Software Alternatives, Accelerators & Startups

ShoutOUT VS MSG91

Compare ShoutOUT VS MSG91 and see what are their differences

ShoutOUT logo ShoutOUT

All in one business texting tool to send personalized alerts, promotions, reminders, short links and marketing campaigns, for any SMEs (hotels, restaurants, education, non profits, Woocommerce, banks, healthcare, agencies, supermarkets, weddings)

MSG91 logo MSG91

MSG91 is an enterprise SMS solution provider that comes to elevate the standard of express SMS services through the worldโ€™s best panel and robust mechanism.
  • ShoutOUT Landing page
    Landing page //
    2023-01-24

ShoutOUT is a customer communication platform for personalized SMS campaigns. Users can send unlimited local and international SMS to unlimited contacts. Whether you need to send personalized and custom team alerts, business promotions, event reminders, short links or any type of marketing campaign, ShoutOUT comes with the perfect set of features to cater to them all.

Any SMEs from any industry, including but not limited to hotels, restaurants, education, non profits, Woocommerce, banks, healthcare, talent agencies, real-estate, supermarkets, retail, and other use cases such as inter-office communication systems, weddings invitations and updates, event updates, voting systems, influencer subscriptions can use ShoutOUT to streamline their communications.

Our solutions

  • Personalized SMS Marketing

Messaging platform and campaign management with bulk SMS, personalization, customization, custom sender ID, URL tracking and analytics. (getshoutout.com)

  • SMS API and OTP API

SMS API for hassle-free two-way messaging & OTP API for two factor authentication code generation and validation. (lite.getshoutout)

  • Shared Inbox

Omnichannel messaging platform for SMS, WhatsApp, Messenger, Instagram, with multiple admins and a chatbot. (getshoutout.com/inbox)

  • MSG91 Landing page
    Landing page //
    2025-12-25

ShoutOUT features and specs

  • Personalized messaging
  • List management
  • Built-in URL shortening
  • Custom Attributes
  • Saved templates
  • Custom sender ID
  • Campaign analytics
  • Click tracking
  • Scheduling
  • Unicode
  • Segmentation
  • Two Factor Authentication (2FA)
  • Two way SMS texting
  • Multiple Users

MSG91 features and specs

  • Scalability
    MSG91 can handle large volumes of messages, making it suitable for businesses of various sizes, from startups to enterprise-level operations.
  • Global Reach
    It offers a global messaging solution, allowing businesses to send messages to audiences worldwide with robust international coverage.
  • API Integration
    MSG91 provides easy-to-use APIs that can be integrated into various platforms, offering flexibility for developers who need to incorporate messaging into their applications.
  • Delivery Reports
    The platform provides detailed delivery reports, enabling businesses to track message delivery status and ensure effective communication.
  • Multi-channel support
    MSG91 allows sending of messages via different channels such as SMS, email, and voice, offering various methods of communication based on user preferences.

Possible disadvantages of MSG91

  • Cost
    For small businesses or individuals with limited budgets, the cost of using MSG91 for high volumes of messaging might be a concern compared to other platforms.
  • Interface Complexity
    New users might find the interface overwhelming due to the numerous features and options available, which may require a learning curve.
  • Regional Limitations
    While it has global reach, there might be restrictions or limited support in certain countries, which could affect delivery reliability.
  • Support Response Time
    Some users have reported slower response times from customer support, which might be an issue for businesses needing immediate assistance.

Analysis of ShoutOUT

Overall verdict

  • Yes, ShoutOUT is generally regarded as a good choice for businesses looking to enhance their communication strategy through SMS marketing and engagement tools. Its variety of features and customization options make it a valuable asset for many organizations.

Why this product is good

  • ShoutOUT is considered a good platform due to its user-friendly interface, robust features for SMS marketing and customer engagement, and reliable performance. The platform allows businesses to automate messaging, track engagement metrics, and integrate with other software solutions, which enhances their ability to maintain effective communication with customers.

Recommended for

    ShoutOUT is recommended for small to medium-sized businesses, marketing teams, and enterprises looking to improve customer engagement, streamline communication processes, and utilize SMS marketing effectively. It is particularly beneficial for those seeking an easy-to-use platform with strong integration capabilities.

Analysis of MSG91

Overall verdict

  • MSG91 is a reliable and well-established cloud communication platform (CPaaS) offering SMS, email, voice, WhatsApp, and OTP verification services with solid API support, competitive pricing, and strong deliverability, making it a good choice especially for businesses operating in India and other emerging markets.

Why this product is good

  • Comprehensive multi-channel communication APIs including SMS, email, voice, WhatsApp Business, and OTP authentication
  • Developer-friendly with well-documented REST APIs, SDKs, and easy integration options
  • Strong OTP and transactional SMS delivery rates with high reliability
  • Competitive and transparent pricing suitable for startups and enterprises alike
  • Good customer support and dashboard analytics for tracking campaigns and delivery
  • Established presence and trust, particularly strong in the Indian market with DLT compliance support

Recommended for

  • Businesses in India needing DLT-compliant transactional and promotional SMS
  • Startups and developers looking for easy-to-integrate communication APIs
  • E-commerce and fintech companies requiring OTP and two-factor authentication
  • Companies wanting a unified multi-channel messaging platform (SMS, email, WhatsApp, voice)
  • Enterprises seeking bulk messaging and automated notification systems

ShoutOUT videos

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MSG91 videos

MSG91 - Smart Messaging Service

Category Popularity

0-100% (relative to ShoutOUT and MSG91)
SMS Marketing
82 82%
18% 18
Communication
0 0%
100% 100
Email Marketing
100 100%
0% 0
Business Text Messaging
80 80%
20% 20

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare ShoutOUT and MSG91

MSG91 Reviews

  1. Julie R Fagan
    ยท Senior Manager, Retail Operations at Bloom & Thread Home Decor ยท
    Reliable messaging platform with easy integration

    MSG91 has been a dependable platform for sending OTPs and transactional notifications. The setup process was simple, and the API integration worked smoothly with our system. Delivery rates have been consistent, and messages usually reach customers quickly.

    The dashboard is easy to use and helps track message performance. Overall, MSG91 helped us automate communication and improve customer engagement.

    ๐Ÿ‘ Pros:    Reliable otp delivery|Easy api integration|Fast message delivery|Clean and simple dashboard
    ๐Ÿ‘Ž Cons:    Pricing could be clearer|More templates would be helpful

Social recommendations and mentions

Based on our record, ShoutOUT seems to be more popular. It has been mentiond 5 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

ShoutOUT mentions (5)

  • Why we switched from docker to serverless
    Here at ShoutOUT, weโ€™ve been happily operating on Amazon Web Services for years. But there is always room for improvement. Luckily, we have the kind of team that doesnโ€™t hesitate to embrace new technologies that will improve the platform-and thatโ€™s the very reason why we decided to try serverless architecture. - Source: dev.to / over 4 years ago
  • SMS Platform - Apps for integrations
    As the next step of ShoutOUT (https://getshoutout.com/) we are going to add integrations to the platform. I would like to know your preferred apps integrate with our SMS platform. Source: over 4 years ago
  • How should I validate my product in the US market?
    Hey folks, I am building a business texting tool (https://getshoutout.com/) Itโ€™s not built for a very specific market. Product is pretty general in this space. Source: over 4 years ago
  • Looking for feedback on a business texting SaaS product
    Hey Community, we are launching a business texting tool in the US market. You can test our product from anywhere in the world. We appreciate it if you would like to give any feedback on our website content, product onboarding, UI/UX, etc. - https://getshoutout.com/. Source: over 4 years ago
  • I am building a SaaS product from outside US. but I want to scale my product in the US market.
    Thanks a lot for the comments! I have already registered the company in the US market. We started Google CPC campaigns with a smaller budget. Yes, we are seeing users registering now. But they are hardly converting to a paid customer.(We are doing well in my market) If you are curious hereโ€™s my SaaS product- https://getshoutout.com. Source: over 4 years ago

MSG91 mentions (0)

We have not tracked any mentions of MSG91 yet. Tracking of MSG91 recommendations started around Mar 2021.

What are some alternatives?

When comparing ShoutOUT and MSG91, you can also consider the following products

Clickatell - Simple, reliable mobile messaging cloud.

SendHub - Get a business phone system on your smartphone and computer. We provide professional, affordable sms, text, and voice solutions in an easy to use system. 14-day free trial.

ProTexting - ProTexting offers mobile marketing tools for businesses to communicate with their audience via SMS & MMS campaigns.

Mobiniti - Mobiniti offers a mobile marketing platform for clients to invite customers to engage with their brand through SMS via their mobile phone.

LinkTexting.com - LinkTexting.com offers SMS marketing solutions to convert desktop traffic to app downloads.

Pyze - Pyze utilizes machine learning to understand user behavior and automate user engagement so...