Soldera's answer
Soldera emerged from failure. After experimentations in the carbon market that didn't work out, founders Stenver Jerkku and Al William Tammsaar faced a brutal reality check.
They'd spent a decade working on climate solutions together, starting when Stenver hired Al on the spot after he sketched neural networks on a café napkin. But timing killed their carbon venture, and the market wasn't operating with the integrity required to deliver genuine environmental impact.
Rather than pivot aimlessly, they systematically analyzed every environmental asset class. Their criteria: market maturity (could it be commodified?) and scale (could they have massive impact?). Guarantees of Origin hit both marks.
The concept itself is elegant. When you buy "green electricity," you're not actually getting green electrons. The grid mixes everything like water in an ocean. Guarantees of origin solve this through accounting: every megawatt-hour of renewable energy produced generates one GO certificate. Every megawatt-hour consumed retires one. It's government-mandated across Europe, used by AI data centers for ESG goals and required for regulatory subsidies. Simple in theory.
Stenver and Al went practical. They grabbed wine, visited friends with solar panels, and said: "Let us register your GOs." They bought the certificates, sold them, and immediately spotted the dysfunction. The market runs entirely over-the-counter. People texting spreadsheets, negotiating deals manually, drowning in paperwork. In Germany, you report metering data monthly. In Poland, you send physical papers to grid operators. One producer told them his capacity trader literally emails him to shut down machines when electricity prices go negative.
The data was stark: 30% of renewable energy producers weren't selling their GOs at all. Just leaving money on the floor. Small and medium producers either didn't know about the opportunity or couldn't handle the bureaucracy. Worse, large producers lost up to 60% of potential GO revenue due to limited market access and the disproportionate effort required for what amounts to 5-10% extra income.
Soldera's solution combines two mechanisms. First, an AI agent automates 95% of the work: registration, sales, paperwork, reporting, invoicing. Producers set high-level strategy; Soldera handles execution. Second, they aggregate all producers into a single counterparty, creating what Stenver calls a "global virtual renewable energy cooperative." Bigger volumes unlock better deals. Last month they moved 70 gigawatt hours, with volumes doubling or tripling monthly.
The trading philosophy is anti-speculation. Stenver saw too many producers try timing the market, holding 2023 production until now and losing 95% of value as prices collapsed from €8 to under €1 per megawatt-hour. Soldera pushes dollar-cost averaging: automated regular sales that capture average market prices without the bust-or-jackpot volatility.
Growth comes through the network effect. More participants mean bigger volumes, stronger negotiating power, better deals. Soldera's last tender had more participants than France's government auction.
The vision extends beyond Europe. As regulations standardize globally and hourly-based GOs replace yearly certificates, Soldera positions itself as the direct channel to producers, automating their back office while ensuring cash reaches those actually generating renewable energy.
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