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KPI software with dashboards, insights and reports, and AI built in. One flat price for unlimited users. Building KPI software since 2007.

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Website, pricing, platforms and company facts side by side.
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| Website | simplekpi.com | alanaknows.com |
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| Company | Startup from the United Kingdom · 2012 | — |
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In their own words, as submitted to SaaSHub.


SimpleKPI is KPI software for businesses that want to track performance without a data team. Collect. Bring in data from spreadsheet uploads, native integrations (Stripe, Xero, Zendesk, Google Sheets, Google Analytics, Google Search Console), Zapier or the developer API. Understand. See every KPI...
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What each product offers, as listed by its team.


Possible disadvantages
An editorial look at what each product does well and who it suits.


Overall verdict
Why this product is good
Recommended for
SimpleKPI is recommended for small to medium-sized businesses, project managers, business analysts, and teams who need to track performance metrics without the complexity of larger, more expensive systems. It is especially suited for organizations that prioritize simplicity and ease of use in their KPI management process.
Overall verdict
Why this product is good
Recommended for
How often each product is chosen within a category, 0–100% relative to the other.


As answered by people managing SimpleKPI and https://alanaknows.com/.
SimpleKPI's answer
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SimpleKPI's answer
SimpleKPI is a complete KPI engine at one flat price. Most KPI tools either charge per user, which makes sharing numbers with the whole team expensive, or charge extra for AI through credits and usage fees. SimpleKPI does neither: one price covers unlimited users, KPIs, dashboards and reports, and the built-in AI is included. It also covers the full job rather than just dashboards: collect your data, understand what changed with anomaly detection, likely causes and forecasts, and communicate it with scheduled reports. It is simple on the surface and serious underneath, with calculated KPIs, breakdowns by any dimension and a developer API for teams that need depth.
SimpleKPI's answer
Because the cost stays flat as the team grows. Tools like Databox, Plecto and Klipfolio price by user, licence or dashboard, so the bill rises every time someone new needs access. With SimpleKPI, giving everyone access costs nothing extra. You also get analysis, not just charts: SimpleKPI explains why a KPI moved and where it is heading, and the AI can build KPIs, dashboards and reports for you. And you are buying from a company that has been building KPI software since 2007, independent and founder-run, with no investors pushing for price rises or a sale.
SimpleKPI's answer
Small and medium-sized businesses that want to track performance without a data team. Typical users are business owners, operations and finance managers, and team leads who need to see how their KPIs are tracking against targets and share that with everyone else. SimpleKPI is used across industries, from manufacturing, logistics and field services to healthcare, hospitality, nonprofits and SaaS, by more than 1,000 companies in 90 countries.
SimpleKPI's answer
SimpleKPI started as a software development company in 2007, building online applications for large clients. The same request kept coming up: businesses wanted to track, report and visualise their performance data without the cost and complexity of big BI systems. So the founders turned the agency into a product company, and SimpleKPI launched in 2012 with one aim: affordable, easy-to-use KPI tracking for small and medium-sized businesses. The company has never taken outside investment. Its customers are its only investors, which is why the pricing has stayed simple and flat, and why the latest version puts AI at the core without charging extra for it.
SimpleKPI's answer
SimpleKPI is built on Microsoft .NET, with a Blazor web front end, hosted on Microsoft Azure. The built-in AI runs on Microsoft Azure AI Foundry, so customer data stays within the Azure platform.
Share your experience with using SimpleKPI and https://alanaknows.com/. For example, how are they different and which one is better?
External articles and on-site reviews we used to compare the two products.


The name says it all, because SimpleKPI is just that – simple. And when it comes to monitoring your business reports, that’s what you want. The visuals are nicely put together and easy to understand.
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