Software Alternatives, Accelerators & Startups

Simple Analytics VS PlexTrac

Compare Simple Analytics VS PlexTrac and see what are their differences

Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

Simple Analytics logo Simple Analytics

The privacy-first Google Analytics alternative located in Europe.

PlexTrac logo PlexTrac

PlexTrac is the #1 AI-powered platform for pentest reporting and threat exposure management, helping cybersecurity teams efficiently address the most critical threats and vulnerabilities.
Visit Website
  • Simple Analytics Landing page
    Landing page //
    2022-09-05

Simple Analytics gives you insights into the performance of your website without ever collecting personal data, with a clean interface, and simple integration. GDPR, CCPA and, PECR compliant because we don't handle personal data and set no cookies.

  • PlexTrac Prioritizing Vulnerabilities
    Prioritizing Vulnerabilities //
    2025-04-02
  • PlexTrac Runbooks and Procedures
    Runbooks and Procedures //
    2025-04-02
  • PlexTrac Report Findings
    Report Findings //
    2025-04-02
  • PlexTrac Reporting Authoring
    Reporting Authoring //
    2025-04-02
  • PlexTrac Dashboard
    Dashboard //
    2025-04-08
  • PlexTrac
    Image date //
    2025-04-08

PlexTracโ€™s automated platform accelerates report writing and the findings handoff by enabling pentesters to reuse content, leverage over 25,000 pre-built findings writeups (CWEs, CVEs, and KEVs), customize templates without code, analyze data across sources, and streamline QA with Google-doc-like features. And with our new, native AI solution โ€” Plex AI โ€” you can auto-generate finding descriptions, remediation recommendations, and security narratives, saving hours of manual effort and scaling report authoring with ease.

PlexTrac centralizes findings from automated pentesting tools, vulnerability scanners, etc., providing a single source of truth. With PlexTrac Priorities, you can contextually score those findings to pinpoint what needs fixing first. Its customizable scoring equation highlights the most critical threats, helping allocate resources for maximum impact. The Priorities dashboard also keeps stakeholders informed, showcasing risk status and progress at a glance.

Simple Analytics

$ Details
paid Free Trial $9.0 / Monthly (Max 10,000 page views)
Release Date
2018 September
Startup details
Country
Netherlands

PlexTrac

$ Details
-
Release Date
2022 January
Startup details
Country
United States
State
ID
City
Boise
Founder(s)
Dan DeCloss
Employees
250 - 499

Simple Analytics features and specs

  • Privacy-focused
    Simple Analytics does not collect personal data, ensuring compliance with privacy laws like GDPR and CCPA. This approach appeals to users concerned about data privacy.
  • Ease of Use
    The platform prides itself on a user-friendly interface, making analytics accessible for individuals with varying levels of technical expertise.
  • No Cookies
    By eliminating the need for cookies, Simple Analytics reduces the complexity of compliance and improves user trust.
  • Transparent Pricing
    Offers straightforward pricing without hidden fees, which benefits small to medium-sized businesses looking for cost-effective solutions.
  • Quick Setup
    Setting up Simple Analytics is a quick process, often taking just a few minutes, reducing the time and effort required to begin tracking site data.
  • Lightweight Script
    The tracking script is lightweight, ensuring that it does not significantly affect website loading times, thus maintaining a good user experience.
  • User-friendly Interface
    Offers a clean and intuitive dashboard that is easy to navigate, making it accessible for users without technical expertise.
  • Real-time Insights
    Provides real-time data insights that enable users to make quick, informed decisions based on the most current information.
  • Simplicity
    Designed with simplicity in mind, focusing on essential metrics without overwhelming users with unnecessary data.
  • AI-driven Analysis
    Utilizes AI to deliver intelligent insights and forecasts, enhancing user understanding of data trends and behaviors.

Possible disadvantages of Simple Analytics

  • Limited Features
    Compared to more comprehensive platforms like Google Analytics, Simple Analytics offers fewer features and customization options, which may not satisfy advanced users.
  • Basic Reporting
    The reporting capabilities are basic and may not provide in-depth insights that large enterprises or data-driven teams may require.
  • No Integration with Ad Services
    Simple Analytics lacks built-in integrations with advertising services like Google Ads, potentially complicating the tracking of campaign performance.
  • Smaller User Community
    Given its niche market focus, the platform has a smaller user community, which can make it harder to find peer support or community-driven solutions.
  • Less Mature Ecosystem
    Unlike older platforms, Simple Analytics may lack integrations with a wide range of third-party tools and services, limiting its flexibility.
  • Cost
    While the pricing is transparent, it can still be seen as relatively high for the features offered, especially when compared to free alternatives like Google Analytics.
  • Customization Constraints
    May have limited customization options for users who need specific dashboards or reports tailored to their particular needs.
  • Scalability Issues
    Might not be suitable for very large websites with complex data analytics needs due to its simplified design.
  • Pricing
    While offering unique features, the cost might be higher than expected for users primarily seeking basic analytics solutions.

PlexTrac features and specs

  • Comprehensive Reporting
    PlexTrac offers detailed reporting features which allow users to create, customize, and manage security reports efficiently, thus saving time and reducing errors.
  • Collaboration and Integration
    The platform supports team collaboration with features that allow multiple users to work on a single report. It integrates well with various tools, enhancing workflow productivity.
  • Centralized Vulnerability Management
    PlexTrac centralizes vulnerability data, making it easier for security teams to track, manage, and remediate vulnerabilities effectively.
  • User-Friendly Interface
    The platform is designed with an intuitive interface that is easy to use, which lowers the learning curve and boosts user satisfaction.
  • AI Capabilities
    Boost efficiency by using AI to auto-generate findings and narrative descriptions and analyze report data.
  • Schedule & Scope
    Schedule and scope engagements, manage inbound scheduling requests, and easily manage team workload capacity.
  • Procedures & Runbooks
    Build procedures into reusable test plans to report against frameworks, ensure consistent testing, quickly ramp up new pentesters, and communicate what testing has been completed.
  • Data Ingestion
    Ingest data from all your pentesting security tools and scanners and deduplicate vulnerabilities via a wide range of platform integrations.
  • Reusable Content
    Store and reuse details writeups, narratives and procedures to streamline report creation and drive consistencyโ€“including the industryโ€™s largest out-of-the-box repository of over 25,000 writeups.
  • Client Portal
    Deliver actionable engagement results through a white-labeled client portal with dynamic data, a real-time view of findings to track progress, report visuals, and access to historical data.

Analysis of Simple Analytics

Overall verdict

  • Simple Analytics is a good choice for users who prioritize privacy and simplicity in their web analytics tools. It provides sufficient insights for basic website analytics needs without overwhelming users with too much data or complex features.

Why this product is good

  • Simple Analytics is often praised for its privacy-focused approach. It does not collect personal data, which appeals to users and businesses concerned about privacy and compliance with data protection regulations like GDPR. The platform offers an easy-to-understand interface with essential analytics metrics, making it accessible to users without a technical background. Additionally, Simple Analytics is lightweight, which means it doesn't slow down websites as much as other analytics tools might.

Recommended for

    Simple Analytics is recommended for small to medium-sized businesses, bloggers, and website owners who need straightforward analytics and value privacy. Itโ€™s particularly suitable for those looking to comply with privacy regulations without compromising on user data protection.

Simple Analytics videos

Fathom, simple analytics. A Google Analytics alternative | Privacy & Simplicity focused! ๐ŸŽฏ

More videos:

  • Review - Seriously Simple Analytics Review
  • Review - Seriously Simple Analytics Review
  • Demo - Why we created Simple Analytics
  • Review - Simple Analytics for Solopreneurs Review โ€“ Still Good?
  • Review - Simple Analytics: My Review of This Cookieless GA4 Alternative
  • Review - The Story of Simple Analytics

PlexTrac videos

Create a Pentest Report in 5 Minutes or Less with PlexTrac โ€” PlexTrac Demo

More videos:

  • Demo - Learn how to prioritize remediation with configurable risk scoring.
  • Review - Plextrac Overview
  • Review - Analysts and Analytics: PlexTrac Like a Pro Episode 2 (May 27th, 2020) - PlexTrac Webinars
  • Review - Introduction: PlexTrac Like a Pro Episode 1 (April 22nd, 2020) - PlexTrac Webinars

Category Popularity

0-100% (relative to Simple Analytics and PlexTrac)
Analytics
100 100%
0% 0
Pentest Tools
0 0%
100% 100
Web Analytics
100 100%
0% 0
Cyber Security
0 0%
100% 100

Questions & Answers

As answered by people managing Simple Analytics and PlexTrac.

What makes your product unique?

PlexTrac's answer:

PlexTrac is the only platform that bridges the gap between offensive and defensive security teams by bringing together pentest reporting, vulnerability management, and threat exposure tracking in one unified, workflow-driven platform.

Unlike traditional tools that just generate static reports or list findings, PlexTrac enables real-time collaboration, automated risk scoring, and continuous validation โ€” helping teams move from findings to fixes faster.

Why should a person choose your product over its competitors?

PlexTrac's answer:

People choose PlexTrac because it:

Saves time โ€” teams report saving 30โ€“70% of the time previously spent on manual reporting and remediation tracking.

Centralizes security data โ€” findings from scanners, pentests, bug bounty platforms, and red team ops are all in one place.

Prioritizes what matters โ€” contextual risk scoring helps teams focus on the vulnerabilities that actually pose a business risk.

Enables automation โ€” from report generation to ticketing workflows with Jira, ServiceNow, and more.

Works for both enterprises and MSSPs โ€” with multi-tenant support, customizable templates, and powerful integrations.

Bottom line: PlexTrac turns vulnerability noise into actionable, trackable, and reportable outcomes.

How would you describe the primary audience of your product?

PlexTrac's answer:

PlexTrac primarily serves:

Enterprise cybersecurity teams (especially blue and purple teams)

Red teams and penetration testers looking to streamline reporting and remediation

MSSPs who need a scalable platform to manage clients, reports, and workflows

CISOs and security leaders who want visibility into remediation progress and risk trends

These users are typically frustrated by manual workflows, fragmented tools, and poor collaboration across security functions.

What's the story behind your product?

PlexTrac's answer:

PlexTrac was founded by Dan DeCloss, a former red teamer and security leader, who experienced firsthand the pain of manual reporting, siloed data, and disconnected remediation workflows.

He built PlexTrac to bridge the communication gap between red and blue teams, helping security professionals work faster, collaborate better, and reduce real risk more efficiently.

Since its founding, PlexTrac has evolved from a better reporting tool to a comprehensive threat exposure management platform used by hundreds of security teams worldwide.

Who are some of the biggest customers of your product?

PlexTrac's answer:

Fortune 500 enterprises across finance, healthcare, and tech

Leading MSSPs and consultancies who deliver pentesting and security services at scale

Federal government agencies and defense contractors requiring compliance with frameworks like NIST and CMMC

Higher education institutions with active security testing programs

User comments

Share your experience with using Simple Analytics and PlexTrac. For example, how are they different and which one is better?
Log in or Post with

Reviews

These are some of the external sources and on-site user reviews we've used to compare Simple Analytics and PlexTrac

Simple Analytics Reviews

Top 10 AI Data Analysis Tools in 2024
Simple Analytics is a revolutionary web analytics platform that prioritizes user privacy and transparency above all else. Developed as an ethical alternative to data-hungry giants like Google Analytics, Simple Analytics offers a refreshingly lightweight and user-friendly solution for tracking website metrics without compromising on data protection. With its unwavering...
Source: powerdrill.ai
Privacy-oriented alternatives to Google Analytics
Simple Analytics was my original second contender for the analytics of this blog. The $19 a month starting plan with 100k pageviews is on the more expensive side, but their yearly deal gets you a better price than Fathom at just $9 a month.
Lightweight alternatives to Google Analytics
One is the minimalist Simple Analytics product, which is a cloud-based tool created by solo developer Adriaan van Rossum; it has a clean-looking interface with only the few key metrics, similar to Plausible. Another is Fathom, which was open source initially, but the current version is proprietary (although the company hopes to start maintaining the open-source code base...
Source: lwn.net

PlexTrac Reviews

We have no reviews of PlexTrac yet.
Be the first one to post

Social recommendations and mentions

Based on our record, Simple Analytics seems to be more popular. It has been mentiond 26 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Simple Analytics mentions (26)

  • This Next.js blog template is awesome.
    Multiple analytics options including Umami, Plausible, Simple Analytics, Posthog and Google Analytics. - Source: dev.to / almost 2 years ago
  • Awesome-no-code-tools
    Simple Analytics - Simple, clean, and friendly analytics. - Source: dev.to / about 2 years ago
  • SaasRock v0.5.0โ€Š-โ€ŠCookie consent and built-in Analytics
    SaasRock does not intend to invent the wheel, there are great analytics solutions out there, both free and powerful. But SaasRockโ€™s main goal is to have everything you need when building SaaS applications, at least in a minimal way. - Source: dev.to / almost 4 years ago
  • Italian watchdog bans use of Google Analytics
    Regarding forbidden countries, itโ€™s not forbidden in the Netherlands, yet. They will announce a verdict in a form of a report by the end of 2022 [1]. To give people an option and pink something else over Google Analytics, I have built an alternative, Simple Analytics [2]. It doesnโ€™t use cookies or any form of tracking and you get still the useful data that 80% of the website owners need. [1]... - Source: Hacker News / about 4 years ago
  • Italian watchdog bans use of Google Analytics
    It is. Most startups in the EU have to use more and more businesses in the EU. The selection is little, so way more changes to succeed if your EU based and serve both markets. I run Simple Analytics [1], which is a privacy-first analytics business from the Netherlands. I see a lot of business from the EU just because we are from the EU as well. [1] https://simpleanalytics.com/?ref=hn. - Source: Hacker News / about 4 years ago
View more

PlexTrac mentions (0)

We have not tracked any mentions of PlexTrac yet. Tracking of PlexTrac recommendations started around Mar 2021.

What are some alternatives?

When comparing Simple Analytics and PlexTrac, you can also consider the following products

Plausible.io - Plausible Analytics is a simple, open-source, lightweight (< 1 KB) and privacy-friendly web analytics alternative to Google Analytics. Made and hosted in the EU, powered by European-owned cloud infrastructure ๐Ÿ‡ช๐Ÿ‡บ

AttackForge - AttackForge is the #1 Penetration Testing Management & Collaboration Platform for Enterprise. Bringing Security & Business Together On Your Pentesting Program.

Fathom Analytics - Simple, trustworthy website analytics (finally)

dradis - Dradis is the open-source reporting and collaboration tool for IT security professionals.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Faraday IDE - Collaborative Penetration Test and Vulnerability Management Platform that increases transparency...