Software Alternatives, Accelerators & Startups

Clickatell VS MSG91

Compare Clickatell VS MSG91 and see what are their differences

Clickatell logo Clickatell

Simple, reliable mobile messaging cloud.

MSG91 logo MSG91

MSG91 is an enterprise SMS solution provider that comes to elevate the standard of express SMS services through the worldโ€™s best panel and robust mechanism.
  • Clickatell Landing page
    Landing page //
    2023-06-28
  • MSG91 Landing page
    Landing page //
    2025-12-25

Clickatell features and specs

  • Global Reach
    Clickatell offers an extensive network coverage that allows businesses to send SMS worldwide, ensuring global customer engagement.
  • API Integration
    Provides a robust API that can be easily integrated with different systems, facilitating seamless communication.
  • Multichannel Support
    The platform supports multiple communication channels, including SMS, WhatsApp, and RCS, allowing a more versatile approach to customer interactions.
  • Scalability
    Clickatell's services are scalable, making it suitable for both small businesses and large enterprises looking to expand their communication capabilities.
  • Analytics and Reporting
    Offers detailed analytics and reporting features, enabling businesses to track and measure the performance of their campaigns.

Possible disadvantages of Clickatell

  • Cost
    Clickatell's pricing can be relatively high, especially for businesses with a large volume of messages, potentially impacting the budget.
  • Complex Setup
    The initial setup and integration process can be complex and time-consuming, possibly requiring technical expertise.
  • Customer Support
    Some users have reported that customer support can be slow to respond, which can be an issue when facing urgent technical difficulties.
  • Limited Features on Lower Plans
    Lower-tier pricing plans may come with restricted features, limiting the functionality available to smaller businesses.
  • Delivery Delays
    Occasional delivery delays have been noted, which can affect the timeliness of urgent communications.

MSG91 features and specs

  • Scalability
    MSG91 can handle large volumes of messages, making it suitable for businesses of various sizes, from startups to enterprise-level operations.
  • Global Reach
    It offers a global messaging solution, allowing businesses to send messages to audiences worldwide with robust international coverage.
  • API Integration
    MSG91 provides easy-to-use APIs that can be integrated into various platforms, offering flexibility for developers who need to incorporate messaging into their applications.
  • Delivery Reports
    The platform provides detailed delivery reports, enabling businesses to track message delivery status and ensure effective communication.
  • Multi-channel support
    MSG91 allows sending of messages via different channels such as SMS, email, and voice, offering various methods of communication based on user preferences.

Possible disadvantages of MSG91

  • Cost
    For small businesses or individuals with limited budgets, the cost of using MSG91 for high volumes of messaging might be a concern compared to other platforms.
  • Interface Complexity
    New users might find the interface overwhelming due to the numerous features and options available, which may require a learning curve.
  • Regional Limitations
    While it has global reach, there might be restrictions or limited support in certain countries, which could affect delivery reliability.
  • Support Response Time
    Some users have reported slower response times from customer support, which might be an issue for businesses needing immediate assistance.

Analysis of Clickatell

Overall verdict

  • Overall, Clickatell is considered a solid choice for businesses looking for a dependable and versatile messaging platform. Its strengths lie in its scalability, strong developer support, and the ability to handle a variety of messaging channels. However, the best choice depends on the specific needs and budget constraints of the business in question.

Why this product is good

  • Clickatell is a reputable company in the field of SMS marketing and customer engagement, offering a wide range of communication solutions. It is known for its reliable and scalable platform that supports businesses in reaching their audiences effectively through SMS, chat, and other messaging services. The platform offers robust API integration, ensuring seamless integration into existing business processes. Moreover, it provides comprehensive reporting and analytics to help businesses optimize their communication strategies.

Recommended for

  • Medium to large enterprises needing a scalable messaging platform
  • Businesses with a need for reliable and secure communication solutions
  • Companies looking to integrate messaging into their existing CRM or ERP systems
  • Organizations that require detailed analytics and reporting features
  • Developers in need of a robust API for custom integrations

Analysis of MSG91

Overall verdict

  • MSG91 is a reliable and well-established cloud communication platform (CPaaS) offering SMS, email, voice, WhatsApp, and OTP verification services with solid API support, competitive pricing, and strong deliverability, making it a good choice especially for businesses operating in India and other emerging markets.

Why this product is good

  • Comprehensive multi-channel communication APIs including SMS, email, voice, WhatsApp Business, and OTP authentication
  • Developer-friendly with well-documented REST APIs, SDKs, and easy integration options
  • Strong OTP and transactional SMS delivery rates with high reliability
  • Competitive and transparent pricing suitable for startups and enterprises alike
  • Good customer support and dashboard analytics for tracking campaigns and delivery
  • Established presence and trust, particularly strong in the Indian market with DLT compliance support

Recommended for

  • Businesses in India needing DLT-compliant transactional and promotional SMS
  • Startups and developers looking for easy-to-integrate communication APIs
  • E-commerce and fintech companies requiring OTP and two-factor authentication
  • Companies wanting a unified multi-channel messaging platform (SMS, email, WhatsApp, voice)
  • Enterprises seeking bulk messaging and automated notification systems

Clickatell videos

Developerโ€™s Central Overview | Clickatell

More videos:

  • Tutorial - Clickatell Tutorial - Configuring and Connecting Clickatell Touch Live Web Chat
  • Review - Best API for your Messaging Needs | Clickatell

MSG91 videos

MSG91 - Smart Messaging Service

Category Popularity

0-100% (relative to Clickatell and MSG91)
SMS Marketing
84 84%
16% 16
Communication
48 48%
52% 52
Business Text Messaging
83 83%
17% 17
Email Marketing
100 100%
0% 0

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Clickatell and MSG91

Clickatell Reviews

10 Best Twilio Alternatives & Competitors in 2024 (Affordable & Best)
Clickatell serves as a versatile messaging platform, providing WhatsApp Business API services among others. It facilitates business communication across various channels, including WhatsApp, SMS, and email, catering to diverse messaging needs.
Source: doubletick.io

MSG91 Reviews

  1. Julie R Fagan
    ยท Senior Manager, Retail Operations at Bloom & Thread Home Decor ยท
    Reliable messaging platform with easy integration

    MSG91 has been a dependable platform for sending OTPs and transactional notifications. The setup process was simple, and the API integration worked smoothly with our system. Delivery rates have been consistent, and messages usually reach customers quickly.

    The dashboard is easy to use and helps track message performance. Overall, MSG91 helped us automate communication and improve customer engagement.

    ๐Ÿ‘ Pros:    Reliable otp delivery|Easy api integration|Fast message delivery|Clean and simple dashboard
    ๐Ÿ‘Ž Cons:    Pricing could be clearer|More templates would be helpful

What are some alternatives?

When comparing Clickatell and MSG91, you can also consider the following products

ShoutOUT - All in one business texting tool to send personalized alerts, promotions, reminders, short links and marketing campaigns, for any SMEs (hotels, restaurants, education, non profits, Woocommerce, banks, healthcare, agencies, supermarkets, weddings)

SendHub - Get a business phone system on your smartphone and computer. We provide professional, affordable sms, text, and voice solutions in an easy to use system. 14-day free trial.

ProTexting - ProTexting offers mobile marketing tools for businesses to communicate with their audience via SMS & MMS campaigns.

Mobiniti - Mobiniti offers a mobile marketing platform for clients to invite customers to engage with their brand through SMS via their mobile phone.

LinkTexting.com - LinkTexting.com offers SMS marketing solutions to convert desktop traffic to app downloads.

Pyze - Pyze utilizes machine learning to understand user behavior and automate user engagement so...