budgets, potentially limiting their access to comprehensive testing tools.
  • Learning Curve
    While the interface is user-friendly, there might still be a learning curve for users who are not familiar with A/B testing methodologies or app store optimization.
  • Limited to App Store Environments
    As SplitMetrics primarily focuses on app store optimization, it may not offer the same level of insights or testing capabilities for other marketing channels or aspects of app performance.
  • Three statistics engines
    Frequentist, Sequential or Bayesian, chosen per experiment
  • Heatmaps
    Included on Pro and Business plans
  • Edge delivery
    Variants resolve at Cloudflare's edge before the page paints
  • Code editor with Code Check
    JS/CSS variations, 40+ lint rules, version history and diffs
  • Exact event ledger
    Results come from counted events, not estimates
  • Revenue metrics
    CR, RPV, AOV and orders per visitor, with deduplication
  • Sample ratio guard
    Flags sample ratio mismatch and guardrail breaches while a test runs
  • Activation triggers
    Page load, click, element view or a manual signal
  • GA4 integration
    dataLayer events plus a GTM template for custom dimensions
  • Anti-flicker
    Opt-in
  • Signals
    AI CRO audit that produces evidence-graded hypotheses, free in beta

Videos

Walkthroughs and reviews on video.

SplitMetrics 3 videos + Add
ABTestly 1 video + Add

SplitMetrics Overview

More videos

  • - 63% Conversion Increase 📈- Try A/B testing with SplitMetrics for your Mobile App
  • - App Growth Week | SplitMetrics Acquire: Product Spotlight

ABTestly Demo

Category popularity

How often each product is chosen within a category, 0–100% relative to the other.

Score bands 0–20 21–40 41–50 51–60 61–100
SplitMetrics
ABTestly
100% 100%
Development
0% 0%
0% 0%
A/B Testing
100% 100%
100% 100%
Tool
0% 0%
69% 69%
Conversion Optimization
31% 31%

Questions & Answers

As answered by people managing SplitMetrics and ABTestly.

What makes your product unique?

ABTestly's answer:

ABTestly is built for people who write tests in code. Variants resolve at the edge before the page paints. Every result comes from counted events. You choose the stats engine for each test (Frequentist, Sequential or Bayesian) instead of accepting a black-box verdict.

Why should a person choose your product over its competitors?

ABTestly's answer:

Prices are published openly, starting at $99/month with a 14-day free trial, and cost less than Optimizely, VWO or Convert at similar traffic. You also get a real code editor with linting, a sample ratio guard and revenue metrics built in.

How would you describe the primary audience of your product?

ABTestly's answer:

CRO developers, experimentation agencies and in-house product and growth teams at ecommerce and DTC brands who build tests in JavaScript and CSS.

What's the story behind your product?

ABTestly's answer:

ABTestly was built by experimentation developers frustrated by visual editors, flicker and opaque stats in existing tools, so they made the platform they wanted to build tests in.

Which are the primary technologies used for building your product?

ABTestly's answer:

TypeScript, the Cloudflare edge network, Clerk for authentication, Paddle for billing and Mintlify for docs.

User comments

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Alternatives to SplitMetrics and ABTestly

When comparing SplitMetrics and ABTestly, you can also consider the following products.

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