
KPI software with dashboards, insights and reports, and AI built in. One flat price for unlimited users. Building KPI software since 2007.
A startup from London, the United Kingdom.
This page is designed to help you find out whether SimpleKPI is good and if it is the right choice for you.
SimpleKPI is KPI software for businesses that want to track performance without a data team.
Collect. Bring in data from spreadsheet uploads, native integrations (Stripe, Xero, Zendesk, Google Sheets, Google Analytics, Google Search Console), Zapier or the developer API.
Understand. See every KPI against its target on live dashboards. KPI Insights flags anomalies, points to likely causes and forecasts where each KPI is heading.
Communicate. Schedule reports by email with AI-written summaries, share dashboards by link, or put them on an office screen.
The built-in AI sets up KPIs, builds dashboards and reports, and answers questions about your data in plain English, with no AI credits to buy.
SimpleKPI has been building KPI software since 2007 and is used by more than 1,000 companies in 90 countries. One flat price covers unlimited users, KPIs, dashboards and reports. Try it free for 14 days, no credit card needed.
Listed in
KPI Dashboard
Live dashboards with targets and red, amber, green status, plus 50+ industry templates
KPI status
Anomaly detection, likely causes and forecasts for every KPI
AI-Powered Assistance
Sets up KPIs, builds dashboards and reports, answers questions in plain English. No AI credits
KPI Reports
Scheduled email reports with AI-written summaries and PDF export
KPI analytics
Anomaly detection, likely causes and forecasts for every KPI, with trend analysis, breakdowns by team or office, and AI answers in plain English
KPI & Metric Tracking
Track unlimited KPIs against targets with red, amber and green status, from spreadsheets, integrations, the API or manual entry
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SimpleKPI is a complete KPI engine at one flat price. Most KPI tools either charge per user, which makes sharing numbers with the whole team expensive, or charge extra for AI through credits and usage fees. SimpleKPI does neither: one price covers unlimited users, KPIs, dashboards and reports, and the built-in AI is included. It also covers the full job rather than just dashboards: collect your data, understand what changed with anomaly detection, likely causes and forecasts, and communicate it with scheduled reports. It is simple on the surface and serious underneath, with calculated KPIs, breakdowns by any dimension and a developer API for teams that need depth.
Because the cost stays flat as the team grows. Tools like Databox, Plecto and Klipfolio price by user, licence or dashboard, so the bill rises every time someone new needs access. With SimpleKPI, giving everyone access costs nothing extra. You also get analysis, not just charts: SimpleKPI explains why a KPI moved and where it is heading, and the AI can build KPIs, dashboards and reports for you. And you are buying from a company that has been building KPI software since 2007, independent and founder-run, with no investors pushing for price rises or a sale.
Small and medium-sized businesses that want to track performance without a data team. Typical users are business owners, operations and finance managers, and team leads who need to see how their KPIs are tracking against targets and share that with everyone else. SimpleKPI is used across industries, from manufacturing, logistics and field services to healthcare, hospitality, nonprofits and SaaS, by more than 1,000 companies in 90 countries.
SimpleKPI started as a software development company in 2007, building online applications for large clients. The same request kept coming up: businesses wanted to track, report and visualise their performance data without the cost and complexity of big BI systems. So the founders turned the agency into a product company, and SimpleKPI launched in 2012 with one aim: affordable, easy-to-use KPI tracking for small and medium-sized businesses. The company has never taken outside investment. Its customers are its only investors, which is why the pricing has stayed simple and flat, and why the latest version puts AI at the core without charging extra for it.
SimpleKPI is built on Microsoft .NET, with a Blazor web front end, hosted on Microsoft Azure. The built-in AI runs on Microsoft Azure AI Foundry, so customer data stays within the Azure platform.
We have collected here some useful links to help you find out if SimpleKPI is good.
Check the traffic stats of SimpleKPI on SimilarWeb. The key metrics to look for are: monthly visits, average visit duration, pages per visit, and traffic by country. Moreoever, check the traffic sources. For example "Direct" traffic is a good sign.
Check the "Domain Rating" of SimpleKPI on Ahrefs. The domain rating is a measure of the strength of a website's backlink profile on a scale from 0 to 100. It shows the strength of SimpleKPI's backlink profile compared to the other websites. In most cases a domain rating of 60+ is considered good and 70+ is considered very good.
Check the "Domain Authority" of SimpleKPI on MOZ. A website's domain authority (DA) is a search engine ranking score that predicts how well a website will rank on search engine result pages (SERPs). It is based on a 100-point logarithmic scale, with higher scores corresponding to a greater likelihood of ranking. This is another useful metric to check if a website is good.
The latest comments about SimpleKPI on Reddit. This can help you find out how popualr the product is and what people think about it.
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